Betty Ford set a standard that all who follow should study

A portrait of Betty Ford by Lawrence Williams went to auction in 2007.

By Jim O’Neal

Every presidential trivia fan knows that Eleanor Roosevelt’s birth name was Eleanor Roosevelt. She had married her father’s fifth cousin, Franklin. Although the couple had six children, Eleanor said she disliked intimacy with him and wrote she was ill-equipped to be a mother since she didn’t understand or even like small children.

They somehow managed to stay married for 40 years until FDR died in 1945. Franklin did enjoy intimate relations, especially with Lucy Mercer, Eleanor’s social secretary. He wanted a divorce, but his mother (who controlled the family money) would not allow it. This even after a trove of love letters between Franklin and Lucy exposed their elicit relationship.

Eleanor skillfully leveraged her position as First Lady; many consider her the first First Lady since she personally championed so many women’s rights issues. She had an active public life and a serious relationship with reporter Lorena Hickok. Eleanor became well known during her long occupancy in the White House and was highly respected all over the world.

That was not true (initially) of Betty Ford, who became First Lady when Jerry Ford became president after Richard Nixon resigned in 1974. She was born Betty Bloomer and she had divorced after a failed five-year marriage to William Warren, an alcoholic she nursed during his final two years.

She was a dancer before she married the man whose name was Leslie Lynch King Jr. when he was born in 1913 (he changed his name in 1935). As a member of the renowned Martha Graham dance troupe, Ford had performed at Carnegie Hall and later earned the prestigious Presidential Medal of Freedom. It was presented by the recently deceased President George H.W. Bush in 1991.

Betty Ford (1918-2011) had been impressed by Eleanor Roosevelt since childhood. “She eventually became my role model because I admired her so. I loved her Independence … a woman finally speaking out for herself rather than saying what would be politically helpful to her husband. That seemed healthy to me.” Others were quick to note the similarities between the two women. Major publications compared the willingness of both to offer bold, personal opinions on highly controversial issues. I would argue that Betty Ford set a higher standard for candor than any of her predecessors.

One small example is the very first press conference in the State Dining Room. Ford seemed to have no reservations about repeating her strong positions as a supporter of the Equal Rights Amendment and her pro-choice stance on abortion. She admitted she had consulted a psychiatrist, had been divorced, and used tranquilizers for physical pain. Any single one of these uttered today would instantly be “Breaking News” on the cable news channels so starved for fresh material (or innuendo).

Initially, Ford didn’t consider her Ladyship as a “meaningful position,” but rather than letting the role define her, she decided to change it. “I wanted to be a good First Lady … but didn’t feel compelled to emulate my predecessors.” She simply decided to be Betty Bloomer Ford … “and [I] might as well have a good time doing it.” She succeeded on both accounts and the results were more than just surprising.

She talked about “demanding privilege” and “a great opportunity,” but also about the “salvation” that gave her a genuine career of her own … and on a national level she’d never experienced before. Her impact helped reshape her into a likeable leader with broad respect.

Her creative imagination rivaled Jackie’s. “This house has been a grave,” she said. “I want it to sing!” More women were seated at the president’s table, especially second-tier political women who needed a little boost. And they were round tables, which denoted equality. This was the instinct of a free, bohemian spirit, but not by contrivance. She had been a single woman who studied modern dance and introduced it to the ghettos of Grand Rapids, Mich. She spoke deliberately and was unafraid of listening to differing viewpoints.

There were the occasional curious remarks about her drug and alcohol use, but easily rationalized by her well-known physical pain from severe arthritis and pinched nerve courtesy of her dancing. Not even nosy reporters questioned or sought to investigate the degree of her medications. It wasn’t until after the Fords left the White House that the drinking resulted in a family intervention.

In true Betty Ford fashion, after the denial, anger and resentment subsided, a positive outcome resulted. The Betty Ford Center was founded in Rancho Mirage, Calif. The center, known as Camp Betty, has helped celebrities and others overcome substance abuse issues. It offers treatment without shame and, although not a cure or panacea, gives people control over their lives. The opioid crisis of today is using some of the experience gained from Camp Betty.

However, her most lasting and important contribution concerns breast cancer. During the mid-1970s, television didn’t even allow the word “breast” until a determined Betty Ford decided to go very public with her condition. She had accompanied a friend who was having an annual checkup and the doctor suggested she do the same. After several more doctors got involved, a biopsy confirmed she had breast cancer. The White House press office squabbled over releasing information about her condition, but Betty spotted another opportunity.

By the time she was back in the White House two weeks later, women across America were having breast examinations and mammograms. The ensuing media coverage of her honest revelations was credited with saving the lives of thousands of women who had discovered breast tumors. The East Wing was flooded with 60,000 cards, letters and telegrams, 10 percent from women who had mastectomies. The First Lady told the American Cancer Society, “I just cannot stress enough how necessary it is for women to take an active interest in their own health and body … too many women are so afraid … they endanger their lives.”

Ford was a modern day Abigail Adams, but Ford used a megaphone rather than letters, and in a practical way. Bravo to an under-appreciated First Lady, who set a standard that all who follow should study.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

We owe Thomas Edison, Henry Ford a debt of gratitude

This uncanceled Edison Phonograph Works stock certificate is dated 1888, the very year the company was founded, and was issued to “Thomas A. Edison.” It was sold at an April 2012 Heritage auction.

By Jim O’Neal

On Monday, Oct. 21, 1929, the Edison Institute was dedicated in Dearborn, Mich. It was to commemorate the 50th anniversary of the first incandescent light bulb that Thomas Alva Edison had invented and the strong friendship between Henry Ford and Edison. Although it was a relatively small group that joined in, it was loaded with luminaries: John D. Rockefeller, Orville Wright, Will Rogers, Marie Curie and, of course, Henry Ford and Edison, who was 82 years old.

President Herbert Hoover’s speech stated: “Every American owes a debt to him. It is not alone a debt for great benefactions he has brought to mankind, but also a debt for the honor he has brought to our country. His life gives confidence … our institutions hold open the door of opportunity … to all that would enter.” The ceremony was broadcast on radio and listeners were asked to keep all their electric lights off until a switch was flipped at the event.

Thomas Edison

One week later, the stock market was in a state of chaos as a series of events led to the Great Depression.

Ford (1863-1947) had grown up on a rural farm in Michigan and, like virtually every other American, was captivated by the remarkable inventions Edison was cranking out. Eschewing farm work after his mother died, he inevitably went to work at his hero’s company – Edison Illuminating Company – as an engineer.

Ford rose through the ranks to Chief Engineer, which allowed him more personal time to work on developing his version of an automobile. In 1896, at age 33, Ford developed his first experimental car, called the Ford Quadricycle. Edison had been working on an electric car and when the two men finally met, Edison reputedly slammed his fist on a table and exclaimed, “Young man, you have it!” He encouraged Ford to continue his development and this started a longtime friendship between the two geniuses.

Ford eventually developed his Model T, a series of improvements (not inventions) to the combustion engine, and a continuous assembly line. Introduced in 1908, the Model T would be extremely successful, eventually becoming one of the top-selling cars of all time. With the steering wheel on the left side, it is estimated that over 75 percent of everyone who learned to drive did it in some version of the Model T.

Along the way, Ford pioneered the eight-hour workday, reduced the cost from $850 and raised worker wages to $5 a day so they could afford to buy a car. He became a rich and successful businessman with a passion for collecting historic objects. President Wilson convinced him to run for the Senate since he was for peace and a Democrat, but he lost. After his death in 1947, the Edison Institute was renamed the Henry Ford Museum.

Today, the Henry Ford Museum of American Innovation includes Greenfield Village, a tour of the massive Ford Rouge factory, and even a dedicated IMAX theater. The museum has an astonishing collection of Americana, with over 200 cars, JFK’s limousine from his trip to Dallas, the bus Rosa Parks made famous, Lincoln’s rocking chair from Ford’s Theater, Edison’s laboratory, the Wright Brothers’ bicycle machine shop, steam engines and other historic items depicting the history of America.

The Henry Ford Museum is the largest indoor/outdoor museum in the United States, with over 1.7 million visitors a year. Somewhere in this vast collection of truly famous objects is a small test tube with Edison’s last dying breath. Ford convinced Edison’s son to hold a mask over Edison as he was dying and capture/cork the “last breath.” Whether it does or not is irrelevant. The fact is that there are a number of similar test tubes that were filled in the room when Edison actually did die. The Ford example represents the genuine friendship between these two remarkable men and the wheelchair races on their adjoining estates in Florida, the hunting trips that included Harvey Firestone and President Harding, and their quest for knowledge that makes our lifestyle so much better even today.

They were both deeply flawed men who have slowly melted into history, but President Hoover was right. We do owe them a debt a gratitude and can overlook some or most of their egregious sins as the famous door of opportunity is still wide open, as we see every day.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

For adventurous souls: the Seven Wonders of the Ancient World

The Great Pyramid of Giza, as photographed by Gordon Converse, tops the list of the greatest ancient wonders.

By Jim O’Neal

It is difficult, and bordering on impossible, to construct a list of the “Seven Wonders of the World” since they seem to be moving targets, subject to frequent revisions and disagreements between people who claim to have a personal degree of expertise. However, it is feasible to build a reasonable consensus on the “Seven Wonders of the Ancient World” … if one starts with the list compiled by Greek engineer Philo of Byzantium in 225 B.C.

It seems mildly comforting that at one time in the distant past, humans created structures that were worthy as works of gods, and ancient travelers could make a “bucket list” if they were inclined to participate in this more modern concept. Here is the list for any intrepid adventurous souls.

  1. The Great Pyramid of Giza: Constructed about 4,600 years ago for the Egyptian Pharaoh Khufu (known as Cheops to the Greeks). Just outside of modern Cairo, it was the tallest manmade structure on Earth for roughly 4,000 years. It is the only one still standing and I can personally verify it’s still there. Despite centuries of erosion, it’s still about 450 feet high and consists of 2 million blocks weighing 2½ tons each. Somehow, its builders were able to align it in a perfect square with the four cardinal points on the compass. If you ever decide to hunt for signs of extraterrestrial activity, this would be a good place to start!
  2. The Hanging Gardens of Babylon: Assuming this ancient wonder actually existed, King Nebuchadnezzar II built it nearly 3,000 years ago near the Euphrates River (when Babylon was the capital of a great empire) to appease his wife Amytis, who was homesick for the hills of Persia. Besides the Gardens, Neb II is notorious for capturing and destroying Jerusalem circa 597 B.C.
  3. The Statue of Zeus at Olympia: Zeus was the mightiest Greek god (adopted by the Romans as Jupiter) and this 40-foot statue was carved with Zeus on a cedar throne with ivory and gold skin. Roman Emperor Theodosius had it relocated to Constantinople, where it was destroyed by fire in 475 A.D.
  4. The Temple of Artemis at Ephesus: Built to honor the daughter of Zeus and sister of the sun god Apollo. By reputation, the most beautiful of the ancient wonders since it was funded by King Croesus of Lydia (modern Turkey). With 127 marble columns, historians have said it “surpassed every structure ever raised by mortal men.” Ephesus is a very delightful ancient port city and on everyone’s itinerary for this area.
  5. The Tomb of King Mausolus at Halicarnassus: Queen Artemisia built this to honor her husband or brother or both (accounts vary). Obviously, the source of the word “mausoleum.” I thought I had been to all the major cities in Turkey, but Bodrum is new to me.
  6. The Colossus of Rhodes: My kind of wonder. The Colossus represents Apollo … towering over the harbor of Rhodes after the war between Rhodes and Macedon (Greek). Some myths compare it to the Statue of Liberty in the New York harbor. The great Roman historian Pliny wrote about pieces still there in the first century A.D.
  7. Lighthouse of Alexandria: Also known as the Pharos off the coast of Egypt; for centuries it was one of the tallest manmade structures in the world. It’s long gone (its last stones were apparently used for other projects in the 1400s), but very plausible, since Alexandria was the world’s cultural capital after being founded by Alexander the Great.

Obviously, the Greek writers and historians who recorded these events and wonders could only include what was in their part of the world, thus pre-Christian wonders were excluded. The most prominent, in my view, not included was the Great Wall of China, the longest fortification and possibly the greatest project ever undertaken. Much of the present wall dates from 1420 A.D. when the Ming Dynasty enlarged it. Its origins date back 1,600 years to earlier dynasties to protect the northern frontier; this was a 1,400-mile effort utilizing 300,000 laborers.

Also ignored was the entire city of Persepolis, the capital of Persia, probably intentionally because of their intense dislike by the Greeks. In 1971, the Shah of Iran staged an enormous celebration in the ruins of Persepolis to commemorate its 2,500th anniversary (yes, the same shah who was overthrown in 1979).

We live on a terribly small planet, but we have a marvelous historic record to pore over … facts, myths and fables that tend to become blurred over time. This is one problem our generation won’t have. I suspect 100 percent of the entire world’s sounds and activities will soon be on either a smartphone, bodycam or other device for permanent transfer and storage on YouTube.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

It’s easy to forget the value of a good magazine

A 1950 copy of Time magazine featuring Ted Williams and graded CGC 9.6 sold for $5,280 at a May 2018 Heritage auction.

By Jim O’Neal

I was in our local supermarket recently and a woman ahead of me at the checkout had a cart full of groceries, plus seven or eight magazines. I’ve grown accustomed to seeing them on planes and in doctors’ offices and just assumed they got there by subscription or Publishers Clearing House (where people routinely win a million dollars, at least on television). Seeing someone plunk down cash for a stack of them was a mild surprise that brought back old memories when I coveted comic books.

In the 19th century, Karl Marx claimed that gunpowder, the compass and the printing press were the three most important inventions of the social class that owned the means of production during the modern industrialization period. This helped ensure the preservation of their capital, which in turn enabled maintaining societal supremacy. Someway, simply owning a printing press kept the masses yoked to a permanent underclass.

Others, especially Sir Francis Bacon (1561-1626), recognized the printing press, firearms and nautical compass and asserted there was nothing to equal them among the ancient Greeks and Romans. In 1620, he wrote in his Great Instauration that “printing, gunpowder and the nautical compass … have altered the state of the world. First in literary matters, secondly in warfare and third in navigation.” This makes sense, but doesn’t explain how the Chinese had all these tools several hundred years earlier, and had even invented paper as an important component. Their tendencies to remain isolated may be one obvious rationale.

Prior to the printing press, books had to be copied painstakingly by hand. Johannes Gutenberg’s introduction 650 years ago of the metal movable type-printing press created a new method for knowledge to be mass-produced for the first time in human history. This opened up an enormous opportunity to print books, flyers, pamphlets, bibles and newspapers virtually anywhere at reasonable prices.

By the 1700s, there was a craving for literacy and knowledge, especially among women, who had been deprived of intellectual education. The first American magazines showed up in 1741 as Philadelphia printers like Benjamin Franklin (who missed being first by a mere three days) rushed to add magazines to their newspaper businesses. Most were financial failures since they were tailored for the wealthy. However, new ones eagerly took their place and proliferated in an attempt to satisfy the growing demand for amusement and entertainment. Magazines were here to stay and would only grow more popular as literacy rates skyrocketed.

Skip forward to the 20th century and we find Yale college roommates Briton Hadden and Henry Luce working for the Baltimore News. They recognized the seemingly insatiable demand for news. With radio and television not fully developed, they believed magazines were the obvious medium to fill the need. After considering various names like Facts, they finally settled on Time, the first weekly newsmagazine in the United States. With the slogan “Take Time – It’s Brief,” on March 3, 1923, they published the first issue, featuring the famous retired Speaker of the House Joseph Cannon (1836-1926).

The first great pictorial magazine, Life, had failed during the Great Depression and publishing genius Luce (1898-1967) bought the name and relaunched it. Time was designed to “tell’ the news and Life dedicated to “showing” curious Americans what was happening around the world … and for pocket change. Later, Luce added the business magazine Fortune (1930) and Sports Illustrated (1954). The first Sportsman of the Year was Roger Bannister, the first to run the mile in under 4 minutes … 3.594. Ten years later, high school runner Jim Ryun duplicated the feat.

Today, there are literally thousands of magazines worldwide. They inform, educate, inspire and entertain readers globally. Magazines will continue to change the nature of things throughout the world for a long time to come. I need to pay more attention to this strategic shaper of world history!

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

America’s greatest contribution to humanity remains ‘freedom’

An 1852 presentation copy of the Constitution of the United States, signed by President Millard Fillmore, sold for $15,000 at an April 2016 Heritage auction.

By Jim O’Neal

Constitutional scholars are prone to claim there is a direct and historic link between the First Commandment of the Old Testament and the First Amendment of the U.S. Constitution … that one leads inexorably to the other. The First Commandment explains the origins of freedom and the First Amendment defines the scope of freedom in broad categories.

Both point unmistakably to freedom as America’s greatest contribution to humanity. Not the automobile, jazz or Hollywood. Not the word processor, the internet or the latest smartphones. All of these are often described as America’s unique assets, but it is the awesome concept of “freedom” that is America’s ultimate symbol, attraction … and even export!

The First Commandment reads, “I am the Lord thy God, who brought thee forth out of Egypt, out of the house of bondage, and thou shalt have no other gods before me.” In this way, God sanctions an escape from bondage and puts people on a path toward the “promised land,” toward freedom. This powerful message ricocheted through history until it finally found a permanent home in Colonial America.

In the early 18th century, the trustees of Yale, many of them scholars who read scripture in the original Hebrew, designed a coat of arms for the college in the shape of a book open to two words, Urim and Thummim, which have come to mean “Light” and “Truth” in English. The book depicted, of course, was the bible.

Not too far north, Harvard graduates had to master three languages … Latin, Greek and Hebrew. True gentlemen in those days had to have more than a passing familiarity with the Old Testament. It was not a mere coincidence that carved into the Liberty Bell in Philadelphia, relaying a brave message to a people overthrowing British rule, was an uplifting phrase selected from chapter 25 of Leviticus: “Proclaim liberty throughout the land, unto all inhabitants thereof.”

The Commandment that blessed an escape from oppression and embraced the pursuit of freedom led the Founding Fathers to pen the Bill of Rights. They had much on their minds, many interests to try and reconcile, but they agreed that the delineation of freedom was to be their primary responsibility. It was to become the First Amendment to the recently ratified Constitution, inspired in part by the First Commandment, and it read, “Congress shall make no law respecting an establishment of religion or prohibiting an establishment of religion, or prohibiting the free exercise thereof, or abridging the freedom or speech, or of the press, or the right of the people peaceably to assemble, and to petition the government for a redress of grievances.”

Throughout American history, these freedoms have become intertwined with American life, one indistinguishable from the other. Just consider that in one small grouping of words, into a single Amendment, resides more freedom for mankind than had ever existed in the history of the world. Somewhat remarkable, in my opinion, yet we take it for granted today and can only fine tune minor opinions on original intent in small insignificant instances.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].