We’ve seen incredibly successful hucksters and three-ring circuses before

A 1913 poster promoting the Barnum & Bailey elephant baseball team sold for $9,600 at a February 2019 Heritage auction.

By Jim O’Neal

One of the world’s greatest hucksters died in 1891. He was born in Bethel, Conn., and died 80 years later on April 7 in Bridgeport, where he had been mayor in 1875-76. Earlier, he had served four terms in the Connecticut House of Representatives, without distinction. The three-ring circus of modern life with all its hustle and bustle had to start somewhere, so why not simply start with the man responsible for the actual three-ring circus?

Phineas Taylor Barnum had been a loyal Democrat until the 1854 Kansas-Nebraska Act, which supported slavery, was drafted by Democrats and signed by President Franklin Pierce. It effectively nullified the 1859 Missouri Compromise, escalated tensions over the slavery issue and led to a series of violent civil confrontations known as “Bloody Kansas,” a political stain on American democracy.

Barnum promptly switched political parties, becoming a member of the new anti-slavery Republican Party, which was expanding rapidly with defecting abolitionists. John C. Frémont – “The Pathfinder” – was the first presidential candidate of the Republican Party, losing to Democrat James Buchanan in 1856. Abraham Lincoln prevailed in 1860 and 1864, and Republicans would dominate national politics for the rest of the 19th century.

Yes, we’re talking about that Barnum, who would become world famous as founder of “P.T. Barnum’s Grand Traveling Museum, Menagerie, Caravan & Hippodrome.” Most Americans know the name, but whether they know that “P.T.” stands for Phineas Taylor or that he did not enter the circus business until he was 60 years old is doubtful. If not, then it is surely because of the extraordinary, eponymous circus formed when he and James Bailey teamed up in 1881.

Barnum was an energetic 70-year-old impresario. “The Greatest Show on Earth” may have been a slight exaggeration, but it’s not clear who would have rivaled them for the top spot. Clearly it was a distinctive assertion in a life filled with remarkable contradictions. Perhaps it is more precise to think of him as “the Greatest Showman on Earth” or other lofty positions as one desires. (He would undoubtedly find an angle to exploit to the fullest).

He actually had a modest beginning in his show-biz career, starting at age 25. He purchased a blind, nearly paralyzed black slave woman (Joice Heth) who purportedly was 161 years old and a nurse to a young George Washington. She sang hymns, told jokes and answered audience questions about “Little George.” Barnum cleverly worked around existing laws and exhibited her 10 to 12 hours a day to recoup his $1,000 investment.

As Barnum bribed newspaper editors for extra press coverage (always mentioning his name), he also co-produced a sensationalized biographical pamphlet to further hype the hoax. When Heth died in 1836, Barnum sold tickets to another “event” – a public autopsy to judge her actual age. More than 1,300 people eagerly attended the spectacle, which critics slammed as “morally specious.” At 50 cents a ticket, it provided a surprisingly nice profit. Barnum attempted to appease the abolitionists by claiming (falsely) that all proceeds from this flagrant exploitation would be used to buy her great-grandchildren’s freedom.

It is here that that experts who study such arcane issues will argue that it’s important to define the pejorative term “humbug,” using Barnum’s own precepts. To him, a humbug was a fake that delights audiences without scamming them. It is sleight of hand, not bait-and-switch. He called himself the “Prince of Humbugs.” Perhaps it is a distinction without a difference. However, Barnum, still searching for a code of ethics, fled this humbug. Even in his 1854 biography, he wrote that he wanted people to remember him for something other than Joice Heth. It would haunt him until his death.

By 1841, he was touring the country with magicians and jugglers. He bought John Scudder’s struggling American Museum in lower Manhattan, promptly renaming it with the Barnum brand. While displaying a cabinet of curiosities, he introduced pseudo-scientific exhibitions, live freaks and the normal hokums. Still struggling with his ethical bankruptcy, he gambled on backing a national tour for Jenny Lind, the most celebrated soprano in the world, offering her $1,500 for every performance. He calculated it would be worth losing $50,000 just to enhance his reputation.

Her virtuosic arias drew crowds in the thousands, as Barnum wishfully hoped his association with “the Swedish Nightingale” would lessen his reputational baggage. But driven by an outsize eagerness to enrich himself, he peddled spectacles like the “Feejee Mermaid,” the torso and head of a monkey and the back half of a fish, bound together by the clever art of taxidermy. He continued to worship at the altar of celebrity and the power of the press. He created attractions like General Tom Thumb, who at 5, learned to drink wine; at 7, he was smoking a cigar.

He parlayed an audience with President Lincoln into a European tour involving Queen Victoria, gambling that her subjects would be interested as well. The trip paid off big and was extended to include visits with the Tsar of Russia and other nobles. It is not surprising that in his quest for money and fame, his name itself conjured up qualities of audacity, greed and humbug. But how to account or judge the value of excitement, entertainment and gentle controversy? Even as Charles Darwin was jolting the scientific and religious communities with evolution via his Origin of Species, P.T. Barnum introduced William Henry Johnson, a microcephalic black man who spoke a mysterious language … “solving” the quest to find the Missing Link of mankind.

Sadly, on May 21, 2017, Ringling Bros. and Barnum & Bailey Circus gave the last performance of its 146-year history after the elephants had vanished under pressure from animal rights activists. The audience rose for a standing ovation while singing Auld Lang Syne. Then it was over.

Except that it wasn’t!

P.T. Barnum, famous for grabbing headlines, reached up from the grave as Hugh Jackman lionized him in the movie The Greatest Showman. Recent one-word-titled books like Fraud, Hoax and Bunk have found analogies to today while a generation of Madonnas, Warhols and Kardashians have mastered the media to enhance the power of celebrity. We now have the modern equivalent of a three-ring circus continuously playing on Twitter or any cable news channel 24/7. The Romans knew this when they built the coliseum and so did Walt Disney when Disneyland popped up in 1955.

I do miss the cotton candy.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

‘Miracle on Ice’ remains one of sports’ greatest moments

The 1980 U.S. Hockey “Miracle on Ice” Olympic gold medal presented to team member Mark Wells sold for $310,700 at a November 2010 Heritage auction.

By Jim O’Neal

A recent New York Times crossword puzzle (the dreaded Saturday version) had a surprisingly easy clue for 18 down: Sports Illustrated named it #1 in their “100 Greatest Moments in Sports History.” A quick count confirmed my immediate candidate … the “Miracle on Ice” … and I got off to a fast start that fizzled out before I peeked at the answers on Rex Parker.

At the 1980 Olympic Games, an underdog U.S. hockey team defeated a brilliant Soviet Union team that was heavily favored. In 1980, professional athletes were barred from participating in the Olympics, however, communist teams maneuvered around the rules by claiming their professional players were in the military. The 1980 Soviet team – which competed in a world-class league – was generally recognized as the best in the world at any level.

Since the 1980 Olympic Games were held at Lake Placid, N.Y., the Soviet team played nine games against the top NHL hockey teams and won five out of nine games. Then they proceeded to defeat a team of NHL all-stars by an embarrassing 6-0. These guys were unquestionably the finest players in the world and eagerly looking forward to more gold medals at the Olympics, where they were the four-time defending gold medalists.

U.S. coach Herb Brooks had a long history, starting with winning the Minnesota state championship with Johnson High School in 1955 and from 1960 to 1970, he had been on eight U.S. national teams, playing the 1964 and 1968 Olympics. He was also on the 1960 Olympic team, but was the last man cut from the squad. He did know hockey and was keenly aware of the challenges the 1980 team would face. His only strategy was perhaps endurance, and the team played a staggering 61 exhibition games to get in shape.

In their final tune-up for the Olympics, they played the vaunted Soviets at a high-profile venue: Madison Square Garden. The game was played about one week from the Olympic ceremonies and the U.S. team was trounced by the arrogant Soviets, 10-3. Every hockey expert fully expected the U.S. team to be one of the early teams eliminated. But the team had developed into a cohesive unit with a surprisingly strong defense and a flair for last-minute heroics. Still, none of these was to be confused with having a chance since they were still the youngest team and up against professionals with depth and experience.

Meanwhile, the Soviets were trouncing their opposition, winning all five games with a combined score of 51 to 11, and now scheduled to meet the U.S. in the first game of the medal round. The game started as expected with the Soviets drawing first blood. The Americans bounced back and scored a tying goal with one second to go in the first period.

Then the Soviet coach made a change that is still controversial … he petulantly pulled his goalie, Vladislav Tretiak, who was universally rated the world’s best goalie and would later be inducted into the Hockey Hall of Fame. Then the U.S. pulled ahead and with seven seconds left, and TV announcer Al Michaels posed his now famous question: “Do you believe in miracles?” He then answered his own question: “Yes!” Three days later, the U.S. team came back from a 2-1 deficit to beat Finland 4-2 and win the gold medal, while the Soviets defeated Sweden to win the silver (but they didn’t turn them in to be engraved as was the tradition).

Michaels was named Sportscaster of the Year and the historic game was on a tape delay in the United States due to time-zone TV broadcast considerations. Jim McKay made this announcement before the airing … promising it would not spoil the results. He was right, since the U.S. amateur hockey team had arguably completed the biggest upset in the history of competitive team sports.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

It’s a Long Way from Hot Air Balloons to Lethal Drones

An 1887 complete set of 25 Lone Jack “Inventors and Inventions” cards, featuring Michael Faraday, sold for $3,107 at a November 2011 Heritage auction.

By Jim O’Neal

Wars fought from the air can be traced back to the creation of rubber balloons first made by Professor Michael Faraday in 1824 for use in his experiments with hydrogen at the Royal Institution in London (where he would later become the first Fullerian Professor of Chemistry). However, it was his work with electricity and magnetism that earned him greater fame. Virtually all electricity produced today is based on Faraday’s principles, whether it is coal, oil, gas, nuclear, hydro or wind.

Faraday (1791-1867) declined an offer of knighthood since he believed the Bible forbade earthly accumulations of wealth or honor and stated that he “preferred to be plain Mr. Faraday to the end.” He also declined to assist the British government with the production of chemical weapons, on ethical grounds, for the Crimean War (1853-1856) … a position the current government now apparently agrees with given recent activities in Syria.

I can attest to the many honorific symbols in greater London today and Albert Einstein kept a picture of Faraday on a wall next to Isaac Newton to acknowledge their enormous contributions to the extension of electromagnetism in space. Not bad for “plain” Mr. Faraday.

His work on balloons was preceded by the French Montgolfier brothers in 1783 while perched on a hillside watching a bonfire:

“I wonder what makes the smoke go up.”

“Perhaps warm air is lighter and the cold air pushes it up.”

“Then if we filled a bag with hot air, it would fly!”

Aeronautics was born.

Then on June 18, 1861, a stunned audience in Washington watched a giant balloon, the Enterprise, rise 500 feet. A man in it sent a telegraph to President Lincoln … “Sir: From this point of observation we command an area of nearly 50 miles in diameter. I have the pleasure of sending you this first telegram ever dispatched from an aerial station… T.S.C. Lowe”

This was a prelude to the short-lived formal use of aerial observations by the Armed Forces. The first balloon bought for the American military was an $850 model of raw India silk built by John Wise of Lancaster, Pa. Both sides in the Civil War were basically incapable of utilizing balloons for little more than observation of troop positions since any kind of armament was simply too heavy to be carried aloft. Aerial photography service was offered but never acted on. After viewing the First Battle of Bull Run, Lowe and other balloonists formed the Union Army Balloon Corps, but disbanded in August 1863. Confederate efforts were even more modest and legend has it that (sadly) the very last silk dress in the entire Confederacy was used to try and make a balloon.

Then a man by the name of Billy Mitchell enlisted as a private in the Spanish-American War, where he became a member of the U.S. Army Signal Corps. Subsequently, he served in France during World War I and ultimately became regarded as the father of the U.S. Air Force. It was his stubborn insistence that “the day has passed when armies or navies on the sea can be the arbiter of a nation’s destiny in war. The main power of defense and the power of initiative against an enemy has passed to the air” (November 1918).

That and a statement accusing senior leaders in the Army and Navy of incompetence and “almost treasonable administration of national defense” got him court-martialed. The court, which included Major General Douglas MacArthur as one of the judges, found him guilty on Dec. 17, 1925, and suspended him for five years. Ironically, MacArthur suffered a similar fate decades later for challenging conventional military wisdom.

We are now in the era where wars are fought using lethally armed unmanned aerial vehicles (UAVs) piloted from remote locations, and cruise missiles launched from ships up to 1,500 miles away. I was hoping we had the cyber-technology to destroy an enemy’s power infrastructure, disable their communications and simply render their offensive and defensive capabilities useless.

Maybe that’s only feasible for presidential elections using Facebook.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

Explorers Traded Insults, Verbal Attacks in Quest to be First

Robert E. Peary was included in a 1910 tobacco card set of the “World’s Greatest Explorers.”

By Jim O’Neal

In September 1909, two men, both Americans, emerged from the frozen tundra of the Arctic, each claiming they had accomplished something no other explorers had in recorded history. They had reached the North Pole!

The North Pole is a rather strange place. A point with no dimensions, no thickness or breadth, where every direction is south and a year is divided into one day and one night. At the time, it was 400 miles from any solid ground, across an ocean more than 5 miles deep, covered by a jumble of enormous blocks of ice drifting with the wind and the gravitational pull of the moon.

Of the two men, Frederick Cook’s claim had priority – he said he had been at the Pole in April 1908, but had been forced to winter in the Arctic another season because of bad weather. However, his veracity was strongly contested by rival explorer Robert E. Peary. Peary disputed Cook’s claim and proceeded to assert that he’d reached the North Pole on April 6, 1909. His message to The New York Times stated, “I have the pole, April sixth. Expect arrive Chateau Bay, September seventh. Secure control wire for me there and arrange expedite transmission big story. PEARY”

Thus began a series of insults and verbal attacks that the newspapers reveled in. A classic example comes from The Philadelphia Record in 1909: “Dr. Cook is either the greatest and at the same time the stupidest charlatan who ever attempted to impose upon a skeptical world, or he is the victim of the most malignant and devilishly ingenious persecution that hatred and envy could devise.”

The controversy widened after Cook’s ascent of Mount McKinley (Denali) was also questioned. Perhaps inevitably, it devolved into a litany of charges that included bribes, death threats and even sexual improprieties. Cook’s claims gradually came to be regarded as elaborate hoaxes. Attempts to ascertain the truth through impartial commissions and Congressional hearings all ended inconclusively.

However, what was proved (without any doubt) was that Frederick Cook – physician, explorer, author and lecturer – was also a crook who sold fraudulent stock in oil companies. A Fort Worth, Texas, judge sent him to jail for almost 15 years. President Franklin Roosevelt pardoned him in 1940, 10 years after he had been released from prison. He died shortly after that on Aug. 5 the same year.

Meanwhile, despite having been certified by the National Geographic Society, Peary’s claim about the North Pole was never secured. Even modern scholars have pointed out major discrepancies in his assertions and it seems unlikely he actually made it. He died embittered and exhausted by the long struggle despite receiving numerous medals, honorary degrees and international recognition.

Today, the only fact we know for certain is that in 1985, Sir Edmund Hillary (first to summit Mount Everest) and astronaut Neil Armstrong (first man to stand on the moon) actually landed at the North Pole in a small twin-engine plane. This allowed Sir Hillary to claim to be the first to stand on both the South and North Poles and on the summit of Everest.

It’s not clear to me why some ambitious reporter like Anderson Cooper didn’t simply ask some of the local residents about Cook and Peary … Santa and his elves are generally hanging around assembling the toys and stuff. That old North Pole is still a very strange place.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

Best Way to Revamp Income Tax Might Be a Do-Over

A 1917 World Series Program, featuring President Woodrow Wilson on the cover, sold for $4,800 at a May 2017 Heritage auction.

By Jim O’Neal

In 1912, after 16 years in the wilderness, Democrats seized control of Congress and the White House, with Woodrow Wilson as their leader. To their disappointment, the new president kept celebrations to a minimum. He delivered a brief inaugural address on March 4, 1913, canceled the inaugural ball, and reviewed the parade with stoic forbearance. This is not a day of triumph, he declared, but a day of dedication. And it was a day to muster the forces of humanity, not the forces of party.

Wilson went on to produce the greatest outpouring of social legislation Americans had ever experienced, during a brief period when the ruling class would use Hamiltonian means of a strong federal government to bring about Jeffersonian ideals of egalitarianism. His presidency would transform the American banking and currency system, create new industrial and farm policies, and expand the protection of America’s natural resources. But the first accomplishment was lowering tariffs and enacting an income tax – reforms aimed directly at middle-class pocketbooks.

Wilson and his associates sincerely believed that the federal government needed to serve as a counterweight to corporate wealth and an aggressive agent to help ordinary citizens. Wilson’s legacy is often cited as a fateful turning point when “do-gooders” harnessed the income tax to both raise revenues to grow government and to redistribute the wealth of Americans in a way they viewed as more fair. Yet at the outset, no one could foresee that war, not social justice, would start an inexorable rise in taxes that would thwart all the moral absolutism dreamed about.

Starting the day after his inauguration, Wilson called Congress into an extraordinary session for a historic assault on the tariff system by delivering his message personally in the first presidential appearance inside the Capitol since the days of President Jefferson. Although he recognized the challenge he faced due to conservative committee barons who dominated Congress, despite being Democrats, Wilson stood with his progressives and intended to use his executive power to the fullest. By September, the Senate actually passed a tariff bill that helped consumers … a historical first.

However, there was the small issue of how to plug the $100 million loss of revenue that was created. And so we now meet the federal income tax, which turned employers into tax collectors. New York’s The Sun summed up the opposition by arguing that income taxes were repugnant except in times of great national emergency and charged “it amounted to taxation of the few for the benefit of the many.” Advocates claimed it was merely a way to tap the “surplus” income of the rich – “over and above the amount necessary for good living.”

On May 8, 1913, the House approved the first income tax that would actually take effect since 1872, when Congress repealed Civil War-era taxes. But the Senate disagreed, with some senators opposing the “confiscation of property under the guise of taxation” and others saying “No honest man can make war upon great fortunes per se.” The war of words continued until a law was passed that affected fewer than 4 percent of Americans, with working-class people virtually excluded. A 1 percent rate on $20,000-$50,000 graduated up to 6 percent on $500,000 and above. There was also a 1 percent flat tax on corporations.

After two years, everyone seemed angry at Wilson for doing either too much or too little. Feeling besieged, he entertained a fantasy of putting on a beard and sneaking out of the White House prison, or putting a sign in front of his office: “Don’t shoot! He’s doing his best.” The reform agenda was mobilizing to act when…

In June, a shot rang out at Sarajevo.

World War I would eventually cost the United States $50 billion and the federal budget grew from $742 million in 1916 to nearly $14 billion in 1918. Excise taxes and tariffs had been providing 90 percent of federal revenue and this was limited. What to do?

Thus started the long story of the U.S. income tax, which at one point grew to 90 percent and has become so complex not even the IRS knows with certainty what lurks on all 50,000 pages of highly technical jargon (or even if 50,000 pages is accurate!). It grows each day … as does the debt that is back in the news.

My recommendation to President Trump is to simply start over, since every effort to reform only adds more pages and complexity. Take a blank piece of paper and write down “Need 18 to 20 percent of GDP to run federal government. Question: What is the best way to get this money and do the least damage in the process?” Answer: Find three smart people to figure it out, then just do it … fast.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

The Great Bobby Jones Achieved a Sports Record that Will Never Be Broken

Bobby Jones’ 1937 personal Augusta Green Jacket sold for $310,700 at an August 2011 Heritage auction.

By Jim O’Neal

Only two Americans have been made an Honorary Burgess of the Borough by the people of St. Andrews. One was Ben Franklin and the other was amateur golfer Bobby Jones. When golfers evaluate each other, it is not about their swing, iron play or prize money. The question is: “How many Majors have they won?” The modern-day Majors comprise four tournaments: the U.S. Open, PGA Championship, the Open Championship (British), and the Masters Golf Tournament.

This unique criterion is the yardstick to measure greatness and the current all-time leader is Jack Nicklaus, with a career total of 18 wins. Eldrick Tont “Tiger” Woods is No. 2 with 14, and there is growing skepticism about his chances to tie or surpass Nicklaus (my bet is no).

Usually ranked No. 3 on the all-time greatest list (which typically includes Arnold Palmer, Ben Hogan and Sam Snead) is a remarkable man by the name of Robert Tyre Jones Jr. (aka Bobby Jones). With childhood health issues, Jones wasn’t expected to live past his fifth birthday, but he became the greatest sports legend of the first half of the 20th century. He is golf’s consummate icon, the measuring stick against which all aspiring champions will be measured. In a sport where so many compete so regularly, no player has ever dominated the way Jones did between 1920 and 1930.

During that 10-year stretch, Jones competed in 45 events, winning 21 and finishing in second place seven times. From the tender age of 19 until he was 28, he won 13 Major Championships and set records that lasted for more than 60 years. He is also the only man to win all four of his era’s Majors in one year: the British Open, British Amateur, the U.S. Open, and U.S. Amateur. Since no other amateur has won the U.S. Open since the 1930s, this is a cinch to be the only sports record that will never be broken or tied … as long as the game of golf is played.

Jones also was the embodiment of sportsmanship. At one point during the 1925 U.S. Open, he penalized himself a stroke for a slight ball movement that no one noticed. Everyone congratulated him profusely on his honesty, but he simply replied, “You might as well praise a man for not robbing a bank.”

Bobby Jones, circa 1930

After Jones set this precedent for self-policing, golfers are still trying to match his uncompromising integrity. Golf is the only professional sport that really doesn’t need referees or umpires, since players usually call all the penalties. It’s an astonishing situation when compared to cycling, gymnasts or track stars (doping), or professional soccer, where players conspire to fix games. Or baseball, basketball or football, where players and coaches are routinely ejected for complaining about adverse rulings.

However, a truly remarkable thing happened in 1930 when Bobby Jones won golf’s Grand Slam at age 28 … he retired from competitive golf to focus on his law career. This is analogous to Joe DiMaggio retiring in 1941 after hitting in 56 straight games, Babe Ruth in 1927 after his 60 home runs, or Roger Bannister hanging up his running shoes on May 6, 1954, after becoming the first man in history to run the mile in under 4 minutes.

The next phase of Jones’ life included transforming 365 acres of land in Augusta, Ga., into a golf course that is revered by golfers worldwide: the Augusta National Golf Club. This is arguably the planet’s No. 1 golf course and venerable site of the greatest tournament in the history of the game: the Masters. The just-completed 2017 Masters was the 81st time the world’s best golfers played for the coveted Green Jacket.

Play is strictly by invitation-only, as is membership in Augusta National. Condoleezza Rice was one of the first two women invited to join (2012). I have been patiently waiting a long time and only recently adopted Groucho Marx’s philosophy: “I would never join a club that would have me as a member!”

P.S. To whoever decides on members …. just kidding.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chairman and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

Masters Golf Tournament Won’t Be the Same Without Tiger Woods

A set of gloves worn by Tiger Woods during each of his four rounds at the 2011 Masters, autographed by Woods, sold for $9,560 at a July 2015 Heritage auction.

By Jim O’Neal

The modern-day golf Majors include the U.S. and British Opens, the PGA and the Masters Golf Tournament. Jack Nicklaus’ 18 victories in these events is considered the most revered record in the sport.

It wasn’t that long ago that a lot of people were convinced it was only a matter of time until Tiger Woods broke that record and virtually all others of significance in the game. This was especially true in the spring of 1997 following Woods’ stunning professional debut. By the time he arrived at Augusta, he had won three tournaments in seven months as a professional, was chosen as Sports Illustrated’s “Sportsman of the Year,” and, amazingly, was the favorite to win the coveted Masters.

Nicklaus went so far as to predict that Woods would eventually win the Masters 11 times!

The limited edition 2001 SP Authentic Gold Tiger Woods #45 card is popular with collectors.

As brilliant as he was, it seemed unlikely that Woods would be able to contend with the hype and pressure heaped his way. He not only did, but he made it look easy. He led the tournament by three strokes on Friday (day two), by 9 strokes on Saturday night, and a record 12 strokes on Sunday when the tournament ended. “He’s a boy among men,” Tom Watson innocently said as Woods ran away from the field, “and he’s teaching the men a lesson.” A very sincere compliment from one of golf’s biggest stars.

Woods’ victory wasn’t just an amazing performance by a young star, it was a major social and political event in American history for the simple reason that Tiger was a black man. Woods’ father was African-American, Native-American and Caucasian. His mother was from Thailand. Tiger jokingly calls himself a “Cablinasian.”

Regardless of his ethnic breakdown, the fact is Tiger was a man of color. As late as 1963, this meant that he would not have been allowed to be eligible for membership in the Professional Golf Association (PGA) since membership was limited to “Caucasian only.”

For many years, Augusta National had been a symbol of the old South, a place that clung to segregation, much the way George Wallace had, only without State Troopers. During the first 40 years the Masters was played, the only black men inside the ropes were those carrying golf bags as caddies. Clifford Roberts, who had become the sole master of the Masters after Bobby Jones died in 1971, insisted that the tournament wanted black players and would welcome them when they qualified. But during the 1960s, when both Charlie Sifford and Pete Brown won events on the PGA tour, neither was invited to play in the Masters.

Now a man of color has actually won the Masters and it’s a relief that another barrier has been shattered. But there was a real controversy brewing. A television crew asked 1979 Champion Fuzzy Zoeller, “What do you think about Tiger?” Few golfers have been more friendly than Fuzzy. He is a gregarious, funny man who loves to tell jokes. As the TV cameras rolled, he picked the wrong time to be funny with his references to the potential 1998 Champions Dinner menu. “That little boy is driving well and he’s putting well. … So, you know what you guys do when he gets in here? You pat him on the back and say congratulations and enjoy it and tell him not to serve fried chicken next year. Got it. Or collard greens or whatever the hell they serve.”

When Zoeller’s comments aired a week later, all hell broke loose. He lost his No. 1 sponsor and the controversy took a long time to settle down after multiple apologies, all of which Tiger accepted graciously.

Sadly, four-time Masters winner Woods will not be competing in tomorrow’s Masters due to continued back problems. He will be missed by every Masters fan in America. It will not be the same without him.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chairman and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

Presidential Sons a Complex, Dark Addendum to First Family History

A pair of baseballs signed by Presidents George H.W. Bush and George W. Bush, from the collection of baseball legend Stan Musial, sold for $2,629 at a November 2013 Heritage auction.

By Jim O’Neal

After favored son John Quincy Adams became president of the United States, there was an unspoken feeling that – like the sons of kings and monarchs – he might be destined for greatness. However, it would be a surprising 176 years before another president’s son, George W. Bush, would be sworn in as president.

The stories of presidential sons between these two bookends make up a complex and slightly dark addendum to the First Families of the United States. Some historians have a theory that the closer the male child is to his father, the more likely he is to die or self-destruct. Whether it is fact or coincidence is open for debate.

  • George Washington had no biological children, but was stepfather to a notorious young man, John Parke Curtis, who ruined his estate and died prematurely at age 26.
  • Thomas Jefferson’s only son died shortly after birth (unnamed).
  • James Madison’s stepson was an alcoholic, gambler and womanizer. After Madison died, he cheated his own mother (Dolley), and Congress had to intervene to help the former First Lady.
  • James Monroe’s only son died in infancy.
  • Andrew Jackson Jr. was an adopted son who mismanaged the Hermitage. He died of tetanus after shooting himself in a hunting accident.
  • Martin Van Buren Jr. died from tuberculosis in a Parisian apartment with his father sitting helpless by his bedside.
  • James Polk’s nephew and ward – Marshall Polk – was expelled from both Georgetown and West Point, ending his life in prison.
  • Calvin Coolidge Jr. died of blood poisoning from an infected blister after playing tennis.

A number managed to live longer lives, yet seemed to be cursed with a plethora of issues:

  • John Tyler Jr. was an alcoholic.
  • Ulysses S. Grant Jr. got caught up in an investment fraud scheme.
  • Chester A. Arthur Jr. was a playboy with an unaccountably suspicious source of “easy money” and investigative reporters hounded him and only stopped when his father’s term of office ended.

Franklin Roosevelt Jr. was the first of two sons named after their father and died suddenly after birth. The second namesake, married five times, was banned from the prestigious New York Social Register. Then, the powerful Tammany Hall machine became irked and ended his political career, as well.

Remarkably, when this terrible scourge progressed, fate would sometimes (greedily) step in and run the table. This happened to Franklin Pierce, who lost all three eldest sons in a row. It also happened to Andrew Johnson when first-born Charles Johnson died in a horse accident, Richard Johnson likely committed suicide at age 35, and younger brother Andrew Johnson Jr. died at a youthful 26.

Intuition says this phenomenon is more than random chance or a curse. Perhaps it is the pressure of being the first born, or something that drives the children of powerful figures to escape through substance abuse or risky behavior. Even President George W. Bush admitted to fighting alcoholism for years.

Mine is not to psychoanalyze, but simply to point out a series of eerie similar situations for your interest and speculation.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chairman and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

From Humble Beginnings, Islam Now Has 1.4 Billion Followers

These pamphlets are signed by boxing legend Muhammad Ali, who converted to Islam in the 1960s.

By Jim O’Neal

Revered by Muslims as the prophet of the Islamic faith, Muhammad laid the foundations for the emergence of the Islamic Empire. He was the religion’s political and military leader as much as its spiritual head. He was born in Mecca in 570 after the death of his father. His mother died when he was 6, so he was left in the care of an uncle, who employed him to manage caravans trading with Syria.

In his late 30s, he made regular prayer trips to a cave in Mount Hira, where he eventually received his first revelation from the angel Gabriel. He began preaching and slowly gained a small but loyal following.

Exiled from Mecca in 622 because of his faith, he traveled to Yathrib (on a journey that became known as the Hijra), where he gained vast numbers of new followers and ultimately organized the city into a unified Islamic capital. The city was renamed Medina (“the City of the Prophet”) and Muhammed created a constitution for the state – the Constitution of Medina – which formed the basis of an Islamic tradition.

The Constitution addressed the rights and duties of every group within the community, the rule of law and the issue of war. It recognized the Jewish community of Medina and agreed to mutual obligations with them. Among its edicts was a requirement that all religious members fight as one force if the community came under threat.

The intent was to ensure peace within Medina, while Muhammad gathered followers and soldiers to conquer the Arabian Peninsula. “Whenever you differ about a matter, it must be referred to God and to Muhammad.” Since God spoke through Muhammad, his word carried unquestioned authority.

Islam is the name of the religion (such as Judaism and Christianity), while “Islamic” is an adjective and does not refer to a person. A follower of Islam is a Muslim, and the majority believe the Prophet Muhammad is the final prophet of God, according to the Quran and hadiths (prophetic sayings). Muslims overwhelmingly revere Jesus, and the Quran emphasizes Jesus was a great prophet of God, but, like other prophets, was only a human being.

By the time of Muhammad’s death in 632, nearly all the people of Arabia were Muslims, and today, 1.4 billion across the world are devout followers. More than 50 countries boast of having majority Muslim populations.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chairman and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

Early Broadcast Advertising was Shunned … Until Listeners Demanded More

A $12 ticket could get you into the first Super Bowl in 1967. This full-ticket example, a Gold Variation graded PSA NM-MT 8, sold for $26,290 at a May 2015 Heritage auction.

By Jim O’Neal

In 1967, the cost to air a 30-second commercial in the first Super Bowl was about $40,000. Nearly two weeks ago in Super Bowl LI, the cost had increased to $5 million and fans were eager to see the latest creative efforts of Corporate America to hawk their products on TV. Ads are everywhere we look. They pop up on our computers and iPads and are common on race cars, golf apparel and sports stadiums. The Nike swoosh is instantly recognized.

It was not always this way, at least on radio.

During the early days, many radio stations had a practice of observing a weekly “silent night” when they would go off the air. However, the trend was definitely in the opposite direction as listeners were seeking more programming than the stations could produce. This led to hybrid programs combining content with advertising. Early high-profile examples included The Maxwell House Hour (the No. 1 coffee in the U.S.), General Motors Family Party, and The Ipana Troubadours from Bristol Myers toothpaste.

But the issue of regulation hovered over radio like a dark cloud. Some argued for total government control as was the practice in Britain. An even more vigorous debate erupted over commercial advertising. Secretary of Commerce Herbert Hoover asserted it would kill radio. After all, how many listeners would stay by their radios to learn about the advantages of one soap over another? (Quite a few, it turned out.) He argued for the industry to adopt self-policing policies to curtail advertising excesses.

However, broadcasters were salivating over the new revenues and wanted even more. Finally, in 1926, an NBC variety show was interrupted for a special promotional announcement from Dodge cars and it encountered little audience objections. From this point forward, commercial breaks during regular programs were the norm.

Advertising became an integral part of radio broadcasting and never hesitated again.

Some early sponsors did worry about being too aggressive and carefully chose tasteful, discreet language … “Swift & Co has a few practical hints on how to lower your meat bills.” That quickly changed once they discovered consumer-crazy citizens of the 1920s were eager to embrace radio advertising. Far from being insulted, people desperately wanted to hear the messages. They wanted to stay hip, keep up with the latest technologies and the most modern forms of behavior.

A hundred years later, I have a smart phone with more computing power than an Apollo mission, that can hold all my music and trace my ancestry. But after spending most of my life chasing larger screen TVs, I do object to watching my programs on my watch!

Must be a generational thing. Times change.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chairman and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].