For 40 years, Horace Greeley was the busiest, boldest editor in America

This Horace Greeley 1872 campaign banner with albumen photo and gold-leaf trim sold for $40,000 at a December 2016 Heritage auction.

By Jim O’Neal

“Go West, young man, go west and grow up with the country.”

This widely known quote is directly associated with the concept of Manifest Destiny, as Americans inexorably expanded from being huddled along the Atlantic Ocean, across a vast continent, to the shores of the magnificent Pacific Ocean. What is less agreed is the source of this exuberant exhortation. A vast majority attribute it to a man who could easily be crowned the Nation’s Newsman: Horace Greeley. However, there is no definitive evidence in any of his prolific writing or plethora of speeches.

By 1831, a young (age 20) Horace Greeley arrived in New York, devoid of most things, especially money, except for a burning desire to exploit his skills as a journeyman printer. The following year, his reputation was rapidly expanding, having set up a press to publish his modest first newspaper. At 23, he had a literary weekly and a relationship with the great James Gordon Bennett, founder of the New York Herald. The future beckoned the aspiring writer-orator to bring his encyclopedic skills to the masses in new and exciting ways.

Inevitably, using borrowed money, he started the New-York Tribune, publishing the first issue on April 10, 1841. Perhaps by coincidence or divine intervention, this was the same day New York City hosted a parade in honor of recently deceased President William Henry Harrison (“Tippecanoe and Tyler Too”), who had died on April 4. Harrison, the ninth president, had only served from March 4, the shortest tenure of any U.S. president.

The 68-year-old William Henry Harrison was the oldest president to be inaugurated until Ronald Reagan was elected in 1980 at age 69 (both were young compared to the current president and president-elect). In this situation, Harrison had given a lengthy two-hour inaugural address (8,445 words – even after Daniel Webster had edited out almost half), opted not to wear a coat to demonstrate his strength, caught pneumonia and died four weeks later. His wife Anna was at home also sick and, in a first, Congress awarded her a pension – a one-time payment of $25,000 equal to the president’s salary. Their grandson – Benjamin Harrison – would become the 23rd president in 1889.

The new Greeley newspaper was a mass-circulation publication with a distinctive tone reflecting Greeley’s personal emphasis on civic rectitude and moral persuasion. Despite the challenging competition of 47 other newspapers – 11 of them dailies – the Tribune was a spectacular success. Greeley quickly became the most influential newspaperman of his time. From his pen flowed a torrent of articles, essays and books. From his mouth an almost equal amount. In the process, he revolutionized the conception of newspapers in form and content, literally creating modern journalism.

Then with the advent of steam-powered printing presses and a precipitous drop in prices from 6 cents to a penny, more people were clamoring for more news. The common man, ever eager for more information in any category, began to read about the financial markets and almost everything about everyone.

Greeley was intensely interested in Western emigration and encouraged others to take advantage of the opportunities he envisioned. “I hold that tens of thousands, who are now barely holding on at the East, might thus place themselves on the high road to competence and ultimate independence at the West.” Curiously, he made only one trip west, going to Colorado in 1859 during the Pike’s Peak Gold Rush, joining an estimated 100,000 gold-seekers in one of the greatest rushes in the history of North America. The participants, logically dubbed the “Fifty-Niners,” found enough gold and silver to compel Congress to authorize a Mint in 1862. The new Denver mint was opened in 1906.

Greeley developed a large group of followers who found in his raw eloquence and political fervor a refreshing perspective that fueled their appetite for more. For 40 years, Greeley was the busiest and boldest editor in America. Both men and women were attracted to his fiery perspective and guidance in all the great issues of the time. He spared no one, suffered no favorites and seemed to never let the nation or himself rest.

After becoming the first president of the New York Printers’ Union, he led the fight for distribution of public land to the needy and poor. He was a fierce advocate for government rescues during times of social issues, a new role for officeholders and the sovereign state as well. Others have remarked on the similarities between the 1837 depression and FDR’s New Deal response a century in the future. Still others consider him a trust buster, but 60 years before Teddy Roosevelt and his Big Stick threats.

Perhaps less skilled in the art of personal introspective, Greeley viewed himself as an “indispensable figure in achieving national consensus.” His lofty goal was nothing less than the eradication of political differences and a complete embrace of Whig principles and sensibilities. (We are still waiting for his version of transcendental harmony.) Alas, his yearning for consensus blunted his understanding of political events. He was surprisingly slow to grasp the moral dimension of slavery until the 1850s when violence erupted (i.e. Bleeding Kansas).

He abandoned his dream of consensus in favor of the North’s overwhelming strength to simply impose its will, saying “Let the erring states go in peace.” He then turned to badgering President Lincoln to negotiate a peace to stop the bloodshed – basically preserving slavery. Lincoln’s letter to the editor on Aug. 22, 1862, says it all: “If I could save the Union without freeing any slave, I would do it; and if I could save it by freeing all the slaves I would do it; and if I could save it by freeing some and leaving others alone, I would also do that.” The subtle wisdom not to expand the war into any of the border states is a point often overlooked.

In 1872, the famously eccentric editor from New York ran for president against Ulysses S. Grant, lost badly, and then died before the electoral votes were counted. Lincoln had likened Greeley to an “old shoe — good for nothing now, whatever he has been,” and Greeley himself perceived his failure. “I stand naked before my God, the most utterly, hopelessly wretched and undone of all who ever lived.”

Personally, I think not. (Seek thee proof … simply look around us today.)

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

Story of America a tale worth telling to those who want to radically change it

A book from the personal library of George Washington, signed and bearing his bookplate, sold for $101,575 at an April 2012 Heritage auction.

By Jim O’Neal

I have never been to Mount Vernon, but if you want to pay your respects to George Washington, that’s the place to go. On the other hand, if you want to see Washington’s Tomb – and many thousands do each year – it is two stories below the Rotunda of the U.S. Capitol Building in Washington, D.C. A man named William Thornton (a British-American architect) designed the Capitol with a place for George and Martha to be interred, along with an appropriate statue for our first president.

However, Washington directed in his will that his body should be placed in a simple tomb at Mount Vernon and, as usual, he got his way. He also stipulated that his slaves were to be set free (one may have escaped earlier). Martha had brought 84 slaves into their marriage from a previous marriage and upon her death they and their dependents reverted back to her first husband’s estate.

Congress would later disagree and pass several resolutions to have him interred in the capital. Martha finally agreed. But, it took too many years to finish the Capitol Crypt and the new owners of Mount Vernon refused to let Washington’s remains be disturbed. This tug-of-war went on for several years, primarily between the Northern politicians and Southern legislators who definitely demanded the South due to his southern heritage. With George Washington, it is easy to forget that the “Father of our Country” was only 43 years old when he took over the American forces in the Revolutionary War … matching JFK’s age as the youngest man ever elected president. Teddy Roosevelt was 42 when he assumed the presidency, but that was only after President McKinley was assassinated in 1901.

From another perspective, the highly respected Ben Franklin was 26 years old when Washington was born, literally another generation. Even Washington’s death on Dec. 14, 1799, was not primarily related to old age since he was only 67. The story is he had been riding horseback for several hours at Mount Vernon in the rain and sleet, went home to join dinner guests … did not change the wet clothes … and woke up at 2 a.m. with a sore throat and trouble breathing. Three doctors were called since pneumonia was suspected.

George was a staunch believer in the therapeutic benefits of bloodletting (as were most doctors for 2,000 years) and some versions assert that some blood was drained before doctors arrived and they ended up taking about 40 percent of his blood over the next 10-12 hours until he grew weak and died. The current speculation is that the cause was epiglottitis – an infection of the cartilage covering the windpipe that swells and blocks the flow of air into the lungs. One thing is certain: Bloodletting was directly involved in the cause of death, irrespective of the specific set of circumstances that contributed to his death.

To fully appreciate Washington, it helps to go back to the period before the Constitution and the eight years of his presidency.

By 1787, it was clear that the Articles of Confederation would benefit from updating. Each state governed themselves with elected representatives and these same representatives had to elect a national government that was weak without an independent executive and a Congress without taxing power. Any amendments required all 13 states to agree and even important legislation required approval of nine states. So a weak minority could easily thwart the will of the many. George Washington wryly observed, “We are left with a shadow without substance.”

So began the push to create a stronger national government.

The story of the Declaration of Independence from Great Britain – a seven-year war against the most powerful country in the world, under-manned, out-gunned farmers with pitchforks and rocks, the formation of the Articles of Confederation to bring together a disparate group of migrants, scrapping it all to form a Constitutional Congress, with the world’s first Constitution – is a tale worth telling to those who want to radically change it.

It’s an American story!

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

John and Jessie Frémont were among our first ‘power couples’

An 1856 presidential jugate ribbon shows John and Jessie Frémont, who is often recognized as the first wife of a presidential candidate to catch the public’s imagination.

By Jim O’Neal

An old adage claims that “behind every great man stands a great woman.” There are several variations of this theme and the feminist movement of the 1970s offered a clever alternative: “Alongside every great man is a great woman.”

In political terms, President Franklin Delano Roosevelt and wife Eleanor Roosevelt (her actual maiden name) probably epitomize this concept … he with his New Deal and historic four terms as president and she with her four terms as First Lady, first delegate to the United Nations, a monthly magazine column, a weekly radio host and a civic activist. Or as Harry Truman dubbed her, “First Lady of the World.”

Pierre and Marie Curie represent another pair of great side-by-side couples, although in this case, the “great woman” probably eclipsed her husband’s accomplishments. Born in 1867, Marie Curie was the first woman to win a Nobel Prize in 1903 (which she shared with Pierre and a colleague). Then she became the first person – man or woman – to win this prestigious award twice, the second time in 1911 for her personal work in chemistry. She died on July 4, 1934, from aplastic anemia, almost certainly due to her habit of carrying test tubes of radium in her lab coat pockets. Pierre was killed when he was struck by a carriage crossing a street … probably deep in thought. It is likely he would have eventually died as Marie did since he shared her lab-exposure habits. Ironically, both are credited with the first use of the term “radioactive.”

Another category for your consideration is “Invisible Women.” Two who easily qualify are Katherine Johnson and Dorothy Vaughan, generally unknown outside a small group of space pioneers. President Obama awarded Johnson the Presidential Medal of Freedom and NASA dedicated an entire building in her honor. Vaughan was the first African-American supervisor at the National Advisory Committee for Aeronautics (NACA).

They were portrayed as unsung heroes in the 2016 movie Hidden Figures, which snagged three Oscar nominations, including Best Picture. It was the little-known story of a team of female African-American mathematicians (“human computers”) who played a vital role at NASA during the early years of the space program. Their contributions or even existence easily qualify them as prime “Invisible Women,” at least to the American public.

Another perfect example is Jessie Ann Benton Frémont, the wife of John C. Frémont. She was the daughter of prominent Missouri politician Thomas Hart Benton (1782-1858), who became a state senator when the Compromise of 1820 allowed Missouri (slave) and Maine (free) to enter the Union. He would go on to become the first U.S. senator to serve five terms. Benton had been a slave owner who later recognized the injustice of the cruel practice, putting him against his party and popular opinion in his state.

John F. Kennedy included Benton in his Pulitzer Prize-winning book Profiles in Courage as an example of a senator who lost his office over a matter of principle. Future President Teddy Roosevelt wrote a full biography of Benton focusing on his support for westward expansion. Historians credit Benton with sparking TRs interest in Manifest Destiny.

Benton’s daughter was a talented young lady who was fluent in French and Spanish and fascinated with her father’s political and western expansion activities. However, gender played a role at the time and stifled her ambitions. She eventually became involved with a youthful John C. Frémont, whose expeditions into the uncharted west would earn him the nickname “the Pathfinder.” Frémont’s activities attracted the attention of Senator Benton and, almost inevitably, of Jessie.

When they met in 1840, Jessie was a mere 16 years old – 11 years younger than John. They ended up eloping since John’s pedigree was too thin for the Benton family. It proved to be a perfect match, with Jessie creating the narrative and public relations to hype her new husband’s exploits. One of the leading explorers of Western North America, Frémont was not well known when he commanded the first of his exploits, but within a short time he became one of the most famous wilderness explorers. He was known as a gallant Army officer, highly publicized author and semi-conquistador. His timing was exquisite and Americans started naming mountains and towns in his honor before his 40th birthday.

One particular trek in 1842 included Kit Carson; they crossed the Continental Divide at a new gap in the Rockies near Wyoming. Jessie’s detailed rendition of the excursion became a sensational publication that was used as a quasi-travel guide for thousands of pioneers eager to go west! However, it was an 1845 expedition that changed the Frémonts’ life. Supposedly organized to chart a faster route to Oregon, it was really a trip to survey California should President Polk negotiate the land away from Mexico. When this occurred, they headed to San Francisco. When John spotted the bay, he gave the strait its name: the Golden Gate.

John C. Frémont would become a senator when California was admitted to the Union and in 1856 he become the first Republican candidate for president (losing to James Buchanan), but not before leaving behind another adage: “Every great man needs a woman behind him taking notes.”

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

Marshall proved indispensable during his 50 years of service to the United States

A signed photograph of General George C. Marshall went to auction in 2007.

By Jim O’Neal

French President (General) Charles de Gaulle was known for reminding his aides that the world’s graveyards were filled with indispensable men.” Skeptics were offered a simple test: Stick a finger into a glass of water and describe the hole it leaves when it is removed. Somewhat quirky, but remember this was a France where de Gaulle complained “How can you govern a country which has 246 varieties of cheese?” Sacré bleu! 
 
I suspect Amazon would yawn at the degree of complexity implied, but they have become almost indispensable in our home, just as George C. Marshall (1880-1959) was indispensable during his remarkable 50 years of service to the United States. When he died, he left behind a cadre of admirers like Harvard President James Conant, who declared that only George Washington was Marshall’s equal as soldier/statesman (which overlooks Marshall’s superb diplomatic skills). Others like Winston Churchill went even further, crediting Marshall with high praise as the “Organizer of Victory.” Recall that when Churchill was asked what history would say about him, he deftly replied, “History will be very kind to me. I plan to write it!” And he certainly did with his six-volume The History of the Second World War. 
 
In order to squeeze in a small insight into George Marshall’s extensive career, it is useful to start at the beginning of the 20th century. The Russian Empire, ruled by Czar Nicholas II, was probably the largest territorial power in the world, with control over Eastern Europe and Central Asia. But they lacked a warm water port and had ambitions that included Korea and China. Japan was dominant in Asia and the two clashed in 1904-05, primarily in northeastern China and the waters surrounding the Korean peninsula. 
 
The Russo-Japanese War sowed the seeds for World War I and although Japan, surprisingly, eventually prevailed, President Teddy Roosevelt won the Nobel Prize for brokering the Treaty of Portsmouth (Sept. 5, 1905), which formally ended the war. Some historians now call this episode World War Zero, since it was so closely linked to what followed a mere 10 years later. 
 
Enter George Catlett Marshall Jr. on the last day of August 1899, when he decided to become an officer in the U.S. Army. However, his ascent to prominence and power began on Jan27, 1914 when 5,000 U.S. Army soldiers landed on Luzon and prepared to attack Manila, some 60 miles away. It was a maneuver to test the readiness against an attack on the Philippines by Japan. After defeating the Russians, the Japanese had completed the entire annexation of Korea and the Americancontrolled Philippines was logically next up. 
 
The 34yearold Lieutenant Marshall choreographed the myriad details of the mock invasion and eight days later it was being hailed as a brilliant success. The word began to spread widely that Marshall was not only a military genius, but one of the most talented strategic thinkers in the entire Army. General Henry “Hap” Arnold would write that he had “met a man who was going to be the Chief of Staff someday soon.Arnold would have the distinction of holding the ranks of General of the Army and General of the Air Force. He was the only U.S. Air Force General to hold the five-star rank and the only officer to hold five-star rank in two different U.S. military services. He was a keen judge of talent and George Marshall would benefit during WW2. 
 
Marshall assumed the position as Army Chief of Staff on the same day German Panzers attacked Poland and proceeded to transform our nation’s modest military forces into the most powerful war machine the world has ever seen. In addition to guiding global strategy, he demonstrated a unique ability to win the trust of both political parties, unionists, isolationists, prowar factions and, importantly, the U.SCongress. The result was legislation that enabled the country to wage war on both sides of the globe, with the full support of virtually every American. 
 
Marshall was responsible for turning raw draftees into trained fighters while running military logistics in Europe, the Pacific, China and the Mediterranean. His genius for balancing economic, political and pragmatism with the gift of eloquence shaped the willpower of military staff and world leaders FDR, Winston Churchill, Joseph Stalin and even prima donna generals like Douglas MacArthur, who tended to be highly independent. 
 
Instinctively, he recognized the strategic advantage of attacking France to regain control of Europe and was widely viewed as the logical commander to lead the D-Day invasion. Instead, this quiet man from Pennsylvania, who had become the nations first five-star general, was considered too valuable to the overall war effort and General Eisenhower was selected. President Roosevelt explained to him, “I didn’t feel that I could sleep at ease if you were out of Washington, D.C.Eisenhower could handle the massive amphibious assault, but only Marshall could be trusted to manage both wars. 

Finally, after all the guns and bombs fell silent, the 64year-old indispensable man was ready to retire. However, fate intervened and President Truman asked him to help reconcile post-war China, but the Communists prevailed over Chiang Kai-shek, who fled to Taiwan. Then Truman fired his Secretary of State and called on Marshall once again. Despite being retired, five-star generals were still considered to be subject to service. Next, he became the Secretary of Defense. Later, when Truman was asked about who had contributed the most over the past 30 years, Truman picked Marshall: “I don’t think in this age in which I’ve lived that there has been a greater administrator; a man with a knowledge of military affairs equal to George Marshall.” 

Amen. 
 
He received the Nobel Peace Prize for his post-war work in 1953, the only career officer in the U.SArmy to ever receive this honor. The Marshall Plan merely saved Europe by restoring a broad area that had been devastated by the war and gave them an opportunity to rebuild and thrive during the 20th century. R.I.P.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell]. 

What would Jefferson think of New York’s population, skyscrapers and deadly plague?

A signed 1786 letter in which Thomas Jefferson writes about Shay’s Rebellion, the national debt and foreign policy sold for $32,500 at an October 2018 Heritage auction.

By Jim O’Neal

I made a mistake 30 years ago when I began reading the six-volume biography of Thomas Jefferson by Dumas Malone. The first volume was published in 1948 – won the Pulitzer in 1975 – and ended with volume six in 1981 (The Sage of Monticello). Malone wrote in a chronicled-narrative style that was like readers catnip. I felt compelled to pick up any volume … start on any page … and not wonder what came before. 
 
Randomly picking up a volume to read was like opening a box of Cracker Jacks and eagerly looking for a prize, in this case, one of Jefferson’s many exploits: first secretary of state … second vice president … third president … second governor of Virginia … principal author of the Declaration of Independence … envoy to France … parttime inventor doubling the size of the United States for a mere $15 million (Louisiana Purchase) … commissioning the Lewis and Clark Expedition architect-builder of Monticello or ending up on sculptor Gutzon Borglum’s Mount Rushmore with George Washington, Abraham Lincoln and Teddy Roosevelt. 
 
Now, while becoming addicted to Governor Cuomo’s daily Covid-19 status reports, it has stirred old memories of Thomas Jefferson and I wonder what he would think about New York City with its millions of people, tall skyscrapers, massive hospital networks and the plague that has immobilized this amazing city. Early American cities were walking cities since only the affluent owned horses. As a result, beyond a few square miles, they were generally impractical. With the advent of crude mass transit like the omnibus (a wagon or small bus pulled by horses), cities expanded into larger metro areas. 
 
By 1855, there were 700 omnibus lines in a few cities transporting 120,000 passengers a day on bumpy, hand-carved cobblestone roads. This soon improved with the introduction of steel rails. By the 1880s, there were 525 horsedrawn rail lines in 325 cities. However, in addition to street pollution, horses broke down in alarming numbers, bringing an end to the production of buggy whips. 
 
The first electric trolley debuted in 1888 in Richmond, Va. Horses were quickly replaced by electricity and as early 1902, 97 percent of urban transit had been electrified. More than 2 billion passengers were riding on 22,000 miles of electric rails annually. Steampowered railroads, first introduced in the 1830s, continued to play an important role in transportation, but sheer size limited their use in cities with small, uneven roads. As the 19th century ended, electric trolleys dominated urban transportation, as steampowered locomotives focused on regional and transcontinental uses. 
 
Yet America’s largest cities, especially New York, had been trying to incorporate railroads as early as 1850. First was a rail line that followed the contours of the Hudson River and catered primarily to commuters. Then NYC introduced an elevated platform with full-size trains, electrified with a third rail providing the power and traversing above the city streets. Chicago and Boston tried similar versions until the 20th century introduced a new-modern concept for train transit. 
 
New York City pioneered the first subwayfull-size trains in massive tunnels that had been dug under city streets. The maiden trip was on Oct2, 1904, and eventually expanded to include 468 stations and 656 miles of commercial track. Thus, the worldfamous NYC subway system that we know today … and a detour to pose a question asked by historian Carl Becker: “What is still living in the political philosophy of Thomas Jefferson?” and your host’s amateurish reply. 
 
The first blow was the Civil War, which destroyed the political primacy of the South … slavery and the doctrine that the states were sovereign agents bound together in a federal compact. Then the 1890 census revealed that the frontier phase of America’s history, made possible by Jefferson, was gone. The 1920 census reported the majority of American citizens lived in urban rather than rural areas. These demographic changes transformed Jefferson’s agrarian vision into a nostalgic memory. 
 
Then the 1930s New Deal capped the urbanization, industrialization and increased density of the population. Roosevelt’s appropriation of Jefferson as a New Deal Democrat has been called “one of the most inspired acts of political thievery in American history.” In fact, the New Deal signaled the death knell for Jefferson’s cherished concept of a minimalist, centralized federal government. Undoubtedly, the massive military buildup to fight the Cold War was precisely the kind of “standing army” that Jefferson truly abhorred. 
 
Lastly, of course, was the modern Supreme Court decision in 1954 in Brown v. Board of Education (Topeka, Kan.). This was followed by all the other decisions regarding an equal, multiracial society. The intrusion into regular order made Jefferson’s belief in legal and physical separation of blacks and whites a literal anachronism. However, I suspect Mr. Jefferson, ever the pragmatic statesman, would observe that we should liberate ourselves from the dead hands of ancestors or predecessors ancient views and seek our own. 
 
Personally, I prefer Ronald Reagan’s uplifting words that we “pluck a flower from Thomas Jefferson’s life and wear it on our soul forever.”

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell]. 

Our country is a better place because of Horace Greeley

A rare 1872 presidential campaign banner for Horace Greeley and Benjamin Gratz Brown sold for $38,750 at a November 2018 Heritage auction.

By Jim O’Neal

In his autobiography, Horace Greeley made a critical observation when he wrote: “Having loved and devoured newspapers, I early resolved to be a printer if I could.” Not only was he able to fulfill his resolution, but a strong case exists that he was probably the preeminent printer/editor of the 18th century, easily surpassing Ben Franklin, James Gordon Bennett and the other prominent American editors.

Newspapers had started as a modest sideline for printers before they evolved into a potent force leading the inexorable push in support of American independence. It is telling that the founders, who debated for months over the construction of the Constitution and made many compromises in the process, easily agreed on the value of a free and independent press. The very first Amendment to this sacred document guaranteed freedom of the press and it is still the first one to be defended yet today without any controversy. In addition, the Postal Service Act of 1792 established generous subsidies to ensure widespread circulation (under the law, a newspaper was delivered to subscribers for only 1 penny up to 100 miles away).

As a child, Greeley (1811-1872) demonstrated a remarkable affinity for the printed word. He learned to read by age 3, and polished off the entire Bible two years later before starting on John Bunyan’s The Pilgrim’s Progress – a Christian allegory (1678) cited as the first novel written in English. This purportedly was followed by the Arabian Nights.

He had an encyclopedic memory crammed with dates, facts and significant events. Children with these mental abilities typically had little time for physical ability and Greeley was no exception. He was of little use in planting crops, tending animals or simply cavorting with other children. However, he was so obviously intelligent that a wealthy neighbor offered to send him to the prestigious Phillips Exeter Academy and then on to college. The Greeley family refused to accept any form of charity and Horace became even more determined to be successful.

In 1826, he accepted a position as a printer’s apprentice and in his spare time he read his way through the town’s public library. By 1831, he had migrated to New York City, trying his hand at various jobs involving printing, but with only modest success. Within three years, he was able to publish the first issue of The New-Yorker, an inexpensive literary magazine that failed during the Panic of 1837.

Undaunted, in 1840 he borrowed $1,000 and with the remnants of The New-Yorker started the now famous New-York Tribune. His timing was perfect and the Tribune was a success nearly from the first issue. Greeley had developed a revolutionary credo that was quickly adopted by the masses … the simple premise that newspapers should be printed to both entertain and inform the entire community. His competition had adopted a style that was limited to narrow petty issues, private interests and too many advertisements for shady schemes.

Greeley’s success as a publisher was primarily due to his bold thinking, daring imagination and total rejection of the stifling precedent that was so common. He literally invented the modern-style newspaper, much as Thomas Edison invented the light bulb. Those countless hours of reading had given him a discriminating taste and an eye for superior printing that hadn’t existed.

For three decades in the middle of the 19th century (1840-70), his pen produced a virtual torrent of essays, articles and books that earned him a reputation as a highly respected printer/editor in the newspaper vortex of New York. Inevitably, politics became his area of expertise, altering the form and content in new and exciting ways. Many believe he personally created modern journalism, proclaiming, “He chases rascals, not dollars.”

He was described as having a weird appearance … tall and angular with a head, torso and limbs that didn’t match. This was a perfect match for the range of topics he eagerly promoted: socialism (hiring Karl Marx to extoll the virtues), vegetarianism, agrarianism, feminism (he supported black suffrage but not for women), temperance and anti-trust (60 years before Teddy Roosevelt). He was anti-slavery but not for abolition, and was willing to let slave states secede at will (they will come back … no need for war).

This whole story came to an end in 1872 when he felt compelled to challenge President Ulysses S. Grant. Despite being one of the founders of the Republican Party, he had exposed a devastating list of crimes, corruption and incompetence that Grant had to be held accountable for. In a twist, the Democrats – who didn’t have their own candidate – nominated Greeley as a Liberal Republican!

Greeley died 30 days before the election and Grant had a reasonable second term.

Our country was a better place because of Horace Greeley.

This strange-appearing man – who managed to make Abraham Lincoln look debonair, who was too frightened to play baseball, yet who had the temerity to mingle with frenzied crowds taunting him after he paid the bail for Jefferson Davis after the Civil War – set a standard for personal ethics that still stands, although lost in the mist of history.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

Latest volume on political career of Johnson can’t come soon enough

A photo of Lyndon B. Johnson being sworn in as president, inscribed and signed by Johnson, sold for $21,250 at an August 2018 Heritage auction.

By Jim O’Neal

Like other reverential fans of author Robert Caro’s multi-volume biography of Lyndon Baines Johnson, I’m still waiting patiently for him to finish volume five. It will cover the entire span of LBJ’s presidency, with a special focus on the Vietnam War, the Great Society and the Civil Rights era. Caro’s earlier biography of Robert Moses, The Power Broker, won a well-deserved Pulitzer in 1974.

In 2011, Caro estimated that his final volume on LBJ (his original trilogy had expanded to five volumes) would require “another two to three years to write.” In May 2017, he confirmed he had 400 typed pages completed and intended to actually move to Vietnam. In December 2018, it was reported Caro “is still several years from finishing.”

Since Caro (b.1935) is two years older than me, there may exist a certain anxiety that time may expire unexpectedly. However, it will still be worth the wait and I shall consume it like a fine 3-Star Michelin dinner in Paris. Despite all that’s been written about this period of time, Caro is certain to surprise with new facts and his unique, incomparable perspective.

Recall that planning for the 1963 campaign was well under way by autumn for the 1964 presidential election. The razor-thin victory of JFK over Richard Nixon in 1960 (112,000 votes or 0.12 percent) had largely been due to VP Johnson’s personal efforts to deliver Texas to the Democrats.

Others are quick to remind us that allegations of fraud in Texas and Illinois were obvious and that Nixon could have won if he had simply demanded a recount. New York Herald Tribune writer Earl Mazo had launched a series of articles about voter fraud. However, Nixon persuaded him to call off the investigation, telling him, “Earl, no one steals the presidency of the United States!” He went on to explain how disruptive a recount would be. It would damage the United States’ reputation in foreign countries, who looked to us as the paragon of virtue in transferring power.

Forty years later, in Bush v. Gore, we would witness a genuine recount in Florida, with teams of lawyers, “hanging chads” and weeks of public scrutiny until the Supreme Court ordered Florida to stop the recount immediately. Yet today, many people think George W. Bush stole the 2000 presidential election. I’ve always suspected that much of today’s extreme partisan politics is partially due to the bitter rancor that resulted. His other sins aside, Nixon deserves credit for avoiding this, especially given the turmoil that was just around the corner in the tumultuous 1960s.

Back in 1963, Johnson’s popularity – especially in Texas – had declined to the point JFK was worried it would affect the election. Kennedy’s close advisers were convinced a trip West was critical, with special attention to all the major cities in Texas. Jackie would attend since she helped ensure big crowds. Others, like U.N. Ambassador Adlai Stevenson and Bobby Kennedy, strongly disagreed. They worried about his personal safety. LBJ was also opposed to the trip, but for a different reason. Liberal Senator Ralph Yarborough was locked in a bitter intraparty fight with Governor John Connally; the VP was concerned it would make the president look bad if they both vied for his support.

We all know how this tragically ended at Parkland Hospital on Nov. 22 in Dallas. BTW, Caro has always maintained that he’s never seen a scintilla of evidence that anyone other than Lee Harvey Oswald was involved … period. Conspiracy theorists still suspect the mob, Fidel Castro, Russia, the CIA or even the vice president. After 56 years, not even a whiff of doubt.

Lyndon Baines Johnson was sworn in as president in Dallas aboard Air Force One by Judge Sarah T. Hughes (who remains the only woman in U.S. history to have sworn in a president). LBJ was the third president to take the oath of office in the state where he was born. The others were Teddy Roosevelt in Buffalo, N.Y., following the McKinley assassination (1901) and Calvin Coolidge (1923) after Harding died. Coolidge’s first oath was administered by his father in their Vermont home. Ten years later, it was revealed that he’d taken a second oath in Washington, D.C., to avert any questions about his father’s authority as a Justice of the Peace to swear in a federal-level officer.

On her last night in the lonely White House, Jackie stayed up until dawn writing notes to every single member of the domestic staff, and then she slipped out. When the new First Lady walked in, she found a little bouquet and a note from Jackie: “I wish you a happy arrival in your new home, Lady Bird,” adding a last phrase, “Remember-you will be happy here.”

It was clear that the new president was happy! Just days before, he was a powerless vice president who hated Bobby Kennedy and the other Kennedy staff. They had mocked him as “Rufus Corn Pone” or “Uncle Corn Pone and his little pork chop.” Now in the Oval Office, magically, he was transformed to the old LBJ, who was truly “Master of the Senate.” Lady Bird described him with a “bronze image,” revitalized and determined to pass Civil Rights legislation that was clogged in the Senate under Kennedy. Historians are now busy reassessing this period of his presidency, instead of the prism of the Vietnam quagmire.

LBJ would go on to vanquish Barry Goldwater, the conservative running as a Republican in 1964, with 61.1 percent of the popular vote, the largest margin since the almost uncontested race of 1820 when James Monroe won handily in the “Era of Good Feelings.” 1964 was the first time in history that Vermont voted Democratic and the first time Georgia voted for a Republican. After declining to run in 1968, LBJ died five years later of a heart attack. Jackie Kennedy Onassis died on May 19, 1994, and the last vestiges of Camelot wafted away…

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

Are we ready to continue building this great nation?

Two weeks before the Treaty of Paris ended the Spanish-American War, Princeton Professor Woodrow Wilson in this letter to an anti-imperialist says it’s too late to protest and that the focus should be on the “momentous responsibilities” facing the nation.

By Jim O’Neal

Many historians believe that the European exploration of the Western Hemisphere (1500 to 1800) was one of the most transformative eras in the history of civilization. The great Scottish philosopher Adam Smith (1723-1790) took it a step further and labeled it “one of the two greatest and most important events recorded in the history of mankind.” Much of the modern world is a direct result of these 400 years of colonization and transference of culture. In the end, the world seemed inexorably on the way to what we now call “globalization.”

It seems overly dramatic to me (and omits great chunks of transformative periods) but also unambiguously clear that – despite the broad participation of other important nations – the people from England and Spain had the most influence on the vast territories of the New World. However, these two genuinely great empires ultimately evolved into dramatically different societies. Also in the crystal-clear category is that, in the end, they both managed to dissipate the powerful advantages they had created.

A quick snapshot of the world today confirms this devolution. The once mighty Spanish Empire is reduced to a relatively small, unimportant European nation (with a shaky economy, disturbing brain drain and geographic unrest). The other powerful empire of even greater influence in the world is now back to being a small island, wracked with political dissent over further retreat from the European Union (Brexit) and a dangerously unstable government.

In their place is the most powerful, democratic, innovative nation in the history of the world. But even the remarkable United States has developed troubling signs that pose a real threat to a continuation of prosperity. If we don’t find a way to reverse the issues that divide us (basically almost every single issue of importance) and close the inequality gap, our future will inevitably end up like those that went before. An economic boomlet has masked deep, difficult issues that politicians are blithely hoping will somehow be solved by some unknown means. We lack leadership at a time when Waiting for “Superman” is not a prudent strategy.

Some believe we are in a steady decline and that China will surpass America in many important areas this century. However, that is pessimistic conjecture. It’s more useful to re-examine the factors that propelled us to a pinnacle of unprecedented prosperity. I find it more interesting to visit the past rather than speculate on a future with so many possible outcomes (e.g. extinction via asteroid collisions, interstellar travel or a billion robots with superior intellect). It is an unknowable with questionable benefits.

One simplistic way is to skip our story of independence from England and correlate the decline of the Spanish Empire with our annexation of the Spanish-speaking borderlands. It broadly occurred in three phases, starting with the annexation of Florida and the Southeast by 1820. This was followed by California, Texas and the greater Southwest by 1855. Mexico lost 50 percent of its land and up to 80 percent of its mineral wealth. The final phase occurred with the Spanish-American War of 1898, which added Central America and the Caribbean to complete the New American Empire.

Virtually every American president was complicit in varying degrees, bookended by Thomas Jefferson and Teddy Roosevelt, who wrote as if this was preordained by a benevolent entity. With immigrants flowing into the East, the promise of free land and the lure of gold in California, the land between the oceans became steadily populated and blended. The short war with Spain was merely the capstone for a century of annexation, population growth and a perfect balance of territory, people and economic development. The motivation was clear (“sea to sea”) and the manipulation perfectly illustrated by this anecdote:

Publisher William Randolph Hearst (eager to have a war to sell more newspapers) hired Frederic Remington to illustrate the revolution erupting in Cuba. In January 1897, Remington wrote to Hearst, “Everything is quiet. There is no trouble. There will be no war. I wish to come home.” Hearst quickly responded, “Please remain. You furnish the pictures and I WILL FURNISH THE WAR.”

A year later, the Treaty of Paris was signed and Spain relinquished all claims of sovereignty and title to Cuba (long coveted by the U.S. for its sugar and labor), then ceded Puerto Rico and Guam to America. The Philippines was (much) more complicated. The islands had been under Spanish rule for four centuries and waging a war for independence since 1896. The U.S. Navy prevailed and Spain sold the Philippines to the U.S. for $20 million. However, Filipino nationalists had no interest in trading one colonial master for another. They declared war on the United States. Finally, in 1946, the U.S. recognized the Philippines’ independence.

And that, dear friends, is how you build (and lose) an empire.

In a different time, we would simply annex the rest of Mexico, eliminate the border with Canada and create a North American juggernaut to counter China and end squabbling over a wall. We could help Mexico (now perhaps a few U.S. states), eliminate drug cartels, develop the entire Baja California coastline to match Malibu and take advantage of the outstanding Mexican labor force to rebuild infrastructure. All the wasted money on border security (DHS, ICE, asylum, deportations, etc.) would be spent rebuilding old stuff.

But, I will need your vote for 2020! (I feel certain Adam Smith would agree.)

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

Lewis Cass among most important yet least known 19th century politicians

A rare political campaign daguerreotype of Lewis Cass from 1848 sold for $17,925 at a February 2007 Heritage auction.

By Jim O’Neal

By 1848, slavery had inexorably become a national issue. Opinions were slowly but surely being formed, much as wet cement hardens while baking in the sun. Generally, most people agreed that slavery should be “hands off” and left alone in the 15 states where it already existed.

However, they disagreed violently over whether it should be permitted in new regions. Pro-slavers insisted it be allowed to follow the U.S. flag. But anti-slavery backers (primarily Northerners) strongly opposed expansion into federal territories. Their logic was impeccable. Strong containment policies would eventually lead to complete elimination everywhere. This was the same flawed thinking that the framers of the Constitution had tripped over when they permitted a 20-year phase-out period. Except the difference, of course, was that without this clause, there were not enough votes to ratify the Constitution. Deception? Probably, but there was an overarching priority in favor of ratification … kick it down the road … maybe it will just wither away.

Naturally, the political leaders of both the Whigs and Democrats were just as anxious to duck the issue entirely. Both parties relied on support from voters in every section of the country. However, the issue was now much too prominent and the slavery issue ended up playing a major role in the 1848 presidential election.

Meeting in Baltimore in May 1848, the Democrats were the first to select candidates. For president, they went for Michigan Senator Lewis Cass. He had been a territorial governor for years and would be the first Democratic candidate from the area known as the Northwest. Many years later (1861), as James Buchanan’s Secretary of State, he begged the president to send reinforcements to Fort Sumter to keep the South from raiding its guns and supplies. He resigned when Buchanan predictably refused; it was the only option the 79-year-old diplomat had to display his strong objections.

Cass was 6 years old when his mother held him up to the window of their home to watch the bonfires blazing in the streets of Exeter, when New Hampshire became the ninth and final state required to ratify the Constitution. When he resigned, he memorably said, “I saw the Constitution born, and I fear I may see it die.” The Constitution survived, but 620,000 Americans died in the war to preserve the Union.

Cass was solidly known as an advocate for “squatter sovereignty” – the right of settlers in federal territories to decide the slavery issue for themselves. At the Baltimore convention, the New York delegation quickly split over the selection of Cass for president, accompanied by a party platform that declined to take a firm stand on the extension of slavery. They simply walked out and, along with other anti-slavery people, organized the Free Soil Party, which was firmly dedicated to preventing slavery in all federal territories. They chose the hapless ex-President Martin Van Buren and Charles Francis Adams (son of the sixth president) with an unequivocal slogan: “Free Soil, Free Speech, Free Labor and Free Men.”

With the Democrats now divided, the Whigs made their choice at a convention in June in Philadelphia. Sticking to a “War Hero General” formula that proved to be successful, they confidently chose General Zachary Taylor of Louisiana, “Old Rough and Ready,” the hero of the recent war with Mexico. Many Whigs (including a young Abraham Lincoln) were appalled by the choice. Not only was he too old (64), but he had never been involved in politics! In fact, he had never even voted and admitted he knew little about national domestic issues.

Daniel Webster called him “an illiterate frontier colonel” and warned that many thousands of Whigs “will not vote for a candidate … simply because of a war record.”

Webster turned out to be terribly wrong and the party backed “Old Zach” just as they had selected “Old Tippecanoe” (William Henry Harrison) in 1840. Taylor easily beat Lewis Cass on Nov. 7, 1848 – the first presidential election that took place on the same day in every state and the first Election Day statutorily on a Tuesday.

Taylor died on July 9 two years later and was the last president elected who was not a Republican or a Democrat … a period of 198 years (yes, I know that Lincoln ran in 1864 for the Union Party after becoming the first Republican president in 1860). Third-party candidates do not do well … just ask Teddy Roosevelt.

Cass remains a good candidate for the most important yet least known of any politician in 19th century America.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

McKinley Skillfully Assumed More Presidential Power

This William McKinley political poster, dated 1900, sold for $6,875 at a May 2015 Heritage auction.

By Jim O’Neal

William McKinley was 54 years old at the time of his first inauguration in 1897. The Republicans had selected him as their nominee at the St. Louis convention on the first ballot on June 16, 1896. He had spent several years as an effective congressional representative and more recently the 39th governor of Ohio. Importantly, he had the backing of a shrewd manager, Mark Hanna, and the promise of what turned out to be the largest campaign fund in history – $3.5 million – largely by describing the campaign as a crusade of the working man versus the rich, who had impoverished the poor by limiting the money supply.

In the 1896 election, he defeated a remarkable 36-year-old orator, William Jennings Bryan, perhaps the most talented public speaker who ever ran for any office. McKinley wisely decided he could not compete against Bryan in a national campaign filled with political speeches. He adopted a novel “front porch” campaign that resulted in trainloads of voters arriving at his home in Canton, Ohio.

Bryan would lose again to McKinley in 1900, ducked Teddy Roosevelt in 1904, and then lose a third time in 1908 against William Howard Taft. The three-time Democratic nominee did serve two years as secretary of state for Woodrow Wilson (1913-15) and then died five days after the end of the Scopes Monkey Trial in 1925.

William and Ida McKinley followed Grover and Frances Cleveland into the White House after Cleveland’s non-consecutive terms as the 22nd and 24th president. Cleveland’s second term began with a disaster – the Panic of 1893 – when stock prices declined, 500 banks closed, 15,000 businesses failed and unemployment skyrocketed. This significant depression lasted all four years of his term in office and Cleveland, a Democrat, got most of the blame.

His excuse was the 1890 Sherman Silver Purchase Act, which required the Treasury to buy any silver offered using notes backed by silver or gold. An enormous over-production of silver by Western mines forced the Treasury to borrow $65 million in gold from J.P. Morgan and the Rothschild family in England. Since Cleveland had been unable to turn the economy around, it virtually ruined the Democratic Party and created the era of Republican domination from 1861 to 1933, with only Woodrow Wilson winning in 1912 when squabbling between Roosevelt and Taft split the vote three ways.

It’s common knowledge that McKinley was assassinated in 1901 after winning re-election in 1900, but there’s little attention paid to the time he spent in office beginning in 1897. 1898 got off to a wobbly start when his mother died, leading to a full 30 days of mourning that canceled an important diplomatic New Year’s celebration. Tensions between the United States and Spain over Cuba had electrified the diplomatic community and it was hoped that a White House reception would have provided a convenient venue to discuss strategic options.

Spain had mistreated Cuba since Columbus discovered it in 1492 and in 1895, it suspended the constitutional rights of the Cuban people following numerous internal revolutions. Once again, the countryside raged with bloody guerilla warfare; 200,000 Spanish troops were busy suppressing the insurgents and cruelly governing the peasant population. American newspapers horrified the public with details that offended their sense of justice and prompted calls for U.S. intervention. Talk of war with Spain was in the air again.

On Feb. 9, two days before a reception to honor the U.S. Army and Navy, the New York Journal published a front-page article revealing the details of a Spanish diplomat denouncing McKinley as a weakling, “a mere bidder for the admiration of the crowd.” The same day, the Spanish minister in Washington retrieved his passport from the State Department and boarded a train to Canada.

A rapid series of events led to war with Spain, including $50 million that Congress placed at the disposal of the president to be used for defense of the country, with no conditions attached. McKinley was wary of war due to his experience in the Civil War, but he carefully discussed the issue with his Cabinet and key senators to ensure concurrence. This was the first significant step to war and ultimately the transformation of presidential power. On April 25, Congress formally declared war on Spain and the actual landing of forces took place on June 6, when 100 Marines went ashore at Guantanamo Bay.

McKinley’s skillful assumption of authority during the Spanish-American War subtly changed the presidency, as Professor Woodrow Wilson of Princeton University wrote: “The president of the United States is now … at the front of affairs as no president since Lincoln has been since the start of the 19th century.” Those who followed McKinley into the White House would develop and expand these new powers of the presidency … starting with his vice president and successor Theodore Roosevelt, who had eagerly participated in the war with Spain with his “Rough Riders at San Juan Hill.”

We see their fingerprints throughout the 20th century and even today as the concept of formal declarations of war has become murky. Urgency has gradually eroded the power enumerated to Congress and there is almost always “no time to wait for an impotent Congress to resolve their partisan differences.”

The Founding Fathers would be surprised at how far the pendulum has swung.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].