Prohibition one of the most improbable political achievements in U.S. history

Dell in 1961 was publishing a comic-book based on The Untouchables television show.

By Jim O’Neal

In 1959, Desilu Productions aired the first episode of The Untouchables, a TV series starring Robert Stack. The storyline was from a book of the same title that recounted the exploits of an elite group of Prohibition agents working for the Treasury Department. They were battling the mafia in Chicago during Prohibition (1920-1933). “Untouchables” was a nickname for a small group of lawmen who refused to take bribes from bootleggers.

There was a real-life Eliot Ness (1903-1957), who had a career battling booze and bootleggers, but the 119 episodes on TV were generally fictional accounts. The show had a decent run over four years (1959-63) and the format used famous newspaper/radio commentator Walter Winchell as a narrator to make it seem more realistic. Winchell (who was paid $25,000 per program) and Robert Stack were the only two actors to appear in all 119 shows.

In 1987, there was a movie version starring Kevin Costner as Ness and Robert De Niro as a fictionalized Al Capone. Sean Connery played a regular street policeman, and won an Oscar for Best Actor in a supporting role.

Prohibition was one of the most improbable political achievements in American history. The idea that a democratic nation with millions of voting-age drinkers, more than 300,000 taverns and saloons (all eager to slake their thirst), and the fifth-largest industry were unable to prevent this legislation was unthinkable. However, the battle had been raging for as far back as Colonial times. A temperance movement had been fighting alcohol consumption on the basis that it would destroy the moral fiber of the nation. The effort was joined by political forces with booming voices (e.g. William Jennings Bryan) who were convincingly vociferous about the evils of John Barleycornwith only limited success.

Pragmatic business leaders discouraged the use of alcohol, pointing out the negative effects on worker reliability, job-related injuries and, importantly, productivity and quality. But the problem was gradually becoming worse as the nation’s workforce refused to heed the warnings. Perhaps the loudest and most passionate opponents of alcohol were the wives and mothers left to contend with the impact on their families if the primary breadwinner was a drunk. Gradually, it seemed that the only people who were against prohibiting alcohol were the drinkers and all the people making money providing it.

Even the government seemed supportive of alcohol since one-third of federal revenues was derived from the tax on sales. However, in 1913, the 16th Amendment replaced alcohol taxes with a federal income tax, which generated significantly higher revenues. In the 1916 presidential election, neither President Woodrow Wilson nor his opponent Charles Evans Hughes even mentioned the issue. Both parties were leery of discussing it for fear of alienating either the “drys” or the “wets” in such a close race.

But the ratification of the 18th Amendment on Jan. 29, 1919, banned the manufacture, transportation and sale of liquor – introducing a period in America’s history we still call simply Prohibition. Of course, wealthy men and institutions stocked up before the legislation went into effect. Curiously, the Act did not prohibit consumption. President Wilson moved his extensive inventory into the White House as did his successor, Warren Harding. The Yale Club in New York procured a supply that would last 14 years! Cynics were quick to point out that the president could have his martini each evening, but the working man could no longer get a beer and free sandwich at his favorite saloon.

For the less affluent, 15,000 doctors and 57,000 pharmacies got a license to supply medicinal alcohol. Drugstores were discrete sources as evidenced by Walgreens, which grew from 22 stores to over 500 in short order. Another loophole was the exemption that allowed homemade “fruit juices” for consumption exclusively in the home. Wineries in California were supplanted by millions at home. If left untended, the alcohol content in grape juice could soar to 12 percent. Grape juice production exploded.

However, a more insidious source of the banned alcohol developed. As the suburban population migrated to big cities, nightlife became synonymous with “speakeasies.” All one had to do was “speak easy,” act discreet and there was a convenient door where even women were now welcomed. The battle over alcohol shifted to the supply and distribution and there was a massive increase in organized crime as they fought over territories. Law enforcement was badly outgunned or was paid to look the other way.

Welcome to the Roaring Twenties!

As the Great Depression deepened, President Franklin Roosevelt signed legislation on March 21, 1933, that legalized the consumption of 3.2 percent beer, saying, “I think this would be a good time for a beer.”

Amen.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

How does a prosperous continent mobilize for total war?

The U.S. Mint in 2013 issued its First Spouse gold coin commemorating Ellen Wilson.

By Jim O’Neal

In 1912, President William Howard Taft and ex-President Theodore Roosevelt managed to divide the Republican Party to the extent that (Thomas) Woodrow Wilson regained the White House for the Democrats. Even Socialist Eugene V. Debs snared nearly a million votes for his policy to replace America’s capitalist system with a socialized economic system. Wilson was the only Democratic Party president elected between 1892 and 1932.

Success in office came easily for Wilson. He was more effective with groups than one-on-one and he broke a tradition that extended back to Thomas Jefferson. He read his State of the Union to Congress rather than submitting a written report. Another change was to keep a sharp line between his public and personal life (a habit developed during his days in academia). Surprisingly, he did not believe in racial equality and some Cabinet organizations were totally racially segregated. His wife Ellen was different. Despite supporting the racial segregation that resulted from the appointment of Southern Senators, she was appalled by the slums that surrounded the White House and became an active crusader to clean up the densely populated, alley blight that was pervasive.

Her failing health was exacerbated when she tripped on a throw rug and fell. She was confined her to bed each day for four hours. In July 1914, she was diagnosed with tuberculosis of the kidneys – a form of Bright’s disease that proved fatal. She died on Aug. 6, 1914. In addition to being stricken with grief, Wilson was dismayed by what would become World War I, when Austria declared war on Serbia after an assassination. The president was grateful that the First Lady was never made aware that the world was crashing into ruin. “It would have broken her heart.”

As the world continued toward a catastrophic war, President Wilson buried himself in work and public appearances were scarce. Newspaper front pages were dominated by the war in Europe and there was a palpable hostility against imperial Germany, despite the president urging for moderation. A European land war did not appear to be a threat to the United States. Our oceans ensured our domestic security.

Occasional positive events punctuated the war clouds, which were growing darker. On Jan. 15, 1915, Wilson hosted a ceremony to inaugurate the first transcontinental telephone call from New York to San Francisco. Ten days later, Germany ominously announced the beginning of submarine warfare around the British Isles. Wilson rushed to mediate (another hopeless gesture), followed by a formal warning reminding Germany of the rights of neutrality for American ships. Sensing a deeper involvement, Secretary of State William Jennings Bryan protested the statement as Wilson remained steadfast.

Sixteen months after Ellen’s death, Wilson remarried and during this interlude the president continued to guide America over the hazardous shoals of neutrality. It was obvious that American involvement could tip the scales of war to either side, but the choice was to avoid war and treat it as rivalry between degenerate political systems. After the Germans sank the RMS Lusitania, the loss of life offended the sense of American justice and extensive war propaganda inflamed it further. The distant war seemed ever so closer.

In the fall of 1916, Wilson produced a message to the warring nations of Europe to lay down their arms, accept American mediation and work together to ensure peace and justice throughout the world. He considered it a masterpiece. “There are some sentences,” he wrote in his diary, “that will live as long as human history.” (Uh, maybe not).

When the United States entered the war, American armies propped up France and England when they were on the brink of collapse. The entire European financial system was crumbling sans U.S. credit.

When Wilson traveled to Paris to pursue his lofty goal of creating a just peace, America’s world prestige and power was at an all-time high. His idealistic 14-point plan was lauded around the world – promising democracy and self-determination for all. Wilson was arguably the most famous man alive. Had he merely presented his plan for a peace framework, his position would have been impregnable. He could have departed and ruled from the safety of the White House. Instead, he stayed and got ensnared by his sharp-elbowed allies, who proceeded to exploit his proximity and inculcate their tribal animosities. Most disastrous was his stubborn inability to compromise.

The ensuing meetings were little short of a disaster and he managed to alienate both his allies and the Germans. Upon his return, he was unable to get even his colleagues to support his plan for a League of Nations; he had a stroke and was unable to govern. It is still a mystery how little was accomplished and how much carnage was suffered. Worse was the planting of seeds guaranteeing a short reprieve followed by a resumption of hostilities.

But then, the First World War was a real mystery … its origins baffling, as were the events that followed. How is it possible for a prosperous continent – a symbol of wealth, global power, at the peak of intellectual and cultural achievement – opt to mobilize for total war, and in the process commit their future to pointless slaughter?

If reincarnated, their first question would likely be, What’s changed?

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

What would you do if you saw your obituary?

Francis H.C. Crick’s Nobel Prize Medal and Nobel Diploma, awarded in 1962 for his work related to DNA molecules, sold for $2.27 million at an April 2013 Heritage auction.

By Jim O’Neal

In 1888, a French newspaper published Alfred Nobel’s obituary with the following title: “Le marchand de la mort est mort” or “The merchant of death is dead.”

In reality, it was actually his brother Ludvig who had died, but Alfred was appalled that this kind of sendoff could tarnish his own professional legacy. One presumes that the only error was the mix-up in names since the sobriquet seemed apt given Alfred’s contributions to the effectiveness of substances that resulted in death.

In a complicated maneuver, the inventor of dynamite attempted to rectify future obits by posthumously donating the majority of his estate (94 percent) to the establishment of the Nobel Prizes, designed to expunge his reputation for all the deaths resulting from his explosive product. It was only partially successful since he was accused of treason against France for selling Ballistite (a smokeless propellant composed of two explosives) to Italy. The French forced him to leave Paris and he moved to Sanremo, Italy, where he died in 1896. There were five Nobel categories with an emphasis on “peace” … for obvious reasons.

A native of Stockholm, Nobel made a fortune when he invented dynamite in 1867 as a more reliable alternative to nitroglycerin. As a chemist and engineer, he basically revolutionized the field of explosives. Some accounts give him credit for 355 inventions. In 1895, a year before his death, he signed the final version of his will, which established the organization that would bear his name and “present prizes to those who, during the preceding year, shall have conferred the greatest benefit to mankind.”

Nobel’s family contested the will and the first prizes were not handed out until 1901. Among the first winners were German physicist Wilhelm Conrad Röntgen, who discovered X-rays, and German microbiologist Emil Adolf von Behring, who developed a treatment for diphtheria. The Nobel Prizes were soon recognized as the most prestigious in the world. Except for war-related interruptions, prizes have been awarded virtually every year. The category of economics was added in 1969.

The first American to receive a Nobel was President Theodore Roosevelt, who garnered the prize in 1906 after he helped mediate an end to the Russian-Japanese war. The German-born American scientist Albert Michelson claimed the physics prize the next year. However, the peace and literature prizes would become the most familiar to Americans and are some of the most controversial. Critics voiced concerns over Roosevelt, Woodrow Wilson (1919), George Marshall (1953) and Secretary of State Henry Kissinger (1973). More recently, winners have included Al Gore (2007) for making an Oscar-winning documentary on climate change, and Barack Obama (2009) “for his extraordinary efforts to strengthen international diplomacy and cooperation between peoples.” (for more, see Obama’s Wars by Bob Woodward).

William Faulkner, Ernest Hemingway, John Steinbeck and Toni Morrison generally have escaped criticism, as have multiple winners like Marie Curie (the first woman in 1911, and in two separate categories), and Linus Pauling, among others. The Red Cross has snagged three. From a personal standpoint, the most obvious non-winner is Mahatma Gandhi, or as someone quipped, “Gandhi can do without a Nobel Prize, but can the Nobel Committee do without Gandhi?”

I think not.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

Telegram Pushed War-Weary America into World War I

A British recruiting poster issued in the wake of the sinking of the ocean liner Lusitania by a German U-boat in 1915 was offered in a December 2016 auction.

By Jim O’Neal

World War I officially began in Europe on July 28, 1914, but the strong isolationist sentiment in the United States prevented our involvement for nearly three years. The U.S. economy was booming and the tragic events in Europe were broadly viewed as a “foreign affair,” 3,000 miles across the Atlantic Ocean and something to be avoided. Further, it had only been 51 years since our Civil War had ended, with General Robert E. Lee surrendering to Ulysses S. Grant at Appomattox. The United States had not fully recovered from a military readiness standpoint and another war would be hard to sustain. The rebuilding of the South simply added to the problem.

Then there were the American bankers, who would make massive loans to Great Britain and France that would produce a nice, steady stream of profits. They were more than content to stay on the sidelines as long as their capital seemed secure. Show me a war and I will bet there are always groups profiting from making the bullets and bombs that create jobs. Other industries like steel or food production generally end up on the positive side of the export equation. Twenty-five years later, gearing up for World War II would help the country break the grip of the Great Depression. (Our military budget is currently over $700 billion … and growing.)

Another important factor were the immigrants in the United States, whose support was dependent on their country of origin. Most had left behind family and friends who would end up in harm’s way if America escalated the war. Naturally, there were also the permanent peaceniks like the Quakers and other religious groups who were simply pacifists by virtue of their beliefs. Two million socialists could be lumped into this group, as well as numerous women’s organizations.

The 8 million German-Americans had little loyalty to Germany, and were surprisingly neutral in addition to being strongly against any war, especially if it involved Germany. Their primary concern if the United States entered the war revolved around the reprisals against them as questions about their allegiance to America were already at a simmering level. This apprehension had been growing since the sinking of the British passenger ship Lusitania and German U-boats sank six American merchant ships, including the Housatonic – all without any warning.

On Nov. 7, 1916, President Woodrow Wilson was re-elected on an anti-war platform and a campaign slogan of “He kept us out of war” (note the past tense). He had defeated Supreme Court Justice Charles Evans Hughes Sr. by dominating the Southern vote and in the run-up to the election knew it would be a competitive battle. With a war raging in Europe, Wilson was concerned that if he lost, he would be a lame-duck president for four long months. He devised a clever plan that involved making Hughes the Secretary of State and then he and Vice President Thomas R. Marshall would immediately resign and Hughes would become president, as the rules of succession applied at that time.

Wilson was the first sitting Democratic president to win re-election since Andrew Jackson in 1832. Six months later, we would be in World War I due to a quirk of fate or a German blunder: the Zimmermann Telegram.

In January 1917, a coded message was sent from German Foreign Secretary Arthur Zimmermann to Germany’s Ambassador to Mexico that was to be relayed to Mexican President Venustiano Carranza. “We intend to begin on the first of February unrestricted submarine warfare. We shall endeavor to keep the United States neutral … If not succeeding, we make Mexico a proposal on the following basis; make war together, make peace together, generous financial support … Mexico is to re-conquer the lost territory in Texas, New Mexico and Arizona. The settlement detail is left to you.”

On Feb. 1, 1917, Germany began unrestricted U-boat warfare in the Atlantic. U.S. ships came under attack and the USA broke off diplomatic relations with Germany.

March 1, President Wilson authorized the State Department publication of the Zimmermann Telegram in the press and, as intended, it inflamed American public opinion against Germany.

April 2: Wilson addressed a special session of Congress to declare war.

April 4: Senate approved 82-6 (the House concurred 373-50).

April 6: Wilson signed a formal declaration of war on Germany.

And so war came again to America despite the reluctance of many people.

BTW: On April 14, after the formal declaration of war, President Carranza formally declined the German proposal. It is interesting to speculate on the outcome if the decision had been in the affirmative. I suspect we might have ended up with a few more stars on the flag.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

McKinley Skillfully Assumed More Presidential Power

This William McKinley political poster, dated 1900, sold for $6,875 at a May 2015 Heritage auction.

By Jim O’Neal

William McKinley was 54 years old at the time of his first inauguration in 1897. The Republicans had selected him as their nominee at the St. Louis convention on the first ballot on June 16, 1896. He had spent several years as an effective congressional representative and more recently the 39th governor of Ohio. Importantly, he had the backing of a shrewd manager, Mark Hanna, and the promise of what turned out to be the largest campaign fund in history – $3.5 million – largely by describing the campaign as a crusade of the working man versus the rich, who had impoverished the poor by limiting the money supply.

In the 1896 election, he defeated a remarkable 36-year-old orator, William Jennings Bryan, perhaps the most talented public speaker who ever ran for any office. McKinley wisely decided he could not compete against Bryan in a national campaign filled with political speeches. He adopted a novel “front porch” campaign that resulted in trainloads of voters arriving at his home in Canton, Ohio.

Bryan would lose again to McKinley in 1900, ducked Teddy Roosevelt in 1904, and then lose a third time in 1908 against William Howard Taft. The three-time Democratic nominee did serve two years as secretary of state for Woodrow Wilson (1913-15) and then died five days after the end of the Scopes Monkey Trial in 1925.

William and Ida McKinley followed Grover and Frances Cleveland into the White House after Cleveland’s non-consecutive terms as the 22nd and 24th president. Cleveland’s second term began with a disaster – the Panic of 1893 – when stock prices declined, 500 banks closed, 15,000 businesses failed and unemployment skyrocketed. This significant depression lasted all four years of his term in office and Cleveland, a Democrat, got most of the blame.

His excuse was the 1890 Sherman Silver Purchase Act, which required the Treasury to buy any silver offered using notes backed by silver or gold. An enormous over-production of silver by Western mines forced the Treasury to borrow $65 million in gold from J.P. Morgan and the Rothschild family in England. Since Cleveland had been unable to turn the economy around, it virtually ruined the Democratic Party and created the era of Republican domination from 1861 to 1933, with only Woodrow Wilson winning in 1912 when squabbling between Roosevelt and Taft split the vote three ways.

It’s common knowledge that McKinley was assassinated in 1901 after winning re-election in 1900, but there’s little attention paid to the time he spent in office beginning in 1897. 1898 got off to a wobbly start when his mother died, leading to a full 30 days of mourning that canceled an important diplomatic New Year’s celebration. Tensions between the United States and Spain over Cuba had electrified the diplomatic community and it was hoped that a White House reception would have provided a convenient venue to discuss strategic options.

Spain had mistreated Cuba since Columbus discovered it in 1492 and in 1895, it suspended the constitutional rights of the Cuban people following numerous internal revolutions. Once again, the countryside raged with bloody guerilla warfare; 200,000 Spanish troops were busy suppressing the insurgents and cruelly governing the peasant population. American newspapers horrified the public with details that offended their sense of justice and prompted calls for U.S. intervention. Talk of war with Spain was in the air again.

On Feb. 9, two days before a reception to honor the U.S. Army and Navy, the New York Journal published a front-page article revealing the details of a Spanish diplomat denouncing McKinley as a weakling, “a mere bidder for the admiration of the crowd.” The same day, the Spanish minister in Washington retrieved his passport from the State Department and boarded a train to Canada.

A rapid series of events led to war with Spain, including $50 million that Congress placed at the disposal of the president to be used for defense of the country, with no conditions attached. McKinley was wary of war due to his experience in the Civil War, but he carefully discussed the issue with his Cabinet and key senators to ensure concurrence. This was the first significant step to war and ultimately the transformation of presidential power. On April 25, Congress formally declared war on Spain and the actual landing of forces took place on June 6, when 100 Marines went ashore at Guantanamo Bay.

McKinley’s skillful assumption of authority during the Spanish-American War subtly changed the presidency, as Professor Woodrow Wilson of Princeton University wrote: “The president of the United States is now … at the front of affairs as no president since Lincoln has been since the start of the 19th century.” Those who followed McKinley into the White House would develop and expand these new powers of the presidency … starting with his vice president and successor Theodore Roosevelt, who had eagerly participated in the war with Spain with his “Rough Riders at San Juan Hill.”

We see their fingerprints throughout the 20th century and even today as the concept of formal declarations of war has become murky. Urgency has gradually eroded the power enumerated to Congress and there is almost always “no time to wait for an impotent Congress to resolve their partisan differences.”

The Founding Fathers would be surprised at how far the pendulum has swung.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

Tremendous Challenges Awaited the Plainspoken Truman

Fewer than 10 examples of this Harry Truman “60 Million People Working” political pin are known to exist. This pin sold for $19,717 at an August 2008 Heritage auction.

By Jim O’Neal

When Franklin Roosevelt died on April 12, 1945, Harry Truman became the seventh vice president to move into the Oval Office after the death of a president. Truman had been born during the White House years of Chester Arthur, who had followed James Garfield after his assassination (1881). And in Truman’s lifetime, Teddy Roosevelt and Calvin Coolidge had ascended to the presidency after the deaths of William McKinley (1901) and Warren Harding (1923). However, none of these men had been faced with the challenges awaiting the plainspoken Truman.

FDR had been a towering figure for 12 years, first leading the country out of the Great Depression and then deftly steering the United States into World War II after being elected a record four times. Unfortunately, Truman had not been involved in several important decisions, and was totally unaware of several strategic secrets (e.g. the development of the atom bomb) or even side agreements made with others, notably Winston Churchill. He was not prepared to be president.

Even the presidents who preceded FDR tended to exaggerate the gap in Truman’s foreign-relations experience. Woodrow Wilson was a brilliant academic and Herbert Hoover was a world-famous engineer. There were enormously important decisions to be made that would shape the world for the next half century. Even Truman had his sincere doubts about being able to follow FDR, despite the president’s rapidly failing health.

The significance of these decisions has gradually faded, but for Truman, they were foisted upon him in rapid order: April 12, FDR’s death; April 28, Benito Mussolini killed by partisan Italians; two days later Adolf Hitler committed suicide; and on April 29, German military forces surrendered. The news from the Pacific was equally dramatic as troop landings on the critical island of Okinawa had apparently been unopposed by the Japanese. It was clearly the apex of optimism regarding the prospects for an unconditional surrender by Japan and the welcomed return of world peace.

In fact, it was a miracle that turned out to be a mirage.

After victory in Europe (V-E Day), Truman was faced with an immediate challenge regarding the 3 million troops in Europe. FDR and Churchill did not trust Joseph Stalin and were wary of what the Russians would do if we started withdrawing our troops. Churchill proved to be right about Russian motives, as they secretly intended to continue to permanently occupy the whole of Eastern Europe and expand into adjacent territories at will.

Then the U.S. government issued a report stating that the domestic economy could make a smooth transition to pre-war normalcy once the voracious demands from the military war-machine abated. Naturally, the war-weary public strongly supported “bringing the boys home,” but Truman knew that Japan would have to be forced to quit before any shifts in troops or production could start.

There was also a complex scheme under way to redeploy the troops from Europe to the Pacific if the Japanese decided to fight on to defend their sacred homeland. It was a task that George Marshall would call “the greatest administrative and logistical problem in the history of the world.”

Truman pondered in a diary entry: “I have to decide the Japanese strategy – shall we invade proper or shall we bomb and blockade? That is my hardest decision to date.” (No mention was made of “the other option.”)

The battle on Okinawa answered the question. Hundreds of Japanese suicide planes had a devastating effect. Even after 10 days of heavy sea and air bombardment on the island; 30 U.S ships sunk, 300 more damaged; 12,000 Americans killed; 36,000 wounded. It was now obvious that Japan would defend every single island, regardless of their losses. Surrender would not occur and America’s losses would be extreme.

So President Truman made a historic decision that is still being debated today: Drop the atomic bomb on Japan and assume that the effect would be so dramatic that the Japanese would immediately surrender. On Aug. 6, 1945, “Little Boy” was dropped on Hiroshima with devastating effects. Surprisingly, the Japanese maintained their silence, perhaps not even considering that there could be a second bomb. That second bomb – a plutonium variety nicknamed “Fat Man” – was then dropped two days ahead of schedule on Aug. 9 on the seaport city of Nagasaki.

No meeting had been held and there was no second order given (other than by Enola Gay pilot Paul Tibbets). The directive that had ordered the first bomb simply said in paragraph two that “additional bombs will be delivered AS MADE READY.” However, two is all that was needed. Imperial Japan surrendered on Aug. 15, thus ending one of history’s greatest wars.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

How Far Will We Go In Amending American History?

A collection of items related to the dedication of the Washington Monument went to auction in May 2011.

By Jim O’Neal

Four years ago, George Clooney, Matt Damon and Bill Murray starred in a movie titled The Monuments Men, about a group of almost 400 specialists who were commissioned to try and retrieve monuments, manuscripts and artwork that had been looted in World War II.

The Germans were especially infamous for this and literally shipped long strings of railroad cars from all over Europe to German generals in Berlin. While they occupied Paris, they almost stripped the city of its fabled art collections by the world’s greatest artists. Small stashes of hidden art hoards are still being discovered yet today.

In the United States, another generation of anti-slavery groups are doing the exact opposite: lobbying to have statues and monuments removed, destroyed or relocated to obscure museums to gather dust out of the public eyes. Civil War flags and memorabilia on display were among the first to disappear, followed by Southern generals and others associated with the war. Now, streets and schools are being renamed. Slavery has understandably been the reason for the zeal to erase the past, but it sometimes appears the effort is slowly moving up the food chain.

More prominent names like President Woodrow Wilson have been targeted and for several years Princeton University has been protested because of the way it still honors Wilson, asserting he was a Virginia racist. Last year, Yale removed John C. Calhoun’s name from one of its residential colleges because he was one of the more vocal advocates of slavery, opening the path to the Civil War by supporting states’ rights to decide the slavery issue in South Carolina (which is an unquestionable fact). Dallas finally got around to removing some prominent Robert E. Lee statues, although one of the forklifts broke in the process.

Personally, I don’t object to any of this, especially if it helps to reunite America. So many different things seem to end up dividing us even further and this only weakens the United States (“United we stand, divided we fall”).

However, I hope to still be around if (when?) we erase Thomas Jefferson from the Declaration of Independence and are only left with George Washington and his extensive slavery practices (John Adams did not own slaves and Massachusetts was probably the first state to outlaw it).

It would seem to be relatively easy to change Mount Vernon or re-Washington, D.C., as the nation’s capital. But the Washington Monument may be an engineering nightmare. The Continental Congress proposed a monument to the Father of Our Country in 1783, even before the treaty conferring American independence was received. It was to honor his role as commander-in-chief during the Revolutionary War. But when Washington became president, he canceled it since he didn’t believe public money should be used for such honors. (If only that ethos was still around.)

But the idea for a monument resurfaced on the centennial of Washington’s birthday in 1832 (Washington died in 1799). A private group, the Washington National Monument Society – headed by Chief Justice John Marshall – was formed to solicit contributions. However, they were not sophisticated fundraisers since they limited gifts to $1 per person a year. (These were obviously very different times.) This restriction was exacerbated by the economic depression that gripped the country in 1832. This resulted in the cornerstone being delayed until July 4, 1848. An obscure congressman by the name of Abraham Lincoln was in the cheering crowd.

Even by the start of the Civil War 13 years later, the unsightly stump was still only 170 feet high, a far cry from the 600 feet originality projected. Mark Twain joined in the chorus of critics: “It has the aspect of a chimney with the top broken off … It is an eyesore to the people. It ought to be either pulled down or built up and finished,” Finally, President Ulysses S. Grant got Congress to appropriate the money and it was started again and ultimately opened in 1888. At the time, it was 555 feet tall and the tallest building in the world … a record that was eclipsed the following year when the Eiffel Tower was completed.

For me, it’s an impressive structure, with its sleek marble silhouette. I’m an admirer of the simplicity of plain, unadorned obelisks, since there are so few of them (only two in Maryland that I’m aware of). I realize others consider it on a par with a stalk of asparagus, but I’m proud to think of George Washington every time I see it.

Even so, if someday someone thinks it should be dismantled as the last symbol of a different period, they will be disappointed when they learn of all the other cities, highways, lakes, mountains and even a state that remain to go. Perhaps we can find a better use for all of that passion, energy and commitment and start rebuilding a crumbling infrastructure so in need of repairs. One can only hope.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

President Lincoln Understood Technology and Adapted

This photograph of Abraham Lincoln was among 348 Civil War albumen images in a collection that sold for $83,650 at a December 2010 Heritage auction.

By Jim O’Neal

Presidents have always been challenged to communicate their policies and priorities to the public. As the political party system evolved, newspapers became more partisan depending on their level of editorial bias – usually due to strong-willed owners/editors – forcing administrations to devise creative ways to deliver unfiltered messages.

In the 20th century, President Wilson established the first presidential press conference in March 1913. All of his predecessors have continued using this innovation with only minor variants. FDR used “Fireside Chats” to help ease public concerns during the Great Depression, using bromides like, “The only thing we have to fear is fear itself” or explaining how the banking system works to restore confidence in the financial system.

President Eisenhower preferred off-the-record sessions with reporters and heavily edited film clips.

Then by 1960, with 87 percent of households having televisions, people could tune in twice a month and see the young, telegenic JFK – live and uncut – deliver his aggressive agenda for America. Up until then, press conferences were strictly off the record to provide the opportunity to correct any gaffes or poorly phrased answers to difficult questions. President Truman once told reporters “the greatest asset the Kremlin has is Senator [Joe] McCarthy” … but the quote was reworded before being released!

President Trump has adopted modern technology to bypass the media and communicate directly to anyone interested (which includes his base and the frustrated media). Daily WH briefings have become increasingly adversarial as many in the media are in various stages of open warfare, especially The New York Times and CNN. The 24/7 news cycle allows viewers to choose media that are consistent with their personal opinions and the result is a giant echo-sphere.

In the 19th century, President Lincoln was often confronted with extreme press hostility, especially by the three large newspapers in NYC, which attacked him personally and for his failing Civil War policies, particularly after the Civil War Draft Riots. Lincoln retaliated with dramatic letters in 1862-63 – ostensibly to New York Tribune editor Horace Greeley, but also strategically to all newspapers to reach a far wider audience. At the very least, he reduced editorial influence and in doing so revolutionized the art of presidential communications.

And then it was suddenly Nov. 19, 1863, at Gettysburg, Pa. What Lincoln said that day has been analyzed, memorized and explained … but never emulated. The only flaw was the prediction that “The world will little note, nor long remember, what we say here …”

The compactness and concision of the Gettysburg Address have something to do with the mystery of its memorability. It was 271 words. It had 10 sentences, the final one accounting for a third of the entire length; 205 words had a single syllable; 46 had two; 20 had three syllables or more. The pronoun “I” was never uttered. Lincoln had admired and seen at once the future of the telegraph, which required one to get to the point, with clarity. The telegraphic quality can be clearly heard in the speech – “We cannot dedicate, we cannot consecrate, we cannot hallow this ground.” Rhythm, compression, precision … all were emphasized.

Perhaps the most overshadowed speech in history was the one featured as the main event that day: Edward Everett’s oration. He was a Harvard man (later its president), a professor of Greek, governor of Massachusetts, and ambassador to England. Everett’s two-hour speech (13,607 words) was well received. Lincoln congratulated him.

Afterward, in a note to Lincoln, Everett wrote: “I should be glad to flatter myself that I came as near to the central idea of the occasion, in two hours, as you did in two minutes.” Lincoln’s grateful reply concluded with “I am pleased to know that in your judgment, the little I did say was not a failure.”

Not bad for a man traveling with the fever of a smallpox infection! 

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

Taxing the Rich Never Seems to Quite Cure Society’s Ills

This 1920 President Wilson gold coin, struck to commemorate the July 16, 1920, opening of the Manila Mint, sold for $69,000 at an April 2008 Heritage auction.

By Jim O’Neal

 

In 1913, after nearly 16 years in the political wilderness, Democrats eagerly seized control of Congress, with Thomas Woodrow Wilson as their leader. They were more than jubilant to once again have a Southern president, but to their disappointment, the president ordered that celebrations be kept to a minimum. He proceeded to deliver a brief inaugural address, canceled the inaugural ball, and stoically suffered the inaugural parade.

 

By promising “to cleanse, to reconsider, to restore” after many years of perceived misrule, he was committed to an agenda that historian John Morton Blum called “the politics of morality.” This would shape his presidency from its brilliant launch to its disappointing crash-landing.

 

Under the 1912 campaign slogan of “New Freedom” lurked the greatest wave of social legislation Americans would ever experience. Wilson, ever the political scientist, likened it to the use of Hamiltonian strong-central government to achieve Jeffersonian ideals of egalitarianism. What Wilson envisioned was the creation of a new federally regulated banking system, lower tariffs on imports, aggressive new policies to curtail business collusion, and imposition of an income tax made possible by the new 16th Amendment to the Constitution. He firmly believed the federal government needed to slow corporate wealth and aggressively help ordinary men and women – the backbone of the American system – and he wasted no time in getting started.

 

The day after his inauguration, he personally convened a special session of Congress, the first presidential appearance in the Capitol since the days of Thomas Jefferson. Thus began a historic assault on the tariff system because “it was a general tax on the entire population for the benefit of private industry.” This was followed by the Federal Reserve Act, Federal Trade Commission Act, Clayton Antitrust Act, and the Federal Farm Loan Act.

 

The other highly contentious issue would be an income tax, missing since it was dropped in 1872 after the Civil War. However, it was now viewed as an absolute necessity to plug the loss of tariff revenue ($100 million), grow the federal government, and redistribute the wealth of Americans in a way that would be more fair and equitable (i.e., the “surplus” income of rich Americans over and above the amount necessary for “good living”).

 

This culminated in the Revenue Act of 1913, which imposed a graduated income tax (collected by employers) and a reduction in tariffs from 40 percent to 25 percent. President Wilson signed it into law on Oct. 3, 1913. The reformers were now ready to start building on their accomplishments and the newly established teamwork between Congress and the White House.

 

Then on June 28, 1914, a shot rang out in Sarajevo and an archduke was dead.

 

Few wars have transformed belligerent countries as extensively as World War I. It overturned social, economic and cultural order in Europe, Russia and beyond. It also transformed the American economic system, as the cost to the U.S. was $50 billion and the federal budget grew from $742 million in 1916 to $14 billion in 1918. Before WWI, more than 90 percent of federal revenues came from excise taxes and tariffs. Now, the income tax played a central role in revenues and would continue to increase in importance for the next 100-plus years. Today, over 80 percent of federal revenues come from income taxes and associated payroll taxes … and inequality has grown much worse.

 

For some reason, the “tax the rich” approach never seems to quite cure society’s ills.

 

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

Best Way to Revamp Income Tax Might Be a Do-Over

A 1917 World Series Program, featuring President Woodrow Wilson on the cover, sold for $4,800 at a May 2017 Heritage auction.

By Jim O’Neal

In 1912, after 16 years in the wilderness, Democrats seized control of Congress and the White House, with Woodrow Wilson as their leader. To their disappointment, the new president kept celebrations to a minimum. He delivered a brief inaugural address on March 4, 1913, canceled the inaugural ball, and reviewed the parade with stoic forbearance. This is not a day of triumph, he declared, but a day of dedication. And it was a day to muster the forces of humanity, not the forces of party.

Wilson went on to produce the greatest outpouring of social legislation Americans had ever experienced, during a brief period when the ruling class would use Hamiltonian means of a strong federal government to bring about Jeffersonian ideals of egalitarianism. His presidency would transform the American banking and currency system, create new industrial and farm policies, and expand the protection of America’s natural resources. But the first accomplishment was lowering tariffs and enacting an income tax – reforms aimed directly at middle-class pocketbooks.

Wilson and his associates sincerely believed that the federal government needed to serve as a counterweight to corporate wealth and an aggressive agent to help ordinary citizens. Wilson’s legacy is often cited as a fateful turning point when “do-gooders” harnessed the income tax to both raise revenues to grow government and to redistribute the wealth of Americans in a way they viewed as more fair. Yet at the outset, no one could foresee that war, not social justice, would start an inexorable rise in taxes that would thwart all the moral absolutism dreamed about.

Starting the day after his inauguration, Wilson called Congress into an extraordinary session for a historic assault on the tariff system by delivering his message personally in the first presidential appearance inside the Capitol since the days of President Jefferson. Although he recognized the challenge he faced due to conservative committee barons who dominated Congress, despite being Democrats, Wilson stood with his progressives and intended to use his executive power to the fullest. By September, the Senate actually passed a tariff bill that helped consumers … a historical first.

However, there was the small issue of how to plug the $100 million loss of revenue that was created. And so we now meet the federal income tax, which turned employers into tax collectors. New York’s The Sun summed up the opposition by arguing that income taxes were repugnant except in times of great national emergency and charged “it amounted to taxation of the few for the benefit of the many.” Advocates claimed it was merely a way to tap the “surplus” income of the rich – “over and above the amount necessary for good living.”

On May 8, 1913, the House approved the first income tax that would actually take effect since 1872, when Congress repealed Civil War-era taxes. But the Senate disagreed, with some senators opposing the “confiscation of property under the guise of taxation” and others saying “No honest man can make war upon great fortunes per se.” The war of words continued until a law was passed that affected fewer than 4 percent of Americans, with working-class people virtually excluded. A 1 percent rate on $20,000-$50,000 graduated up to 6 percent on $500,000 and above. There was also a 1 percent flat tax on corporations.

After two years, everyone seemed angry at Wilson for doing either too much or too little. Feeling besieged, he entertained a fantasy of putting on a beard and sneaking out of the White House prison, or putting a sign in front of his office: “Don’t shoot! He’s doing his best.” The reform agenda was mobilizing to act when…

In June, a shot rang out at Sarajevo.

World War I would eventually cost the United States $50 billion and the federal budget grew from $742 million in 1916 to nearly $14 billion in 1918. Excise taxes and tariffs had been providing 90 percent of federal revenue and this was limited. What to do?

Thus started the long story of the U.S. income tax, which at one point grew to 90 percent and has become so complex not even the IRS knows with certainty what lurks on all 50,000 pages of highly technical jargon (or even if 50,000 pages is accurate!). It grows each day … as does the debt that is back in the news.

My recommendation to President Trump is to simply start over, since every effort to reform only adds more pages and complexity. Take a blank piece of paper and write down “Need 18 to 20 percent of GDP to run federal government. Question: What is the best way to get this money and do the least damage in the process?” Answer: Find three smart people to figure it out, then just do it … fast.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].