J.P. Morgan – The Intelligent Collector Magazine

Linking Chicago’s 1893 Exposition, Columbus, the U.S. Sanitary Commission and murder

A National French Draft Horse Association gold medal awarded to Ed Hodgson at the 1893 Columbian Exposition sold for $14,400 at an August 2019 Heritage auction.

By Jim O’Neal

In 2003, I got a reliable tip about a new non-fiction book, The Devil in the White City by Erik Larson. The author skillfully weaves two complex stories into an entertaining narrative. The story revolves around the 1893 World’s Columbian Exposition in Chicago (“The White City”) and the riveting true story of H.H. Holmes (“The Devil”). Holmes is credited with being the first American serial killer after he lured as many as 200 people into his “Murder Castle.” At the same time, Jack the Ripper was plying his trade in London. Several attempts have been unsuccessful in linking these two monsters.

In 2010, Leonardo DiCaprio bought the film rights to the best-selling book and, presumably, his production company, Appian Way Productions, will eventually be turning out a movie. A short list of films by the studio includes The Aviator, Public Enemies, The Wolf of Wall Street and the Oscar-winning The Revenant. The production company has collaborated with Martin Scorsese and Clint Eastwood on several entertaining films, but it’s not clear if any other organizations will be involved. Larson went on to write several other excellent books that I can safely recommend for your enjoyment.

The 1893 Columbian Exposition was designed to celebrate the 400th anniversary of Christopher Columbus’ voyages to the New World. The Italian explorer and navigator made four voyages in 12 years (1492-1504), primarily searching for a shorter trade route from Europe to Asia. He was unsuccessful and, curiously, despite never setting foot on North America, is honored with a national holiday. Hence, America derives its name from a different Italian explorer, mapmaker Amerigo Vespucci, who also claimed to have made several voyages to our ZIP code.

However, Columbus is credited with opening the Western World, which resulted in significant trade and the European colonization of our neighbors. His trips include contact with Hispaniola (Haiti and the Dominican Republic), Cuba, Central and South America and several of the smaller Caribbean Islands. Latter-day historians have been critical of his treatment of the indigenous people. In addition to slavery, the “Columbian Exchange” was responsible for exposing local inhabitants to new diseases that resulted in widespread death due a lack of immunity (sound familiar?). Trade provided Europe with an amazing array of new foodstuffs, like the 200-plus varieties of potatoes from Chile, along with tobacco and dozens of others too numerous to list.

There was vigorous competition to host the 1893 Fair – with St. Louis, Chicago and New York City the leading contenders. NYC had powerful backers, with Cornelius Vanderbilt, William Astor and J.P. Morgan agreeing to provide $15 million in financing. But Chicago had their own heavy-hitters, who matched the $15 million and finally prevailed. They were especially motivated since this kind of visibility would provide an excellent opportunity to demonstrate they had fully recovered from the ashes of the Great Fire of 1871, which was wrongfully blamed on Mrs. O’Leary and her innocent cow. The event was a commercial success, with over 27 million visitors from 46 countries. The “White City” nickname was derived from the color of the facade of the 14 major buildings designed by some of the world’s most prominent architects. Plus, it didn’t hurt that a civil engineer named George Washington Ferris Jr. showed up with his now-famous wheel that could thrill over 2,000 people, fully loaded, at 50 cents per passenger. At over $1,000 per ride, it was the equivalent of having a U.S. Mint without having to buy any silver.

The real factor in the exhibition’s success was the remarkable skill of one man, Frederick Law Olmsted, primarily known for his work as superintendent for Central Park in New York. He had been a mere 35 years old and was soon in charge of thousands of workers. Then, the Civil War started and Olmsted took a short leave of absence since everyone was convinced it would be over very quickly. A carriage accident prevented him from joining the army to fight but, fortunately, he was asked to become the leader of the U.S. Sanitary Commission. When the war started, Northern forces consisted almost exclusively of volunteers that totally lacked the capability to provide medical assistance or even food to wounded soldiers. With Olmsted in charge, the Sanitary Commission raised funding and supplies from ordinary citizens and then devised means to deliver medical attention, food, tents and blankets to wounded soldiers right on the battlefields. This was an early example of Uber, but without an iPhone.

His reputation grew and 30 years later, the CEO of the Columbian Exposition hired him to organize everything in Chicago. Piece of cake.

I hope President Biden can find someone with just 5 percent of Frederick Olmsted’s skill and experience. Otherwise, it’s going to be a long four years.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

Today’s business tycoons would be wise to not forget the past

A statement on Union Iron Mills stationary signed by Andrew Carnegie and dated Sept. 29, 1870, sold for $6,572 at an April 2013 auction.

By Jim O’Neal

It may come as no surprise to learn that virtually all the major cities in California were incorporated in the same year. 1850 was also the year California became the 31st state to join the United States. It is now the most populous state and supports a $3 trillion economy, which ranks No. 5 in the world … larger than Great Britain. However, you probably don’t know that, in terms of land area, the three largest cities are Los Angeles, San Diego and (surprisingly) California City.

This large chunk of land was formed in the boomlet following World War 2 with the intent of rivalling Los Angeles. Southern California was flourishing due to temperate weather, Pacific Ocean beaches and nearby mountains. It seemed logical that with a large influx of people, all that was lacking were lots of affordable housing, automobiles, streets, freeways and plenty of water to drink and as irrigation for the orange groves.

An ambitious land developer spotted this unique opportunity and bought 82,000 acres of prime California City land just north of the SoCal basin. He commissioned a high-power, architectural master-plan community with detailed maps of blocks, lots and streets. Next was hiring a small army of 1,300 salesmen to promote land sales to individuals, while building a 26-acre artificial lake, two golf courses and a four-story Holiday Inn.

This was land speculation on a grand scale; they sold 50,000 lots for $100 million before the market dried up. Some reports claim that only 175 new homes were actually built. The fundamental reason was that Southern California land development primarily evolved south along the coastline toward San Diego and the prime ocean-front property in Malibu, Long Beach and Orange County. Although the scheme failed, California City was finally incorporated in 1965. Today, the 15,000 inhabitants, many from Edwards Air Force base, are sprinkled liberally over 204 square miles.

A prominent No. 4 on the list is San Jose, which narrowly escaped being destroyed in a 1906 earthquake that nearly leveled nearby San Francisco. When we lived there (1968-71), it was a small, idyllic oasis with plum trees growing in undeveloped lots in the shadow of the Santa Cruz Mountains. There were nice beaches an hour away and for $14.15, PSA would fly you 400 miles to LAX in 45 minutes. In addition to the short drive to San Francisco with all its wonders, Lake Tahoe offered gambling, except when it snowed on the Sierra Nevada, a mere 200 miles away.

Nobody dreamed that the miracle of Silicon Valley was on the horizon and the enormous impact of the Internet would result in the boom-bust of the dot.com era in the late 1990s. The stock market was up 400% and then down 80%, wiping out most of the gains. However, post 2002, and the proliferation of the personal computer, there was another technology revolution that would create more wealth than anyplace in the history of the world.

Apple, Google, Facebook, eBay, Intel, Cisco and Instagram are at the core of a technological society that has revolutionized our economy and communications, our lives and, by extension, the world. Smart phones, search engines and social-media giants – plus a community of 2,000 tech firms and venture capitalists – have generated enormous fortunes. Electric vehicles have morphed into driverless cars and trucks that will result in more creative destruction. AI and robotics will obsolete large swaths of production and elevate privacy and anti-trust concerns that will rival early 20th century government action to break up trusts.

Consider when Andrew Carnegie sold his Carnegie Steel Company to J.P. Morgan in 1901 for an astounding $303 million. He became the richest man in America, surpassing even John D. Rockefeller for several years. JPM then merged it with two other steel companies to form the first billion-dollar U.S. company, U.S. Steel. While Rockefeller continued to expand his oil monopoly, Carnegie devoted the last 18 years of his life to large-scale philanthropy. He literally lived by his credo: “The man who dies rich dies disgraced.” President Teddy Roosevelt would lead the trust-busting that became necessary.

Tim Cook, Mark Zuckerberg, the Google gang and Jeff Bezos would be wise to heed George Santayana’s aphorism: “Those who cannot remember the past are condemned to repeat it.” Especially when social media becomes more addictive than crack cocaine.

Peaceful transfer of presidential power is one of our strengths

*Seven Days in May*, starring Burt Lancaster and Kirk Douglas, is a 1964 movie about a military/political cabal’s planned takeover of the U.S. government.

By Jim O’Neal

It seems clear that one of the bedrock fundamentals that contributes to the stability of the U.S. government is the American presidency. Even considering the terrible consequences of the Civil War – 11 states seceding, 620,000 lives lost and widespread destruction – it’s important to remember that the federal government held together surprisingly well. The continuity of unbroken governance is a tribute to a success that is the envy of the world.

Naturally, the Constitution, our system of justice and the rule of law – along with all the other freedoms we cherish – are all critical contributors. But it’s been our leadership at the top that’s made it all possible. In fact, one could argue that having George Washington as the first president for a full eight years is equal in importance to all other factors. His unquestioned integrity and broad admiration, in addition to precedent-setting actions, got us safely on the road to success despite many of the governed being loyal to the British Crown.

Since that first election in 1789, 44 different men have held the office of president (Grover Cleveland for two separate terms), and six of them are alive today. I agree with Henry Adams, who argued, “A president should resemble a captain of a ship at sea. He must have a helm to grasp, a course to steer, a port to seek. Without headway, the ship would arrive nowhere and perpetual calm is as detrimental to purpose as a perpetual hurricane.” The president is the one who must steer the ship, as a CEO leads an organization, be it small or large.

In the 229 intervening years, there have been brief periods of uncertainty, primarily due to vague Constitutional language. The first occurred in 1800, when two Federalists each received 73 electoral votes. It was assumed that Thomas Jefferson would be president and Aaron Burr would be vice president. The wily Burr spotted an opportunity and refused to concede, forcing the decision into the House. Jefferson and Burr remained tied for 35 ballots until Alexander Hamilton (convinced that Jefferson was the lesser of two evils) swayed a few votes to Jefferson, who won on the 36th ballot. This technical glitch was modified by the 12th Amendment in 1804 by requiring an elector to pick both a president and a vice president to avoid any uncertainty.

A second blip occurred after William Henry Harrison and John Tyler defeated incumbent Martin Van Buren. At age 68, Harrison was the oldest to be sworn in as president, a record he held until Ronald Reagan’s inauguration in 1981 at age 69. Harrison died 31 days after his inauguration (also a record), the first time a president had died in office. A controversy arose over the successor. The Presidential Succession Act of 1792 specifically provided for a special election in the event of a double vacancy, but the Constitution was not specific regarding just the presidency.

Vice President Tyler, at age 51, would be the youngest man to assume leadership. He was well educated, intelligent and experienced in governance. However, the Cabinet met and concluded he should bear the title of “Vice President, Acting as President” and addressed him as Mr. Vice President. Ignoring the Cabinet, Tyler was confident that the powers and duties fell to him automatically and immediately as soon as Harrison had died. He moved quickly to make this known, but doubts persisted and many arguments followed until the Senate voted 38 to 8 to recognize Tyler as the president of the United States. (It was not until 1967 that the 25th Amendment formally stipulated that the vice president becomes president, as opposed to acting president, when a president dies, resigns or is removed from office.)

In July 1933, an extraordinary meeting was held by a group of disgruntled financiers and Gen. Smedley Butler, a recently retired, two-time Medal of Honor winner. According to official Congressional testimony, Smedley claimed the group proposed to overthrow President Franklin Roosevelt because of the implications of his socialistic New Deal agenda that would create enormous federal deficits if allowed to proceed.

Smiley Darlington Butler was a U.S. Marine Corps major general – the highest rank authorized and the most decorated Marine in U.S. history. Butler (1881-1940) testified in a closed session that his role in the conspiracy was to issue an ultimatum to the president: FDR was to immediately announce he was incapacitated due to his crippling polio and needed to resign. If the president refused, Butler would march on the White House with 500,000 war veterans and force him out of power. Butler claimed he refused the offer despite being offered $3 million and the backing of J.P. Morgan’s bank and other important financial institutions.

A special committee of the House of Representatives (a forerunner to the Committee on Un-American Activities) headed by John McCormack of Massachusetts heard all the testimony in secret, but no additional investigations or prosecutions were launched. The New York Times thought it was all a hoax, despite supporting evidence. Later, President Kennedy privately mused that he thought a coup d’état might succeed if a future president thwarted the generals too many times, as he had done during the Bay of Pigs crisis. He cited a military plot like the one in the 1962 book Seven Days in May, which was turned into a 1964 movie starring Burt Lancaster and Kirk Douglas.

In reality, the peaceful transfer of power from one president to the next is one of the most resilient features of the American Constitution and we owe a deep debt of gratitude to the framers and the leaders who have served us so well.

JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

McKinley Skillfully Assumed More Presidential Power

This William McKinley political poster, dated 1900, sold for $6,875 at a May 2015 Heritage auction.

By Jim O’Neal

William McKinley was 54 years old at the time of his first inauguration in 1897. The Republicans had selected him as their nominee at the St. Louis convention on the first ballot on June 16, 1896. He had spent several years as an effective congressional representative and more recently the 39th governor of Ohio. Importantly, he had the backing of a shrewd manager, Mark Hanna, and the promise of what turned out to be the largest campaign fund in history – $3.5 million – largely by describing the campaign as a crusade of the working man versus the rich, who had impoverished the poor by limiting the money supply.

In the 1896 election, he defeated a remarkable 36-year-old orator, William Jennings Bryan, perhaps the most talented public speaker who ever ran for any office. McKinley wisely decided he could not compete against Bryan in a national campaign filled with political speeches. He adopted a novel “front porch” campaign that resulted in trainloads of voters arriving at his home in Canton, Ohio.

Bryan would lose again to McKinley in 1900, ducked Teddy Roosevelt in 1904, and then lose a third time in 1908 against William Howard Taft. The three-time Democratic nominee did serve two years as secretary of state for Woodrow Wilson (1913-15) and then died five days after the end of the Scopes Monkey Trial in 1925.

William and Ida McKinley followed Grover and Frances Cleveland into the White House after Cleveland’s non-consecutive terms as the 22nd and 24th president. Cleveland’s second term began with a disaster – the Panic of 1893 – when stock prices declined, 500 banks closed, 15,000 businesses failed and unemployment skyrocketed. This significant depression lasted all four years of his term in office and Cleveland, a Democrat, got most of the blame.

His excuse was the 1890 Sherman Silver Purchase Act, which required the Treasury to buy any silver offered using notes backed by silver or gold. An enormous over-production of silver by Western mines forced the Treasury to borrow $65 million in gold from J.P. Morgan and the Rothschild family in England. Since Cleveland had been unable to turn the economy around, it virtually ruined the Democratic Party and created the era of Republican domination from 1861 to 1933, with only Woodrow Wilson winning in 1912 when squabbling between Roosevelt and Taft split the vote three ways.

It’s common knowledge that McKinley was assassinated in 1901 after winning re-election in 1900, but there’s little attention paid to the time he spent in office beginning in 1897. 1898 got off to a wobbly start when his mother died, leading to a full 30 days of mourning that canceled an important diplomatic New Year’s celebration. Tensions between the United States and Spain over Cuba had electrified the diplomatic community and it was hoped that a White House reception would have provided a convenient venue to discuss strategic options.

Spain had mistreated Cuba since Columbus discovered it in 1492 and in 1895, it suspended the constitutional rights of the Cuban people following numerous internal revolutions. Once again, the countryside raged with bloody guerilla warfare; 200,000 Spanish troops were busy suppressing the insurgents and cruelly governing the peasant population. American newspapers horrified the public with details that offended their sense of justice and prompted calls for U.S. intervention. Talk of war with Spain was in the air again.

On Feb. 9, two days before a reception to honor the U.S. Army and Navy, the New York Journal published a front-page article revealing the details of a Spanish diplomat denouncing McKinley as a weakling, “a mere bidder for the admiration of the crowd.” The same day, the Spanish minister in Washington retrieved his passport from the State Department and boarded a train to Canada.

A rapid series of events led to war with Spain, including $50 million that Congress placed at the disposal of the president to be used for defense of the country, with no conditions attached. McKinley was wary of war due to his experience in the Civil War, but he carefully discussed the issue with his Cabinet and key senators to ensure concurrence. This was the first significant step to war and ultimately the transformation of presidential power. On April 25, Congress formally declared war on Spain and the actual landing of forces took place on June 6, when 100 Marines went ashore at Guantanamo Bay.

McKinley’s skillful assumption of authority during the Spanish-American War subtly changed the presidency, as Professor Woodrow Wilson of Princeton University wrote: “The president of the United States is now … at the front of affairs as no president since Lincoln has been since the start of the 19th century.” Those who followed McKinley into the White House would develop and expand these new powers of the presidency … starting with his vice president and successor Theodore Roosevelt, who had eagerly participated in the war with Spain with his “Rough Riders at San Juan Hill.”

We see their fingerprints throughout the 20th century and even today as the concept of formal declarations of war has become murky. Urgency has gradually eroded the power enumerated to Congress and there is almost always “no time to wait for an impotent Congress to resolve their partisan differences.”

The Founding Fathers would be surprised at how far the pendulum has swung.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

Carnegie Coveted Crown of Richest Man in the World

This Andrew Carnegie photograph – inscribed, signed and dated Dec. 11, 1917 – realized $1,015 at a September 2011 Heritage auction.

By Jim O’Neal

Jeff Bezos of Amazon is the world’s richest man, with an estimated net worth of more than $100 billion. A hundred years ago (1916), John D. Rockefeller became America’s first billionaire, which in today’s economy would be two to three times greater than Bezos’ fortune. In the late 19th century, Andrew Carnegie coveted this crown and saw steel as his road to stardom.

In the post-Civil War era, America grew rapidly as railroads crisscrossed the country and extended their reach to all four corners. Electricity arrived to light up buildings and homes, oil supplemented kerosene and coal, iron and steel production grew as demand soared to keep up with rapid economic expansion. Occasional booms/busts occurred since the markets were unregulated and coordination was difficult.

Carnegie had led the growth in the American steel industry and his ambition to snatch Rockefeller’s crown became more acute. One of the key industry developments involved the construction of a steel bridge to connect St. Louis and East St. Louis on opposite banks of the mighty Mississippi River. The Eads Bridge, named for its designer, engineer James B. Eads, relied heavily on steel for its revolutionary design. It was set to become the first significant bridge using steel girders and a cantilever form.

A young Carnegie supplied the financing and the steel, despite skepticism over the sturdiness of the structure after it was completed. A man named John Robinson came up with a clever way to dispel any doubts. Elephants were believed to have good instincts about where they stepped, so Robinson borrowed a fully grown one from a traveling circus. On June 14, 1874, he led the beast across the length of the bridge, with crowds on both ends going wild. Later, a convoy of locomotives were driven back and forth as a further (and final) test of soundness.

On July 4, 1874, the bridge officially opened with General William Tecumseh Sherman driving the last spike as 150,000 people looked on. Demand for steel exploded, forcing Carnegie to develop creative ways to boost production. One was a modified vertical production technique that maximized factory output. But that was still not enough. It became obvious that a 12-hour, six-day workweek was needed. The only problem was that workers’ health couldn’t keep up. Carnegie hired tough managers to impose the onerous schedule and he left for Scotland to escape the critics. Later, his guilty conscience led him to an unprecedented binge of philanthropy after he sold the Carnegie Steel Company to J.P. Morgan for $480 million. It became U.S. Steel, the first billion-dollar corporation in the world.

John D. Rockefeller took an even more devious strategy to his domination of the oil-refining industry. In 1872, he formed a shell corporation: the South Improvement Company (SIC). He then struck an agreement with large railroad companies whereby they sharply raised freight rates for all oil refineries, except those in the SIC (notably Standard Oil), which received substantial rebates – up to 50 percent off crude and refined oil shipments. Then came the most deadly innovation – SIC members also received “drawbacks” on shipments made by rival refineries. So when Standard Oil made shipments from Pennsylvania to Cleveland, they received a 40-cent rebate on every barrel, plus another 40 cents for every barrel of oil shipped by every competitor!

It has been called “an instrument of competitive cruelty unparalleled in industry.” In fact, it was collusion on a scale never equaled in American history. And it was only one of several techniques employed. But it did help Mr. Rockefeller and his investors achieve a 90 percent share of the entire U.S. oil business.

All Bezos has is the internet.

Carnegie Had a Simple Philosophy on How to Spend Your Life

A photograph dated May 1918, signed by Andrew Carnegie, his wife and his daughter, sold for $1,075 at a September 2011 Heritage auction.

“I should consider it a disgrace to die a rich man.” – Andrew Carnegie (1887)

By Jim O’Neal

Andrew Carnegie was born in 1835 in a one-room house in Dunfermline, Scotland, near the northern shore of the Firth of Forth – which is the estuary (firth) of several Scottish rivers, including the River Forth. One should not be surprised to learn that a major employer in Dunfermline today is Amazon. (How else to provide two-hour deliveries to Prime customers everywhere?).

The Carnegie family made it to Allegheny, Pa., and that’s where the young (uneducated) Andrew began his remarkable career. He started as a telegraph messenger boy for the Ohio Telegraph Company and culminated his career with the formation of the Carnegie Steel Company. By 1889, the production of steel in the United States had surpassed that of the entire United Kingdom … a mild embarrassment since Sir Henry Bessemer had invented the first inexpensive process for the mass production of steel using molten pig iron.

When Carnegie sold his companies to J. Pierpont Morgan in 1901, Morgan proceeded to consolidate the entire steel industry in America to form the United States Steel Corporation. This was the first corporation in the world with a market capitalization of over $1 billion. Carnegie’s share was $480 million, which temporarily vaulted him into first place for the Richest Man (a situation John D. Rockefeller soon rectified).

But Carnegie was always more concerned about the best way of dealing with the new phenomenon of wealth inequality and wrote about it in 1899 in The Gospel of Wealth, an article that described the responsibility of philanthropy by the new upper-class, self-made rich. He proposed reducing the stratification between rich and poor by having the wealthy redistribute their surplus instead of passing it along to heirs.

Thus, Andrew Carnegie became the rarest of multimillionaires when the enormously wealthy Scottish immigrant gave the nation one of the most remarkable gifts in history … 1,689 public library buildings in 1,421 communities. The value of his gifts – made between 1886 and 1917 – comes close to $1 billion when adjusted for inflation.

Carnegie funded library buildings in many expected cities, including Pittsburg (his adopted hometown) and New York, but also in places like Jennings, La., and Dillon, Mont. Another added twist was that he only donated money for a building, and only if the local taxing authority agreed to provide the site, then furnish and maintain the library with an annual pledge of 10 percent of the gift. This cleverly motivated local citizens to stay involved, something an outright donation might not have accomplished.

Carnegie had a simple philosophy on how a person should spend their life – the first third getting a first-rate education, the next third making money, and the last third on philanthropy. Not a bad plan. Carnegie focused his charity on promoting education, peace and equality. When he died, the remainder of his estate, some $30 million, was donated to his causes. The Carnegie name is on far too many buildings and foundations to list … you know many of them.

For some reason, it has always irked me to watch the ultra-rich of today shield their money from taxation by stuffing it in non-taxable, charitable foundations (run by their family), take their income in low-tax dividends, and then complain when their secretaries pay a higher income tax rate … then encourage the feds to raise the tax rate on my pension.

Gilded Age Created Super-Wealthy Americans and their Extremely Large Homes

Cornelius Vanderbilt at one point controlled 10 percent of all the money in circulation in the United States.

By Jim O’Neal

A recent New York Times edition has a follow-up story on America’s most expensive house – a 38,000-square-foot beauty listed at $250 million. The current all-time record is believed to be an East Hampton estate that sold for $147 million in 2014, followed by a California house that sold for $117.5 million in 2013. Apparently, there is another Bel Air project under construction that would dwarf all of these at $500 million.

This may seem like a modern-day phenomenon, but it hardly compares with the late 19th century – “The Gilded Age” – when truly vast fortunes were accumulated to the point it required “creative spending,” and real estate was a favored target. The Vanderbilts were a prime example, as shipping and railroad magnate Cornelius Vanderbilt stood out among other famous names of the day, such as Morgan, Astor, Rockefeller, Mellon and Carnegie. At one point, “Commodore” Vanderbilt (as he liked to be called) personally controlled 10 percent of all the money in circulation in the United States.

Naturally, all these wealthy Americans built homes on a grand scale. Grandest of all were the Vanderbilts. They built 10 mansions in New York alone, all on 5th Avenue, one with 137 rooms. And everyone built more palatial homes outside the city, particularly in Newport, R.I. The super-rich even had the nonchalance to call them “cottages,” despite the fact that they were so big even the servants needed to have servants.

This gaudy ostentation generated such widespread disapproval that a Senate committee seriously considered introducing legislation to limit how much a person could spend on a house (but not how many). These were the days when John D. Rockefeller made $1 billion a year (adjusted for inflation) and paid no income tax. No one did. Congress tried to introduce a 2 percent income tax over $4,000 in 1894 and the Supreme Court promptly ruled it unconstitutional.

Warren Buffet thinks we are better off today since rich folks back then couldn’t buy televisions, luxury cars (with GPS), cellphones, jet travel, microwaves, talking movies, air conditioners, Starbucks lattes … or lifesaving CT scans, organ transplants or statins/vaccines – since they didn’t exist. All they had was money.

So like the Commodore’s grandson George Washington Vanderbilt, they turned to real estate and homes. This Vanderbilt heir decided to build a cottage of his own in 1888, when he was still in his 20s. He bought 130,000 acres in North Carolina and built a rambling 250-room mansion. He hired 1,000 workers to build a dining room with a 75-foot ceiling that seated 76. The estate had 200 miles of road and included a town complete with schools, a hospital, churches, banks, a railroad station and shops for 2,000 employees and their families. The surrounding forests were logged for timber and the many farms produced fruit, vegetables, eggs, poultry and livestock.

He had planned to live there part-time with his mother, but she died before it was complete. So he lived there alone until he finally married and had a daughter. Then he died.

As F. Scott Fitzgerald supposedly once said to Ernest Hemingway: “The rich are different from you and me.” To which Hemingway replied, “Yes, they have more money.” (And thus a famous quote/counter-quote myth was born … with many variations.)

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chairman and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

Chicago World’s Fair was More Than a Ferris Wheel, Buffalo Bill and Commemorative Coins

1893-worlds-columbian-exposition-admittance-ticket — A group of 18 World’s Columbian Exposition tickets, including this scarce Benjamin Franklin piece, realized $1,265 at a January 2011 Heritage auction.

By Jim O’Neal

In 2003, bestselling author Erik Larson wrote The Devil in The White City, a non-fiction narrative of a serial killer who murdered up to 200 people using the 1893 World’s Columbian Exposition (the Chicago World’s Fair) as a backdrop. Leonardo DiCaprio reportedly has the film rights and Martin Scorsese will direct.

There was a lot of competition for the fair between Chicago and New York City. NYC bolstered their bid when Cornelius Vanderbilt, William Waldorf Astor and J.P. Morgan pledged $15 million in support. But Chicago prevailed by matching the $15 million from Marshall Field, Philip Armour and Gustavus Swift (of meatpacking fame, who sold “Everything but the squeal,” a highly effective slogan highlighting how they used all animal parts to make other products and eliminate pollution).

However, what sealed the deal was a pledge by Lyman Gage, president of the powerful First National Bank of Chicago, to provide millions of dollars to help finance exhibitors. Gage would later serve as the 42nd Secretary of the Treasury under both William McKinley and Teddy Roosevelt.

Chicago was eager to host the event and demonstrate how much progress they had made after the disastrous Fire of 1871 involving Mrs. O’Leary’s cow. They painted so many stucco buildings white and had new electric lights illuminating so many streets that they earned the nickname “The White City.” They successfully conveyed the image of fresh, sanitary and new. There was also a major initiative called City Beautiful that included cleaning up trash in streets, empty lots and alleys.

A major mistake they made was denying William Frederick Cody (“Buffalo Bill”) permission to perform his famous Wild West Show. Ever the shrewd businessman, he simply set up shop outside the fairgrounds and siphoned off customers. However, the fair’s shaky finances received a big boost when Pittsburgh-based bridge maker George Ferris debuted his new invention – a 264-foot-tall Ferris Wheel. It could accommodate 2,160 people at a time and with a fare of 50 cents (double the cost of a fair ticket), it bailed out the fair and wiped out a big budget deficit.

The federal government also pitched in with the introduction of the country’s first postcards, a new commemorative stamp, and two new commemorative coins. One was a quarter featuring Queen Isabella – who financed the voyage of Columbus. It was the first time a U.S. coin honored a woman. The other was the 50-cent commemorative Columbus coin, both still popular with coin collectors today. The entire fair was an homage to Columbus, celebrating his voyage 400 years earlier, despite being one year late.

On July 12, American historian Frederick Jackson Turner skipped the Wild West Show and the docking of a replica from Norway of a Viking ship – just two of the hundreds of events that attracted up to 28 million spectators to the fair. Turner opted to put some finishing touches on his thesis before delivery at the Art Institute of Chicago that night.

More on his historic speech in my next post.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is President and CEO of Frito-Lay International [retired] and earlier served as Chairman and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].