James Gordon Bennett – The Intelligent Collector Magazine

For 40 years, Horace Greeley was the busiest, boldest editor in America

This Horace Greeley 1872 campaign banner with albumen photo and gold-leaf trim sold for $40,000 at a December 2016 Heritage auction.

By Jim O’Neal

“Go West, young man, go west and grow up with the country.”

This widely known quote is directly associated with the concept of Manifest Destiny, as Americans inexorably expanded from being huddled along the Atlantic Ocean, across a vast continent, to the shores of the magnificent Pacific Ocean. What is less agreed is the source of this exuberant exhortation. A vast majority attribute it to a man who could easily be crowned the Nation’s Newsman: Horace Greeley. However, there is no definitive evidence in any of his prolific writing or plethora of speeches.

By 1831, a young (age 20) Horace Greeley arrived in New York, devoid of most things, especially money, except for a burning desire to exploit his skills as a journeyman printer. The following year, his reputation was rapidly expanding, having set up a press to publish his modest first newspaper. At 23, he had a literary weekly and a relationship with the great James Gordon Bennett, founder of the New York Herald. The future beckoned the aspiring writer-orator to bring his encyclopedic skills to the masses in new and exciting ways.

Inevitably, using borrowed money, he started the New-York Tribune, publishing the first issue on April 10, 1841. Perhaps by coincidence or divine intervention, this was the same day New York City hosted a parade in honor of recently deceased President William Henry Harrison (“Tippecanoe and Tyler Too”), who had died on April 4. Harrison, the ninth president, had only served from March 4, the shortest tenure of any U.S. president.

The 68-year-old William Henry Harrison was the oldest president to be inaugurated until Ronald Reagan was elected in 1980 at age 69 (both were young compared to the current president and president-elect). In this situation, Harrison had given a lengthy two-hour inaugural address (8,445 words – even after Daniel Webster had edited out almost half), opted not to wear a coat to demonstrate his strength, caught pneumonia and died four weeks later. His wife Anna was at home also sick and, in a first, Congress awarded her a pension – a one-time payment of $25,000 equal to the president’s salary. Their grandson – Benjamin Harrison – would become the 23rd president in 1889.

The new Greeley newspaper was a mass-circulation publication with a distinctive tone reflecting Greeley’s personal emphasis on civic rectitude and moral persuasion. Despite the challenging competition of 47 other newspapers – 11 of them dailies – the Tribune was a spectacular success. Greeley quickly became the most influential newspaperman of his time. From his pen flowed a torrent of articles, essays and books. From his mouth an almost equal amount. In the process, he revolutionized the conception of newspapers in form and content, literally creating modern journalism.

Then with the advent of steam-powered printing presses and a precipitous drop in prices from 6 cents to a penny, more people were clamoring for more news. The common man, ever eager for more information in any category, began to read about the financial markets and almost everything about everyone.

Greeley was intensely interested in Western emigration and encouraged others to take advantage of the opportunities he envisioned. “I hold that tens of thousands, who are now barely holding on at the East, might thus place themselves on the high road to competence and ultimate independence at the West.” Curiously, he made only one trip west, going to Colorado in 1859 during the Pike’s Peak Gold Rush, joining an estimated 100,000 gold-seekers in one of the greatest rushes in the history of North America. The participants, logically dubbed the “Fifty-Niners,” found enough gold and silver to compel Congress to authorize a Mint in 1862. The new Denver mint was opened in 1906.

Greeley developed a large group of followers who found in his raw eloquence and political fervor a refreshing perspective that fueled their appetite for more. For 40 years, Greeley was the busiest and boldest editor in America. Both men and women were attracted to his fiery perspective and guidance in all the great issues of the time. He spared no one, suffered no favorites and seemed to never let the nation or himself rest.

After becoming the first president of the New York Printers’ Union, he led the fight for distribution of public land to the needy and poor. He was a fierce advocate for government rescues during times of social issues, a new role for officeholders and the sovereign state as well. Others have remarked on the similarities between the 1837 depression and FDR’s New Deal response a century in the future. Still others consider him a trust buster, but 60 years before Teddy Roosevelt and his Big Stick threats.

Perhaps less skilled in the art of personal introspective, Greeley viewed himself as an “indispensable figure in achieving national consensus.” His lofty goal was nothing less than the eradication of political differences and a complete embrace of Whig principles and sensibilities. (We are still waiting for his version of transcendental harmony.) Alas, his yearning for consensus blunted his understanding of political events. He was surprisingly slow to grasp the moral dimension of slavery until the 1850s when violence erupted (i.e. Bleeding Kansas).

He abandoned his dream of consensus in favor of the North’s overwhelming strength to simply impose its will, saying “Let the erring states go in peace.” He then turned to badgering President Lincoln to negotiate a peace to stop the bloodshed – basically preserving slavery. Lincoln’s letter to the editor on Aug. 22, 1862, says it all: “If I could save the Union without freeing any slave, I would do it; and if I could save it by freeing all the slaves I would do it; and if I could save it by freeing some and leaving others alone, I would also do that.” The subtle wisdom not to expand the war into any of the border states is a point often overlooked.

In 1872, the famously eccentric editor from New York ran for president against Ulysses S. Grant, lost badly, and then died before the electoral votes were counted. Lincoln had likened Greeley to an “old shoe — good for nothing now, whatever he has been,” and Greeley himself perceived his failure. “I stand naked before my God, the most utterly, hopelessly wretched and undone of all who ever lived.”

Personally, I think not. (Seek thee proof … simply look around us today.)

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

John Wilkes Booth’s heinous act took away more than a beloved president

A wanted poster for co-conspirators John Wilkes Booth, Mary Surratt, David Herold sold for $47,800 at a May 2011 Heritage auction.

By Jim O’Neal

At some point when John Wilkes Booth was planning to assassinate President Abraham Lincoln, he must have decided that it would be more impactful to decapitate the primary leadership of the North and expand the hit list to include Vice President Andrew Johnson, Secretary of State William Seward and, perhaps, even General Ulysses S. Grant. After all, they were in Washington, D.C., and unprotected. It was a desperate move, but it might bolster the morale of the South. In the end, it failed because of a series of unrelated circumstances.

General Grant had declined the invitation of the president to attend a theater show because there was an eagerness to return home and resume normal life. However, that would still leave Secretary Seward, who was at home recuperating from a serious carriage accident that required medical attention. Vice President Johnson had already booked a room that night in the Kirkwood Hotel. Both men would be relatively easy targets for Booth’s co-conspirators.

Lewis Powell, the man assigned to kill Seward, had a clever plan to act like a delivery boy bringing medicine, enter the house and shoot the bedridden Seward. He did manage to stab Seward in the throat, but a metal splint on his jaw deflected most of the blows. Powell ran from the house, was easily captured and later hanged. The other conspirator, George Atzerodt, managed to book a room at the Kirkwood Hotel, but started drinking at the hotel bar, lost his nerve and fled. He was also captured and hanged. That only left Lincoln, and Booth shot him in the theater as he watched “Our American Cousin” with Mary by his side.

The date was April 14, 1865. The location was Ford’s Theatre.

Lincoln had won the 1860 presidential election by defeating three opponents. One was Senator Stephen A. Douglas, a Democrat from Kentucky who had helped Lincoln gain national prominence through a series of high-profile debates regarding slavery. (Douglas, coincidentally, died just two months after Lincoln was inaugurated). A second Democratic opponent was John C. Breckinridge – the incumbent vice president for James Buchanan. The third – John Bell – was the Tennessee Senator who ran as the candidate for the Constitutional Union Party, a group that was neutral on slavery but adamant that the Constitution be upheld. Lincoln’s 180 electoral votes were more than the other three combined.

Now it was four years later and President Lincoln was struggling to barely hang on. In June 1864, the prospects for the Union Army were equally dim. General Grant was bogged down in Virginia, General William Tecumseh Sherman was stalled before Atlanta and heavy casualties were shocking people back home. There was even talk about suspending or postponing the election due to the national crisis. But, as President Lincoln pointed out, “We cannot have free government without elections. If this rebellion forces us to forego a national election, it will appear we’re conquered and ruin us.”

We all now know that the 1864 election did go ahead as planned. It was the first time any nation held a general election during a major domestic war.

However, President Lincoln took a pounding in the press. Horace Greeley, founder-editor of the New-York Tribune, claimed “Mr. Lincoln is already beaten!” The influential James Gordon Bennett, founder-publisher of the New York Herald, was more direct: “Lincoln is a joke!” Some wanted to run Treasury Secretary Salmon P. Chase and some were clamoring for General Grant. Even Thurlow Weed, Lincoln’s advisor, told him his re-election was hopeless.

Just when it seemed that Lincoln had reconciled himself to defeat, military actions started to slowly improve. Admiral David Farragut (who was the first rear admiral, first vice admiral and first full admiral in the U.S. Navy) won a great victory at the Battle of Mobile Bay (admonishing his men to “Damn the torpedoes, full speed ahead”). General Sherman took Atlanta and began his famous “March to the Sea,” which culminated in the burning of Charleston, S.C., where the war had begun. Meanwhile, General Philip Sheridan was routing Southern troops in the valleys of Virginia and then devastating the surrounding areas.

Virtually all of Lincoln’s critics were muffled by these turns of events.

Abraham Lincoln and Andrew Johnson won the 1864 election and the Civil War in 1865. But, the country’s troubles were not over. After Lincoln was assassinated, Vice President Johnson became president and was unable to work with the Republican Congress, which had devised a trap to impeach him. He was acquitted, but lost any hope for governing. He went home a chastened man.

In 1875, he did manage to get re-elected to the U.S. Senate … the only man to do so (up to 2020).

John Wilkes Booth did much more damage than just assassinating a president. By killing Lincoln, he eliminated possibly the only man who could have restored harmony, implemented reconstruction and unified us as our founding documents intended.

Nearly 160 years later, we are still waiting for another messiah.

Our country is a better place because of Horace Greeley

A rare 1872 presidential campaign banner for Horace Greeley and Benjamin Gratz Brown sold for $38,750 at a November 2018 Heritage auction.

By Jim O’Neal

In his autobiography, Horace Greeley made a critical observation when he wrote: “Having loved and devoured newspapers, I early resolved to be a printer if I could.” Not only was he able to fulfill his resolution, but a strong case exists that he was probably the preeminent printer/editor of the 18th century, easily surpassing Ben Franklin, James Gordon Bennett and the other prominent American editors.

Newspapers had started as a modest sideline for printers before they evolved into a potent force leading the inexorable push in support of American independence. It is telling that the founders, who debated for months over the construction of the Constitution and made many compromises in the process, easily agreed on the value of a free and independent press. The very first Amendment to this sacred document guaranteed freedom of the press and it is still the first one to be defended yet today without any controversy. In addition, the Postal Service Act of 1792 established generous subsidies to ensure widespread circulation (under the law, a newspaper was delivered to subscribers for only 1 penny up to 100 miles away).

As a child, Greeley (1811-1872) demonstrated a remarkable affinity for the printed word. He learned to read by age 3, and polished off the entire Bible two years later before starting on John Bunyan’s The Pilgrim’s Progress – a Christian allegory (1678) cited as the first novel written in English. This purportedly was followed by the Arabian Nights.

He had an encyclopedic memory crammed with dates, facts and significant events. Children with these mental abilities typically had little time for physical ability and Greeley was no exception. He was of little use in planting crops, tending animals or simply cavorting with other children. However, he was so obviously intelligent that a wealthy neighbor offered to send him to the prestigious Phillips Exeter Academy and then on to college. The Greeley family refused to accept any form of charity and Horace became even more determined to be successful.

In 1826, he accepted a position as a printer’s apprentice and in his spare time he read his way through the town’s public library. By 1831, he had migrated to New York City, trying his hand at various jobs involving printing, but with only modest success. Within three years, he was able to publish the first issue of The New-Yorker, an inexpensive literary magazine that failed during the Panic of 1837.

Undaunted, in 1840 he borrowed $1,000 and with the remnants of The New-Yorker started the now famous New-York Tribune. His timing was perfect and the Tribune was a success nearly from the first issue. Greeley had developed a revolutionary credo that was quickly adopted by the masses … the simple premise that newspapers should be printed to both entertain and inform the entire community. His competition had adopted a style that was limited to narrow petty issues, private interests and too many advertisements for shady schemes.

Greeley’s success as a publisher was primarily due to his bold thinking, daring imagination and total rejection of the stifling precedent that was so common. He literally invented the modern-style newspaper, much as Thomas Edison invented the light bulb. Those countless hours of reading had given him a discriminating taste and an eye for superior printing that hadn’t existed.

For three decades in the middle of the 19th century (1840-70), his pen produced a virtual torrent of essays, articles and books that earned him a reputation as a highly respected printer/editor in the newspaper vortex of New York. Inevitably, politics became his area of expertise, altering the form and content in new and exciting ways. Many believe he personally created modern journalism, proclaiming, “He chases rascals, not dollars.”

He was described as having a weird appearance … tall and angular with a head, torso and limbs that didn’t match. This was a perfect match for the range of topics he eagerly promoted: socialism (hiring Karl Marx to extoll the virtues), vegetarianism, agrarianism, feminism (he supported black suffrage but not for women), temperance and anti-trust (60 years before Teddy Roosevelt). He was anti-slavery but not for abolition, and was willing to let slave states secede at will (they will come back … no need for war).

This whole story came to an end in 1872 when he felt compelled to challenge President Ulysses S. Grant. Despite being one of the founders of the Republican Party, he had exposed a devastating list of crimes, corruption and incompetence that Grant had to be held accountable for. In a twist, the Democrats – who didn’t have their own candidate – nominated Greeley as a Liberal Republican!

Greeley died 30 days before the election and Grant had a reasonable second term.

Our country was a better place because of Horace Greeley.

This strange-appearing man – who managed to make Abraham Lincoln look debonair, who was too frightened to play baseball, yet who had the temerity to mingle with frenzied crowds taunting him after he paid the bail for Jefferson Davis after the Civil War – set a standard for personal ethics that still stands, although lost in the mist of history.

Newspapers Have Been Rushing to ‘Break News’ for 150 Years

A Nov. 21, 1863, edition of the *New York Tribune*, which reprinted President Lincoln’s Gettysburg Address, sold for $632.50 at a June 2005 auction.

By Jim O’Neal

Today’s occasionally frenetic journalism began during the Civil War, for two basic reasons.

The first was the telegraph, since this was the first instant-news war in history, and the issue was much like we have with today’s internet. Reports could be filed almost immediately and it resulted in a mad rush to be first with “breaking news.”

The other was steam, used for steam-powered locomotives and the relatively new steam-powered printing presses. Reporters could hop on a train and return to their offices quickly if a telegraph office wasn’t handy. Either way, the demand for timely and accurate news from the front lines transformed American journalism. It was a culture of “Telegraph all the news you can get, and when there is no news, send the rumors.”

They did a lot of that, and the competition was ferocious. New York had 18 daily newspapers, with four or five focused on the war – including the New York Tribune (Horace Greeley), The New York Herald (James Gordon Bennett), and The New York Times (Henry J. Raymond). Of the three, Greeley was the acknowledged celebrity and well-known for his erratic views as opposed to straight news.

He would later challenge President Grant’s reelection in 1872 by splitting the Republican Party, which resulted in the Democrats cancelling their convention and throwing their support to Greeley. So it was Republican Grant against Liberal Republican Greeley … and no Democrats. Grant won easily and Greeley died before the Electoral College could vote (Greeley actually received three posthumous electoral votes).

Bennett may have been the first great genius in American journalism. He had migrated from Scotland after being trained as a Catholic priest, had the finest education, and was devoted to a balanced approach to the news. However, even he occasionally fell victim to rushing to print too fast.

An interesting feature of the “war newspapers” was that each copy was handed around and read by dozens of people. Another is that the armies – both sides – did not report casualties. There were no official lists of those killed, captured or wounded. This was done by individual reporters, who compiled lists and published them. This enhanced reader interest immensely when a reporter was covering specific units where loved ones were involved.

As a group, Civil War correspondents were a motley group of ruffians who called themselves the “Bohemian Brigade.” There was lots of criticism, particularly of The New York Herald, for sending out these hard-drinking characters into the field. Even so, simply substitute today’s gossipy and irresponsible websites for the Civil War telegraph and it becomes perfectly clear how little reporting the news has changed in 150 years.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chairman and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].