Model T – The Intelligent Collector Magazine

We owe Thomas Edison, Henry Ford a debt of gratitude

This uncanceled Edison Phonograph Works stock certificate is dated 1888, the very year the company was founded, and was issued to “Thomas A. Edison.” It was sold at an April 2012 Heritage auction.

By Jim O’Neal

On Monday, Oct. 21, 1929, the Edison Institute was dedicated in Dearborn, Mich. It was to commemorate the 50th anniversary of the first incandescent light bulb that Thomas Alva Edison had invented and the strong friendship between Henry Ford and Edison. Although it was a relatively small group that joined in, it was loaded with luminaries: John D. Rockefeller, Orville Wright, Will Rogers, Marie Curie and, of course, Henry Ford and Edison, who was 82 years old.

President Herbert Hoover’s speech stated: “Every American owes a debt to him. It is not alone a debt for great benefactions he has brought to mankind, but also a debt for the honor he has brought to our country. His life gives confidence … our institutions hold open the door of opportunity … to all that would enter.” The ceremony was broadcast on radio and listeners were asked to keep all their electric lights off until a switch was flipped at the event.

One week later, the stock market was in a state of chaos as a series of events led to the Great Depression.

Ford (1863-1947) had grown up on a rural farm in Michigan and, like virtually every other American, was captivated by the remarkable inventions Edison was cranking out. Eschewing farm work after his mother died, he inevitably went to work at his hero’s company – Edison Illuminating Company – as an engineer.

Ford rose through the ranks to Chief Engineer, which allowed him more personal time to work on developing his version of an automobile. In 1896, at age 33, Ford developed his first experimental car, called the Ford Quadricycle. Edison had been working on an electric car and when the two men finally met, Edison reputedly slammed his fist on a table and exclaimed, “Young man, you have it!” He encouraged Ford to continue his development and this started a longtime friendship between the two geniuses.

Ford eventually developed his Model T, a series of improvements (not inventions) to the combustion engine, and a continuous assembly line. Introduced in 1908, the Model T would be extremely successful, eventually becoming one of the top-selling cars of all time. With the steering wheel on the left side, it is estimated that over 75 percent of everyone who learned to drive did it in some version of the Model T.

Along the way, Ford pioneered the eight-hour workday, reduced the cost from $850 and raised worker wages to $5 a day so they could afford to buy a car. He became a rich and successful businessman with a passion for collecting historic objects. President Wilson convinced him to run for the Senate since he was for peace and a Democrat, but he lost. After his death in 1947, the Edison Institute was renamed the Henry Ford Museum.

Today, the Henry Ford Museum of American Innovation includes Greenfield Village, a tour of the massive Ford Rouge factory, and even a dedicated IMAX theater. The museum has an astonishing collection of Americana, with over 200 cars, JFK’s limousine from his trip to Dallas, the bus Rosa Parks made famous, Lincoln’s rocking chair from Ford’s Theater, Edison’s laboratory, the Wright Brothers’ bicycle machine shop, steam engines and other historic items depicting the history of America.

The Henry Ford Museum is the largest indoor/outdoor museum in the United States, with over 1.7 million visitors a year. Somewhere in this vast collection of truly famous objects is a small test tube with Edison’s last dying breath. Ford convinced Edison’s son to hold a mask over Edison as he was dying and capture/cork the “last breath.” Whether it does or not is irrelevant. The fact is that there are a number of similar test tubes that were filled in the room when Edison actually did die. The Ford example represents the genuine friendship between these two remarkable men and the wheelchair races on their adjoining estates in Florida, the hunting trips that included Harvey Firestone and President Harding, and their quest for knowledge that makes our lifestyle so much better even today.

They were both deeply flawed men who have slowly melted into history, but President Hoover was right. We do owe them a debt a gratitude and can overlook some or most of their egregious sins as the famous door of opportunity is still wide open, as we see every day.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

Bikes Symbolized Progress for a Nation Ready for Growth

A rare campaign button shows presidential candidate William McKinley riding a bicycle at the height of the bike boom of the 1890s.

By Jim O’Neal

As the bicycle became more popular in the latter part of the 1800s, it was inevitable that millions of new enthusiasts would soon be demanding better roads to accommodate this object of pleasure, so symbolic of progress. It was hailed as a democratizing force for the masses and neatly bridged the gap between the horse and the automobile, which was still a work in progress.

The popularity of this silent, steel steed had exploded with the advent of the “safety bicycle” (1885), which dramatically reduced the hazards of the giant “high wheelers.” The invention of the pneumatic tire in 1889 greatly enhanced the comfort of riding and further expanded the universe of users. However, this explosion in activity also increased the level of animosity as cities tried to cope by restricting hours of use, setting speed limits and passing ordinances that curtailed access to streets.

There were protest demonstrations in all major cities, but it came to a head in 1896 in San Francisco. The city’s old dirt roads were crisscrossed with streetcar tracks, cable slots and abandoned street rail franchises. Designed for a population of 40,000, the nation’s third-wealthiest city was now a metropolis of 350,000 and growing. On July 25, 1896, advocates of good streets and organized cyclists paraded in downtown with 100,000 spectators cheering them on.

The “Bicycle Wars” were soon a relic of the past as attention shifted to a product that was destined to change the United States more than anything in its history: Henry Ford’s Model T. Production by the Ford Motor Company began in August 1908 and the new cars came rolling out of the factory the next month. It was an immediate success since it solved three chronic problems: automobiles were scarce, prohibitively expensive and consistently unreliable.

Voila, the Model T was easy to maintain, highly reliable and priced to fit the budgets of the vast number of Americans with only modest incomes. It didn’t start the Automobile Age, but it did start in the hearts and souls of millions of people eager to join in the excitement that accompanied this new innovation. It accelerated the advent of the automobile directly into American society by at least a decade or more.

By 1918, 50 percent of the cars in the United States were Model Ts.

There were other cars pouring into the market, but Model Ts, arriving by the hundreds of thousands, gave a sharp impetus to the support structure – roads, parking lots, traffic signals, service stations – that made all cars more desirable and inexorably changed our daily lives. Automotive writer John Keats summed it up well in The Insolent Chariots: The automobile changed our dress, our manners, social customs, vacation habits, the shapes of our cities, consumer purchasing patterns and common tasks.

By the 1920s, one in eight American workers was employed in a related automobile industry, be it petroleum refining, rubber making or steel manufacturing. The availability of jobs helped create the beginning of a permanent middle class and, thanks to the Ford Motor Company, most of these laborers made a decent living wage on a modern five-day, 40-hour work week.

Although 8.1 million passenger cars were registered by the 1920s, paved streets were more often the exception than the rule. The dirt roads connecting towns were generally rutted, dusty and often impassable. However, spurred by the rampant popularity of the Model T, road construction quickly became one of the principal activities of government and expenditures zoomed to No. 2 behind education. Highway construction gave birth to other necessities: the first drive-in restaurant in Dallas 1921 (Kirby’s Pig Stand), first “mo-tel” in San Luis Obispo in 1925, and the first public garage in Detroit in 1929.

The surrounding landscape changed with the mushrooming of gas stations from coast to coast, replacing the cumbersome practice of buying gas by the bucket from hardware stores or street vendors. Enclosed curbside pumps became commonplace as did hundreds of brands, including Texaco, Sinclair and Gulf. The intense competition inspired dealers to distinguish with identifiable stations and absurd buildings. Then, in the 1920s, the “City Beautiful” movement resulted in gas stations looking like ancient Greek temples, log cabins or regional Colonial New England and California Spanish mission style fuel stops.

What a glorious time to be an American and be able to drive anywhere you pleased and see anything you wished. This really is a remarkable place to live and to enjoy the bountiful freedoms we sometimes take for granted.

Don’t Curse Traffic; Autos Helped Create Our Thriving Consumer-Based Economy

By 1929, more than half of all American families had a car. This 1929 Ford Model A realized $42,500 at an October 2013 auction.

By Jim O’Neal

Automobiles have been around for a long time. Henry Ford built his first one in 1893 and his first Model T was completed in 1908. In 1920, there were already 8 million horseless carriages sputtering and rattling around the poorly charted “roads” of the American countryside, most of them Tin Lizzies purchased for the remarkably low price of $300.

But in the succeeding years of that decade, the mass rush to the automobile began to have its impact. By 1929, more than half of all American families had a car; by 1930, there were more cars on the streets of New York City than on the entire European continent.

The change was sudden and dramatic. The automobile was the first significant improvement in self-guided travel since the bicycle was introduced in Scotland in 1839 and had caused a similarly dramatic effect on the 19th century.

The burgeoning automobile age established a new sense of freedom and individuality; people no longer had to make their plans according to train schedules and they traveled by themselves instead of with hundreds of strangers. At the same time, it also established a new, wider sense of community. Small towns that existed miles from anywhere else were now connected to each other by roads, giving large groups of people access to first-rate medical care, higher quality education, and whatever else lay “down the road.”

Thanks to the car, thousands of suburban communities flourished, providing people with the luxury of homes surrounded by real grass, despite having to commute longer distances to their jobs in the city. This even led to tourism helping blend discrete regions and meld society together. Spurred on by demanding auto owners, building roads became a prime activity of government, second only to education.

And with each mile of road came something new.

The first motel in 1925 in San Luis Obispo, Calif. The first set of red lights in NYC (1922). The first shopping center in Kansas City in 1922. The first national road atlas (Rand McNally, 1924). The first public parking garage in 1929 in Detroit.

One out of eight people who owned cars actually worked in the industry, building them or producing the required tires, oil and steel. It led to the eight-hour workday, the five-day workweek and safer working conditions. It even changed how people thought about money and credit. Buying a car was a real debt and by the end of the 1920s, more than 60 percent of all sewing machines, vacuum cleaners and refrigerators were bought on purchase plans, and one-third of all furniture, including radios!

A consumer-based economy would be a powerful force and today represents 70 percent of our total economic output.

So the next time you’re stuck in a traffic jam or cursing about too many potholes, consider the alternative and the rich history that is included.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is President and CEO of Frito-Lay International [retired] and earlier served as Chairman and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].