For all his humanitarian work, Hoover remembered for one, crucial moment

A vibrant from-life oil on canvas portrait of Herbert Hoover, autographed, realized $5,250 at a December 2017 Heritage auction.

By Jim O’Neal

With the specter of another depression on America’s horizon, my mind flashes back to the past and sad irony of Herbert Hoover. He was born in 1874 in West Branch, Iowa – the first president born west of the Mississippi River. An orphan at the tender age of 9, he was taken in, luckily, by relatives in Oregon. The Minthorns were Quakers like his parents and they taught him the value of community service and hard work.

In 1891, he enrolled at Stanford University, the first year that classes were open. He was a geology major and after graduation ended up in London with a company investigating gold deposits in Western Australia. While at Stanford, Hoover dated Lou Henry, a fellow geology major and the first female to earn a degree. Hoover proposed to her in a telegraph from Australia and they were married in California in February 1899 – two mining engineers … both intrepid travelers.

Together they set off for China, where Herbert discovered coal deposits. The hard work earned him a junior partnership with his London-based employer. This was followed by a stint in Tientsin just in time for the Boxer Rebellion in 1900 when Chinese rebels rose up against colonial powers. The couple became fluent in Mandarin, a skill they would use later in the White House to communicate in private without the WH staff listening in.

Next was a series of trips starting in Burma (silver, lead and zinc), copper and oil in Russia, and then back to Australia in a quest for more zinc. After forming his own company in 1908, their fortunes began to accumulate and by 1913 exceeded $4 million. After the United States entered World War I in 1917, President Wilson asked Hoover to manage America’s domestic food supplies. In Washington, D.C., he was successful in establishing programs to control prices, eliminate waste and promote conservation by the public. His managerial reputation was beginning to grow and his ability to cut through government bureaucracy produced results almost unprecedented in American history.

After flirting with the presidency in 1920, the ultimate winner, Warren Harding, selected Hoover to become the third Secretary of Commerce. When Harding died unexpectedly in 1923, President Calvin Coolidge retained Secretary Hoover in the Cabinet. Coolidge had observed Hoover’s work and decided to expand his formal duties. He put him in charge of the American Relief Administration to assist the recovery of post-war Europe. Hoover was more than qualified and had played a role in assisting thousands of Americans get back home when the war exploded in 1914. In addition, he had helped Belgium and France from starvation after the German invasions.

He soon became universally recognized as the greatest humanitarian alive in the world. In addition to being widely admired, he had the distinction of having an orbiting asteroid, Hooveria, named in his honor. Earlier, Assistant Secretary of the Navy Franklin D. Roosevelt had proclaimed, “Hoover is certainly a wonder and I wish we could make him president of the United States! There could not be a better one.”

By 1928, Coolidge had tired of Washington and chose not to run for reelection. The 54-year-old Herbert Hoover was certainly not tired and was eager to demonstrate his extensive experience by expanding America’s fortunes even further. He easily defeated Al Smith, the governor of New York, with help from anti-Catholic voters and the burden of corruption associated with the infamous Tammany Hall group. The newspapers excitedly touted Hoover as an innovator and set high expectations for his administration. In his inaugural address, the new president confidently declared, “I have no fears for the future of our country. It is bright with hope!” The joy of his Inauguration day, March 4, 1929, seems totally incongruous with the events of the next four years.

Just seven months after he entered the White House, economic trouble trashed his campaign prediction about “being near the final triumph over poverty.” On Oct. 24, 1929, panic enveloped the New York Stock Exchange when almost 13 million shares changed hands. There was a short respite, but on Tuesday, Oct. 29, the market basically collapsed, heralding the beginning of the Great Depression. No one expected the Depression would last a full decade, including the American Economic Association. Virtually all the experts assumed it would be a matter of months until the normal business cycle resumed. Scholars are still debating the cause of the Depression and the stock market crash is only one of the contributing factors.

Just as it was one of the factors that cost Hoover his job. He didn’t cause the crash, but an episode in 1932 certainly contributed. In 1924, President Coolidge vetoed a bill to pay war veterans a bonus to compensate them for loss of income during their military service. However, Congress overrode his veto and the money was to be paid in 1945. In 1932, 20,000 veterans marched on Washington hoping to get an advance payment to alleviate Depression hardships. Congress was considering a Bonus Bill, but President Hoover opposed it and the Senate rejected it. Veterans turned their sights on the Capitol Building, marching for three days and four nights in a “Death March.”

President Hoover ordered General Douglas MacArthur to force them back into temporary camps. MacArthur overreacted, using cavalrymen with drawn sabers and an infantry with tear gas. Six tanks joined the fray under Major George Patton. The soldiers attacked the camps and the angry veterans set their own huts on fire in protest. Colonel Dwight Eisenhower was shocked at MacArthur’s treatment and later said, “It was a pitiful scene, ragged, discouraged people burning their own little things.” The excessive use of force, especially against veterans, disgusted most Americans. Then Hoover made it worse by deriding the bonus marchers as rabble and refusing to criticize MacArthur.

When Democratic presidential candidate FDR heard about the fiasco, he simply said, “This will elect me.”

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

Powerful images helped FDR advance his agenda

Dorothea Lange’s 1936 Migrant Mother was taken while she was employed by the U.S. government’s Farm Security Administration program.

By Jim O’Neal

President Franklin D. Roosevelt understood that it was not enough for only him to understand the Great Depression’s grip on the nation. The American people would have to see for themselves the faces of their fellow citizens, their backs against the wall, drained by the struggle to hold families and farms together.

The Depression was in its fourth year. In the neighborhoods and hamlets of a stricken nation, millions of men and women languished in sullen gloom and looked to Washington with guarded hope. Still they struggled to comprehend the nature of the calamity that had engulfed them. At the new Federal Emergency Relief Administration, headed up by Harry Hopkins, rivers of data flowed that measured the Depression’s impact in cold, hard numbers. Shareholders had seen the value of their assets decline by 75 percent since 1929, a colossal financial meltdown affecting the idle rich, struggling neighborhood banks, retirement nest eggs and even university endowments. Five thousand banks failed between the crash and the New Deal’s rescue operations in March 1933, wiping out $7 billion of depositors’ money.

Mortgage loan defaults accelerated – 150,000 homes lost in 1930; 200,000 in 1931; 250,000 in 1932. This stripped millions of people of both shelter and life savings in a single stroke, menacing the balance sheets of thousands of surviving banks. Shrinking real estate prices and tax revenues forced 1,300 municipalities to default, cutting services, payrolls and paychecks. Chicago reduced teacher pay and by 1932-33 cut their pay to zero.

Gross national product fell in 1933 to half of 1929, while capital spending on plant and equipment plummeted to $3 billion from $24 billion. Car production dropped 60 percent and steel was even worse. Mute bands of jobless men drifted through the streets of every American city on the prowl for jobs that didn’t exist.

Hardest hit was the countryside. Income for America’s farmers collapsed from $6 billion to $2 billion in three years. Unemployment and reduced wages were the most obvious and fell hardest on the most vulnerable: the young, the elderly, the least educated, the unskilled, and especially on rural Americans, with large numbers of immigrant workers.

But Hopkins knew that he needed more than sterile economic data to gain the necessary political power to make the structural government changes required. They needed to touch the human face of the catastrophe, taste the metallic smack of the fear and feel the hunger of the unemployed. He convinced Lorena Hickok of the Associated Press in July 1933 to travel the entire nation … talking to a broad swath of Americans and capturing their stories in their own words and in photographs. With FDR’s encouragement, a flood of documentary photographs would be converted into political power on a massive scale. In addition to Hickok, they contracted some of the nation’s finest photographers. Names like Dorothea Lange, Arthur Rothstein, Walker Evans and others would help create the consciousness necessary to mobilize the government’s resources. Their photographs helped create the absolute sense of urgency needed so desperately.

The small, nimble government agency that would support and encourage their photographic mission was the Resettlement Administration – later called the Farm Security Administration (FSA) – under the leadership of Rexford Tugwell, an original member of FDR’s brain trust, and still Assistant Secretary of Agriculture. Importantly, neither the Resettlement Administration nor the FSA had any Congressional oversight. These photographers had the freedom to tell the truth as they saw it. Their photographs are now housed in the Library of Congress and bear witness to what people were enduring, refuting what newspapers had been calling “moochers” or “an invading hoard of the idle.”

Looking at these portraits now, we can see the compassion of the photographers and the dignity of real Americans on the edge. They refuted the charges of those who thought the pictures were political propaganda. In discussions of the work of Dorothea Lange and her husband Paul Taylor, the photographer/curator Thomas Heyman summed it up: “They clung to the hope that what they were doing might be part of the solution.”

The strategy worked and FDR was given a mandate to introduce all aspects of the New Deal, the most expansive role of the federal government into America’s daily life. After the 1936 elections, newspaper editor William Allen White said, “He has all but been crowned by the people.” Still, it would take yet another war to get everybody back to work.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

John Adams saw the White House as a home for ‘honest and wise men’

A vintage creamware punch bowl, commemorating “John Adams President of the United States,” sold for $15,535 at a March 2008 Heritage auction.

By Jim O’Neal

As the states prepared for the first presidential election under the new Constitution, it was clear that George Washington was the overwhelming favorite to become the first president of the United States.

Under the rules, each state would cast two votes and at the February 1789 Electoral College, all 69 Electors cast one of their votes for Washington, making him the unanimous choice of 10 states. Two of the original Colonies (North Carolina and Rhode Island) had not yet ratified the Constitution, and New York had an internal dispute and did not chose Electors in time to participate. Eleven other men received a total of 69 votes, with John Adams topping the list with 34 votes, slightly less than 50 percent. He became the first vice president.

Four years later, there were 15 states (Vermont and Kentucky) and the Electoral College increased to 132 Electors. Again, Washington was elected president unanimously, with 132 votes. Adams was also re-elected with 77 votes, besting George Clinton, Thomas Jefferson and Aaron Burr. All three of the runner-ups would later become vice presidents, with Clinton serving a term for two different presidents (Jefferson and Madison). Jefferson had cleverly picked Clinton as his VP due to his age, correctly assuming Clinton would be too old to secede him … thus ensuring that Secretary of State James Madison would be the logical choice. Clinton would actually be the first VP to die in office.

John Adams

Two-time Vice President John Adams would finally win the presidency on his third try after Washington decided not to seek a third term in 1796. Still, Adams barely squeaked by, defeating Jefferson 71-68. Jefferson would become vice president after finishing second. It was during the Adams presidency that the federal government would make its final move to the South after residing first in New York City and then Philadelphia.

This relocation was enabled by the 1790 Residence Act, a compromise that was brokered by Jefferson with Alexander Hamilton and James Madison, with the proviso that the federal government assume all remaining state debts from the Revolutionary War. In addition to specifying the Potomac River area as the permanent seat of the government, it further authorized the president to select the exact spot and allowed a 10-year window for completion.

Washington rather eagerly agreed to assume this responsibility and launched into it with zeal. He personally selected the exact spot, despite expert advice against it. He even set the stakes for the foundation himself and carefully supervised the myriad details involved during actual construction. When the stone walls were rising, everyone on the project assembled, laid the cornerstone and affixed an engraved plate. Once in the mortar, the plate sank and has never been located since. An effort was made to find it on the 200th anniversary in 1992. All the old maps were pored over and the area was X-rayed … all to no avail. It remained undetected.

The project was completed on time and with Washington in his grave for 10 months, plans were made to relocate the White House from Philadelphia. The first resident, President John Adams, entered the President’s House at 1 p.m. on Nov. 1, 1800. It was the 24th year of American independence and three weeks later, he would deliver his fourth State of the Union address to a joint session of Congress. It was the last annual message delivered personally for 113 years. Thomas Jefferson discontinued the practice and it was not revived until 1913 (by Woodrow Wilson). With the advent of radio, followed by television, it was just too tempting for any succeeding presidents to pass up the opportunity.

John Adams was a fifth-generation American. He followed his father to Harvard and dabbled in teaching before becoming a lawyer. His most well-known case was defending the British Captain and eight soldiers involved in the Boston Massacre on March 5, 1770. He was not involved in the Boston Tea Party, but rejoiced since he suspected it would inevitably lead to the convening of the First Continental Congress in Philadelphia in 1774.

He married Abigail Smith … the first woman married to a president who also had a son become president. Unlike Barbara Bush, she died 10 years before John Quincy Adams actually became president in 1825. Both father and son served only one term. Abigail had not yet joined the president at the White House, but the next morning he sent her a letter with a benediction for their new home: “I pray heaven to bestow the best blessing on this house and on all that shall hereafter inhabit it. May none but honest and wise men ever rule under this roof.” Franklin D. Roosevelt was so taken with it that he had it carved into the State Dining Room mantle in 1945.

Amen.

JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

As court controversy rages, let’s not forget what we do best

A photograph of Franklin D. Roosevelt signed and inscribed to Eleanor Roosevelt sold for $10,000 at an October 2016 Heritage auction.

By Jim O’Neal

The Supreme Court was created by the Constitution, but the document wisely calls for Congress to decide the number of justices. This was vastly superior to a formula based on the number of states or population, which would have resulted in a large, unwieldy committee. The 1789 Judiciary Act established the initial number at six, with a chief justice and five associates all selected by President Washington.

In 1807, the number was increased to seven (to avoid tie votes) and in 1837 to nine, and then to 10 in 1863. The Judiciary Act of 1866 temporarily reduced the court to seven in response to post-Civil War politics and the Andrew Johnson presidency. Finally, the 1869 Act settled on nine, where it has remained to this day. The major concern has consistently been over the activities of the court and the fear it would inevitably try to create policy rather than evaluate it (ensuring that Congressional legislation was lawful and conformed to the intent of the Constitution).

The recent confirmation hearings are the latest example of both political parties vying for advantage by using the court to shape future policies, reflecting political partisanship at its worst. Despite the fact that the Supreme Court can’t enforce its decisions since Congress has the power of the purse and the president the power of force, the court has devolved into a de facto legislative function through its deliberations. In a sharply divided nation, on most issues, policy has become the victim, largely since Congress is unable to find consensus. The appellate process is simply a poor substitute for this legislative weakness.

We have been here before and it helps to remember the journey. Between 1929 and 1945, two great travails were visited on our ancestors: a terrible economic depression and a world war. The economic crisis of the 1930s was far more than the result of the excesses of the 1920s. In the 100 years before the 1929 stock-market crash, our dynamic industrial revolution had produced a series of boom-bust cycles, inflicting great misery on capital and on many people. Even the fabled Roaring ’20s had excluded great segments of the population, especially blacks, farmers and newly arrived immigrants. Who or what to blame?

“[President] Hoover will be known as the greatest innocent bystander in history, a brave man fighting valiantly, futile, to the end,” populist newspaperman William Allen White wrote in 1932.

The same generation that suffered through the Great Depression was then faced with war in Europe and Asia, the rationing of common items, entrance to the nuclear age and, eventually, the responsibilities for rebuilding the world. Our basic way of life was threatened by a global tyranny with thousands of nukes wired to red buttons on two desks 4,862 miles apart.

FDR was swept into office in 1932 during the depth of the Great Depression and his supporters believed he possessed just what the country needed: inherent optimism, confidence, decisiveness, and the desire to get things done. We had 13 million unemployed, 9,100 banks closed, and a government at a standstill. “This nation asks for action and action now!”

In his first 100 days, Roosevelt swamped Congress with a score of carefully crafted legislative actions designed to bring about economic reforms. Congress responded eagerly. But the Supreme Court, now dubbed the “Nine Old Men,” said no to most New Deal legislation by votes of 6-3 or 5-4. They made mincemeat of the proposals. But the economy did improve and resulted in an even bigger landslide re-election. FDR won 60.3 percent of the popular vote and an astonishing 98.5 percent of the electoral votes, losing only Vermont and Maine.

In his 1937 inaugural address, FDR emphasized that “one-third of the nation was ill-housed, ill-clad and ill-nourished.” He called for more federal support. However, Treasury Secretary Henry Morgenthau worried about business confidence and argued for a balanced budget, and in early 1937, Roosevelt, almost inexplicably, ordered federal spending reduced. Predictably, the U.S. economy went into decline. Industrial production had fallen 14 percent and in October alone, another half million people were thrown out of work. It was clearly now “Roosevelt’s Recession.”

Fearing that the Supreme Court would continue to nullify the New Deal, Roosevelt in his ninth Fireside Chat unveiled a new plan for the judiciary. He proposed that the president should have the power to appoint additional justices – up to a maximum of six, one for every member of the Supreme Court over age 70 who did not retire in six months. The Judicial Procedures Reform Bill of 1937 (known as the “court-packing plan”) hopelessly split the Democratic majority in the Senate, caused a storm of protest from bench to bar, and created an uproar among both Constitutional conservatives and liberals. The bill was doomed from the start and even the Senate Judiciary reported it to the floor negatively, 10-14. The Senate vote was even worse … 70-20 to bury it.

We know how that story ended, as Americans were united to fight a Great War and then do what we do best: work hard, innovate and preserve the precious freedoms our forebears guaranteed us.

Unite vs. Fight seems like a good idea to me.

JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

Bell’s Influence on National Geographic Society Often Overlooked

An archive of documents from the early days of Bell Telephone Company – including correspondence by Gardiner G. Hubbard, Alexander Graham Bell’s father-in-law – sold for $10,157 at an October 2012 Heritage auction.

By Jim O’Neal

In 2013, Nancy and I took a cruise from New York City to Montreal. On Sept. 23, we had the great pleasure of touring the Alexander Graham Bell museum in Baddeck, Nova Scotia. We were struck by its unusual design, which is based on the tetrahedron form used in his many flight experiments with kites. There were also numerous original artifacts, photographs and exhibits of his groundbreaking scientific accomplishments.

Alexander Graham Bell

Bell (1847-1922) was awarded patent #174465 just four days after his 29th birthday for the first practical telephone – “the most valuable single patent ever issued” in any country. Our guide informed us that Bell would not allow a telephone in his study or laboratory since he considered it a distraction to his reading and experiments. I was aware that both his mother and wife were deaf and this had a profound effect on his passion for working on sound, speech and hearing. What surprised me was the breadth of his scientific achievements. He was awarded 18 patents and collaborated on another 12 in medicine, aeronautics, genetics, electricity, sound and marine engineering.

Another surprise was that his wife Mabel was the daughter of Gardiner Greene Hubbard, founder and first president of the National Geographic Society (founded in 1888) and also the first president of Bell Telephone Company (later AT&T). Although AGB (he got a middle name only after constantly nagging his father) was not a founder of National Geographic, he was its second president, following his father-in-law. This was organizational incest on a scale that rivaled the British monarchy.

But the result was an organization that has given several generations a certain sense of where we are and where we want to go. Commanders-in-chief, explorers, schoolchildren and even daydreamers have put their full trust in the splendid maps of the National Geographic Society and their brilliant cartographers. The elegant and clearly legible typefaces for place names, one source of the map’s mystique, were designed by the magazine’s staff in the 1930s.

It was founded in Washington, D.C., at the Cosmos Club, another venerable organization founded in 1878 and boasting of membership by three presidents, two vice presidents, 12 Supreme Court justices, and 36 Nobel and 61 Pulitzer Prize winners (they don’t bother with ordinary U.S. senators).

During World War II, National Geographic maps were at the epicenter of the action, thanks in part to a U.S. president who was deeply interested in geography. The society had furnished Franklin D. Roosevelt with a cabinet that was mounted on the wall behind the desk in his private White House study. Maps of continents and oceans could be pulled down by the president like window shades; they were in constant use throughout the war.

In the early winter of 1942, President Roosevelt urged the American people to have a world map available for his next fireside chat, scheduled for the evening of Feb. 23. FDR told his aides, “I’m going to speak about strange places that many have never heard of – places that are now the battleground for civilization. … I want to explain to the people something about geography – what our problem is and what the overall strategy of the war has to be. I want to tell it to them in simple terms of ABC so that they will understand what is going on and how each battle fits into the picture. … If they understand the problem and what we are driving at, I am sure that they can take any kind of news on the chin.”

There was an unprecedented run on maps and atlases. The audience, more than 80 percent of the country’s adult population, was the largest for any geography lesson in history.

The National Geographic Society went on, expanding the scope of its focus – with maps for the amazing Mount Everest to outer space and the ocean floor. As the Society’s former chief cartographer put it: “I like to think that National Geographic maps are the crown jewels of the mapping world.”

He was right, until Google maps created a new technology in need of its own headware.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

Louis Kahn’s Kimbell Art Museum is Magically Restorative

Paintings by William-Adolphe Bouguereau (1825-1905) are found in museums such as the Kimbell Art Museum in Fort Worth. This Bouguereau piece, Fishing For Frogs, 1882, realized $1.76 million at a May 2012 Heritage auction.

By Jim O’Neal

In the opening paragraph of his handwritten letter dated June 22, 1969, to Velma Kimbell, the architect Louis Kahn wrote, “I hope you will find my work beautiful and meaningful.”

Kimbell and her late husband wanted a great museum for the city of Fort Worth, Texas. They were part of that sliver of truly rich willing to give up artistic power to people who knew more. The Kimbells would pay for the entire museum, donate the nucleus of a fine collection, and leave an endowment of such magnitude that the Kimbell Art Museum would be among the handful of museums able to aggressively buy the best.

Louis Kahn

What they did, to pay them the highest compliment, was equivalent to what the Mellon family did 30 years earlier. Few people in the history of this nation have used their fortune on behalf of the arts as the Mellons, starting with the National Gallery of Art in Washington, D.C. Andrew Mellon (1855-1937) wrote to President Franklin D. Roosevelt in 1936 offering his superb collection and funds for a new museum to house it.

When it opened to the public on March 17, 1941 (Mellon was dead), the world-class collection consisted of 120-plus paintings and 26 sculptures given by his son Paul Mellon, another giant in the world of art philanthropy. Over the ensuing years, Paul and his wife Bunny donated more than 1,000 works of art! Bunny was famous for entertaining and insisted on serving bowls of perfect Lays chips (her secret was to have servants pick out broken chips).

Louis Kahn’s letter to Velma Kimbell, written four days before groundbreaking ceremonies (he could not attend), was polite, but was NOT representative of a deeply held conviction. “Even when serving the dictates of individuals, you still have no client in my sense of the word. The client is human nature.”

No museum has served that usually overlooked client better!

Kahn wanted light to have the luminosity of silver as it reflected off the distinctive cycloidal concrete vaults. The light provides a sense of the time of day (it reminds me of beach light) but avoids the enemy of art: direct sunlight – especially the ferocious light of Texas summers. Instead of inducing fatigue, as most museums do, the Kimbell is restorative. “The feeling of being home and safe,” said Kahn, explaining his own magnificent piece of art the museum represents.

The Kimbell is noted for the wash of silvery natural light across its vaulted gallery ceilings.

A prime, early policy directive was definitive excellence, not size of collection. With a collection size of 350 superb European Old Masters, that goal has been accomplished.

Personally, I prefer the nearby Amon Carter Museum for three small reasons. First, I prefer its Frontier West tone. Second, I am jaded about “Old European Masters” after living in Central London for five years (yawn). Third, it gives me an easy segue into two apocryphal stories about the Carters.

Amon Carter Sr. (1879-1955) was so disdainful of Dallas that he would bring a sack lunch so he would not have to spend any money when he visited the city. “Fort Worth is where the West begins – and Dallas is where the East peters out.”

Although I have owned coins and currency that Amon Carter Jr. once owned, I never met him. He died of a heart attack in 1982. But one of his advisers, a Dallas coin dealer, told me they were in a bar in NYC when a loudmouth asked Amon how big his Texas ranch was and scoffed when Amon replied 30 acres.

“Thirty acres? I thought all you Texans had BIG ranches. Where is yours?”

Amon answered softly. “All of downtown Fort Worth.”

Not all acreage is born equally.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

Look to 1935 if Goal is Infrastructure Projects That Work

Joseph Christian Leyendecker’s cover illustration for the Oct. 19, 1935, edition of The Saturday Evening Post sold for $137,000 at a May 2015 Heritage auction.

By Jim O’Neal

“The social objective is to try to do what any honest government … would do: to try to increase the security and happiness of a larger number of people in all occupations of life and in all parts of the country … to give them assurance that they are not going to starve in their old age.”

Although this could have been taken directly from any Bernie Sanders speech anytime over the past 10 years … it was actually a response from President Franklin D. Roosevelt on June 7, 1935, when answering a question about the social role of government.

This was the same week that Babe Ruth announced his retirement from the Boston Braves, only six days after he hit three home runs in the last game he played. It was the end of an era and it came right in the middle of the Great Depression.

Bread lines were still long and double-digit unemployment was accepted as the new normal. People were generally depressed and hope was a rare commodity.

Technological unemployment threatened to permanently engulf huge sectors of the workforce, particularly less skilled and older workers in general. Observers suggested that deep structural changes in the economy meant that the majority of those over 45 would never get their jobs back. Lorena Hickok (Eleanor’s paramour) opined that, “It looks like we’re in this relief business for a long, long time.” The president’s advisor, Harry Hopkins, was soon speaking of workers who had passed into “an occupational oblivion from which they will never be rescued… We shall have with us large numbers of the unemployed. Intelligent people have long since left behind them.” Sound familiar?

Even FDR chipped in with his “Fireside Chat” on June 28, 1934: “For many years to come, we shall be engaged in rehabilitating hundreds of thousands of our American families … The need for relief will continue for a long time; we may as well recognize that fact.”

The Emergency Relief Appropriation Act became law on April 18, 1935. The bill approved the largest peacetime appropriation in American history. This single appropriation authorized more spending than total federal revenues in 1934; with a special $4 billion earmarked for work relief and public works construction. Roosevelt and the bill’s architects did NOT believe they were addressing a transient disruption in the labor market, but a long-term (perhaps permanent) inability of the private economy to provide employment for all who wanted to work.

Thus were born many federal agencies, with the Works Progress Administration (WPA) the largest. The WPA employed 3 million people in the first year and in eight years it put 8.5 million people to work at a cost of $11 billion. WPA workers built 500,000 miles of highways, 100,000 bridges, as many public buildings, plus 8,000 parks.

When the current administration and Congress debate “infrastructure projects,” they would be well served to study this period in American history. These folks really knew how to do it!

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

Trailblazing Politicians Broke Glass Ceilings More Than 100 Years Ago

Nellie Tayloe Ross in 1933 was appointed director of the U.S. Mint, the first woman to hold that position.

By Jim O’Neal

The history of female governors in the United States dates to 1909. Carolyn Shelton served as acting governor of Oregon for a weekend to fill a temporary void.

Next was Soledad Chacón, who served as New Mexico’s acting governor for two weeks in 1924. (She also has claim to the first Hispanic woman elected to statewide office in the U.S.) This was another temporary situation, but Chacón claimed responsibility for “substantial duties.”

The first woman actually elected governor was Nellie Tayloe Ross of Wyoming – elected in 1924 (four years after U.S. women won the right to vote) and assuming office in 1925. Her husband had been elected governor in 1923, but he died in 1924. Nellie Ross formally won the next election despite refusing to campaign.

Ross remains the only woman elected governor of Wyoming; she lost her reelection in 1926. However, her short stint served as a springboard to national politics. At the 1928 Democratic National Convention, she received 11 votes for VP on the first ballot. This convention was held in Sam Houston Hall in Houston, the first one held in the South since the Civil War.

New York Governor Alfred “Al” Smith ended up with the Democratic Party presidential nomination, despite being a Roman Catholic. His running mate, Joseph Robinson from Arkansas, holds the distinction of being the last U.S. Senator selected by a state legislature. (The 17th Amendment, adopted in 1913, changed the process by establishing a popular-vote selection.)

Later, in 1933, Franklin D. Roosevelt appointed Ross to director of the U.S. Mint. She was the first woman to hold that position as well. She died in 1977 at age 101, the oldest ex-governor (at the time).

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

Tidbits: Bluebonnets, Sherlock Holmes, Bums and Booze

Julian Onderdonk’s Texas Landscape with Bluebonnets sold for $437,000 at a November 2015 Heritage auction.

By Jim O’Neal

The bluebonnets in Texas are beginning to fade, but two names always come to mind when talking about the flowers: Claudia Alta Taylor (better known as “Lady Bird” Johnson ) and “Cactus Jack” Garner, who lobbied to make the prickly pear cactus the state flower (and lost).

Garner became the 32nd vice president of the United States in 1932 and concurrently was elected back to the House. So for one day, on March 4, 1933, he was both Psident of the Senate and Speaker of the House.

Earlier on Feb. 15, 1933, as VP-elect, he came close to being president when FDR just missed being assassinated in Miami.

Garner served two full terms as VP and died 15 days before his 99th birthday – making him the longest-living VP.

“A Study in Scarlet” by Arthur Conan Doyle was the first story featuring Sherlock Holmes. It was published in 1887 in the magazine Beeton’s Christmas Annual – with only 11 copies known to exist today.

Joe Louis by Irving Penn

The last heavyweight championship bout scheduled for 20 rounds was held in Detroit in 1941. Joe Louis TKO’d Abe Simon in 13 rounds. Simon was a member of Louis’ “Bum of the Month Club” – 13 opponents Louis defeated between 1939 and 1941.

After leaving boxing, Simon went to Hollywood, where he won roles in On the Waterfront, Never Love a Stranger and Requiem for a Heavyweight.

Our 35th vice president, Kentucky lawyer Alben W. Barkley, was elected with Harry S. Truman in 1948 and is still the only one with the middle name of William (he was actually born Willie Alben Barkley).

One of his career highlights was his keynote address at the 1932 Democratic Convention, where he supported Franklin D. Roosevelt and denounced Prohibition (Kentucky bourbon?). It worked … FDR won and prohibition was repealed in 1933.

Although the oldest VP elected at age 71 (Joe Biden was 65 in 2008), Barkley is the only one to marry while in office … a woman half his age. Later, he denounced the 80th Congress as “Do Nothing,” but Truman often gets credit for the phrase.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

Nixon Was Firmly in Control … Until Dark Clouds Began Forming

A signed Richard Nixon photograph sold for $657.25 in February 2006.

By Jim O’Neal

By the time 1972 rolled around, the presidential campaign was really a story about President Nixon’s growing invincibility. In the summer, every poll gave him about 60 percent of the vote and even his tremendous financial advantage – $60 million vs. $25 million for the Dems – had little to do with the probable outcome.

Nixon was elected four years earlier on a tide of protest against the Vietnam War, but ending it seemed to be taking an eternity. 17,000 more Americans had been killed while he was trying, but by the beginning of 1972, he had reduced U.S. troop levels from 550,000 to 139,000. Importantly, the Pentagon’s weekly casualty list of 300 had dropped to zero by Sept. 21, 1972.

The sum of Nixon’s skills was a united party, led by a nominee who was now identified as the candidate of peace and détente. He had two superfluous opponents for the GOP nomination and one, Paul “Pete” McClosky from California, became an arcane trivia answer by winning 1 delegate while Nixon swept up all the rest … 1,347.

The convention stagecraft was awesome and Nixon had eliminated all the suspense by announcing his intention to keep Spiro Agnew on the ticket as his VP. (Agnew won 1,345 votes vs. one for TV journalist David Brinkley; NBC staffers quickly started wearing “Brinkley for Vice President” buttons as a joke.)

This marked the fifth time Nixon had been on the ballot – in 1952 and 1956 for VP, and in 1960, 1968 and 1972 for president. This tied FDR, who had one VP (1920) and four straight as president (1932-1944). Ronald Reagan chaired the convention and Nelson Rockefeller put Nixon’s name in nomination. GOP speakers touted their unity and hammered at the disarray on the other side.

In 1972, campaign material included George Wallace license plates.

The Democrats were still absorbed in savage internecine feuds and the battle to head the party was a melee. George McGovern very adroitly managed to make himself a dark horse to keep the glaring national spotlight off his nascent campaign. In the Florida primary, facing 11 presidential candidates, George Wallace was the big winner as a surprise candidate. He loudly crowed, “We beat all the face cards in the Democratic deck!”

By the middle of May, Edmund Muskie was out of it and the marathon was narrowing to a three-way contest between Wallace, McGovern and Hubert Humphrey. Then in May 1972 while in Maryland, Wallace was hit by a brick in Frederick, eggs in Hagerstown and six bullets in Laurel. He won both Michigan and Maryland, but for him, wounded and paralyzed, it was all over.

Then Humphrey proceeded to destroy McGovern’s chances by pointing out his quixotic stands on Israel, defense spending, welfare, labor law, unemployment compensation, taxation and even Vietnam. In three bruising debates, Humphrey obliterated any chances of McGovern to mount even a mild challenge to Nixon. The election was a blowout, with Nixon winning 49 states and nearly 62 percent of the popular vote.

McGovern rationalized his defeat by saying, “I want every one of you to remember that if we pushed the day of peace just one day closer, then every minute and every hour and every bone-crushing effort in this campaign was worth the entire effort.” I suspect he died on Oct. 21, 2012, still believing these self-delusional words.

At about the same time, the seeds of Watergate had been planted. A small unobtrusive dark cloud was forming somewhere in the atmosphere, and it would end up unraveling the entire Nixon presidency and legacy. The arc of fate is long and never-ending.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chairman and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].