Powerful images helped FDR advance his agenda

Dorothea Lange’s 1936 Migrant Mother was taken while she was employed by the U.S. government’s Farm Security Administration program.

By Jim O’Neal

President Franklin D. Roosevelt understood that it was not enough for only him to understand the Great Depression’s grip on the nation. The American people would have to see for themselves the faces of their fellow citizens, their backs against the wall, drained by the struggle to hold families and farms together.

The Depression was in its fourth year. In the neighborhoods and hamlets of a stricken nation, millions of men and women languished in sullen gloom and looked to Washington with guarded hope. Still they struggled to comprehend the nature of the calamity that had engulfed them. At the new Federal Emergency Relief Administration, headed up by Harry Hopkins, rivers of data flowed that measured the Depression’s impact in cold, hard numbers. Shareholders had seen the value of their assets decline by 75 percent since 1929, a colossal financial meltdown affecting the idle rich, struggling neighborhood banks, retirement nest eggs and even university endowments. Five thousand banks failed between the crash and the New Deal’s rescue operations in March 1933, wiping out $7 billion of depositors’ money.

Mortgage loan defaults accelerated – 150,000 homes lost in 1930; 200,000 in 1931; 250,000 in 1932. This stripped millions of people of both shelter and life savings in a single stroke, menacing the balance sheets of thousands of surviving banks. Shrinking real estate prices and tax revenues forced 1,300 municipalities to default, cutting services, payrolls and paychecks. Chicago reduced teacher pay and by 1932-33 cut their pay to zero.

Gross national product fell in 1933 to half of 1929, while capital spending on plant and equipment plummeted to $3 billion from $24 billion. Car production dropped 60 percent and steel was even worse. Mute bands of jobless men drifted through the streets of every American city on the prowl for jobs that didn’t exist.

Hardest hit was the countryside. Income for America’s farmers collapsed from $6 billion to $2 billion in three years. Unemployment and reduced wages were the most obvious and fell hardest on the most vulnerable: the young, the elderly, the least educated, the unskilled, and especially on rural Americans, with large numbers of immigrant workers.

But Hopkins knew that he needed more than sterile economic data to gain the necessary political power to make the structural government changes required. They needed to touch the human face of the catastrophe, taste the metallic smack of the fear and feel the hunger of the unemployed. He convinced Lorena Hickok of the Associated Press in July 1933 to travel the entire nation … talking to a broad swath of Americans and capturing their stories in their own words and in photographs. With FDR’s encouragement, a flood of documentary photographs would be converted into political power on a massive scale. In addition to Hickok, they contracted some of the nation’s finest photographers. Names like Dorothea Lange, Arthur Rothstein, Walker Evans and others would help create the consciousness necessary to mobilize the government’s resources. Their photographs helped create the absolute sense of urgency needed so desperately.

The small, nimble government agency that would support and encourage their photographic mission was the Resettlement Administration – later called the Farm Security Administration (FSA) – under the leadership of Rexford Tugwell, an original member of FDR’s brain trust, and still Assistant Secretary of Agriculture. Importantly, neither the Resettlement Administration nor the FSA had any Congressional oversight. These photographers had the freedom to tell the truth as they saw it. Their photographs are now housed in the Library of Congress and bear witness to what people were enduring, refuting what newspapers had been calling “moochers” or “an invading hoard of the idle.”

Looking at these portraits now, we can see the compassion of the photographers and the dignity of real Americans on the edge. They refuted the charges of those who thought the pictures were political propaganda. In discussions of the work of Dorothea Lange and her husband Paul Taylor, the photographer/curator Thomas Heyman summed it up: “They clung to the hope that what they were doing might be part of the solution.”

The strategy worked and FDR was given a mandate to introduce all aspects of the New Deal, the most expansive role of the federal government into America’s daily life. After the 1936 elections, newspaper editor William Allen White said, “He has all but been crowned by the people.” Still, it would take yet another war to get everybody back to work.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

When Britain Needed Help to Fight the Nazis, FDR Came Through

A Franklin D. Roosevelt inscribed photograph signed, circa 1930s, sold for $1,625 at an October 2013 Heritage auction.

By Jim O’Neal

Franklin Delano Roosevelt introduced the idea at a press conference on Dec. 17, 1940, in typical homey, easily comprehended language:

“Suppose my neighbor’s home catches on fire and I have a length of garden hose 400 or 500 feet away. If he can take my garden hose and connect it up to his hydrant, I may be able to help him put out the fire. Now what do I do? I don’t say to him, ‘Neighbor, my garden hose cost me $15, you have to pay me $15 for it.’ No! What is the transition that goes on? I don’t want $15 – I want my garden hose back after the fire is out.”

The neighbor on fire was England, facing the full ferocity of the Nazi blitz. England was the only major European power still resisting (barely) the German juggernaut. The formal cry for help, a desperate letter from Winston Churchill to FDR, had been received eight days earlier on Dec. 9 when a navy seaplane had touched down next to the USS Tuscaloosa off of Florida’s southern coast. The president was on board the heavy cruiser recuperating from the rigors on his November reelection campaign when the seaplane crew delivered the letter.

The Prime Minister had written, “The moment approaches when we shall no longer be able to pay cash for shipping and other supplies” … pointing out that the Exchequer was down to its last $2 billion – with $5 billion in orders from American munitions factories outstanding. Roosevelt knew the answer was to find some way around the Neutrality Acts, an isolationist ploy that stipulated that any war belligerents had to pay cash for weapons – and loans were prohibited to any nation that had not repaid debts from WWI.

Harry Hopkins – FDR’s man for all seasons – wrote that his boss mulled it over for two days, then one evening came up with the whole program! The “whole program” quickly became House Resolution 1776, better known as “Lend-Lease.” It granted the president the authority to lend tanks, planes, ships and other aid not only to England but to “any country whose defense the president deems vital to the defense of the United States.” Leaders across the political spectrum rallied to support H.R. 1776.

One was Wendell Willkie, the Republican candidate just defeated in the 1940 presidential election and a staunch opponent of the United States entering the war in Europe. When the Senate quizzed him about this obvious contradiction, he smiled broadly and said, “I struggled as hard as I could to beat Franklin Roosevelt and didn’t pull any punches. He was elected president. He is my president now … I say a world enslaved to Hitler is worse than war, and worse than death.”

The opposition was organized and very powerful. Colonel Charles Lindbergh had even assured the Senate that Britain was already doomed. Fortunately, Congress had more faith in FDR and passed H.R. 1776 by large margins on March 11, 1941. The bill provided Roosevelt with $7 billion in appropriations – the first of $50 billion to be used by the end of hostilities in 1945.

Churchill famously called Lend-Lease “the most unsordid act in the history of any nation.”

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

Look to 1935 if Goal is Infrastructure Projects That Work

Joseph Christian Leyendecker’s cover illustration for the Oct. 19, 1935, edition of The Saturday Evening Post sold for $137,000 at a May 2015 Heritage auction.

By Jim O’Neal

“The social objective is to try to do what any honest government … would do: to try to increase the security and happiness of a larger number of people in all occupations of life and in all parts of the country … to give them assurance that they are not going to starve in their old age.”

Although this could have been taken directly from any Bernie Sanders speech anytime over the past 10 years … it was actually a response from President Franklin D. Roosevelt on June 7, 1935, when answering a question about the social role of government.

This was the same week that Babe Ruth announced his retirement from the Boston Braves, only six days after he hit three home runs in the last game he played. It was the end of an era and it came right in the middle of the Great Depression.

Bread lines were still long and double-digit unemployment was accepted as the new normal. People were generally depressed and hope was a rare commodity.

Technological unemployment threatened to permanently engulf huge sectors of the workforce, particularly less skilled and older workers in general. Observers suggested that deep structural changes in the economy meant that the majority of those over 45 would never get their jobs back. Lorena Hickok (Eleanor’s paramour) opined that, “It looks like we’re in this relief business for a long, long time.” The president’s advisor, Harry Hopkins, was soon speaking of workers who had passed into “an occupational oblivion from which they will never be rescued… We shall have with us large numbers of the unemployed. Intelligent people have long since left behind them.” Sound familiar?

Even FDR chipped in with his “Fireside Chat” on June 28, 1934: “For many years to come, we shall be engaged in rehabilitating hundreds of thousands of our American families … The need for relief will continue for a long time; we may as well recognize that fact.”

The Emergency Relief Appropriation Act became law on April 18, 1935. The bill approved the largest peacetime appropriation in American history. This single appropriation authorized more spending than total federal revenues in 1934; with a special $4 billion earmarked for work relief and public works construction. Roosevelt and the bill’s architects did NOT believe they were addressing a transient disruption in the labor market, but a long-term (perhaps permanent) inability of the private economy to provide employment for all who wanted to work.

Thus were born many federal agencies, with the Works Progress Administration (WPA) the largest. The WPA employed 3 million people in the first year and in eight years it put 8.5 million people to work at a cost of $11 billion. WPA workers built 500,000 miles of highways, 100,000 bridges, as many public buildings, plus 8,000 parks.

When the current administration and Congress debate “infrastructure projects,” they would be well served to study this period in American history. These folks really knew how to do it!

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].