The Intelligent Collector Magazine | Blog – Page 51 – The Official Blog of Heritage Magazine for the Intelligent Collector

Yes, There Was a Time When Smoking was Punishable by Beheading

By Jim O’Neal

“Not a cough in a carload!”

In 1927, Lorillard Tobacco Company advertised their Old Gold brand of cigarettes with this catchy phrase. Testifying under oath before Congress in 1994, Lorillard CEO Andrew Tisch was one of “The 7 Dwarfs” (Big Tobacco CEOs) who claimed they “didn’t believe that nicotine is addictive nor that cigarette smoking causes cancer.”

No one was ever indicted for perjury or having a low IQ.

In 1950, Camel advertised “Every doctor in private practice was asked. More doctors smoke Camels than any other cigarette!” Camel ads went on to claim “Smoke as many as you want … They never get on your nerves.”

In 1953, Liggett & Myers went one step further: “Just what the doctor ordered!”

William Thalman (who played District Attorney Hamilton Burger on TV’s Perry Mason) died of lung cancer in August 1968, but made an anti-smoking TV spot that started, “Before I die, I want to do what I can to leave a world free of cancer for my six children…” It made quite a stir when it aired posthumously. Others finally joined in despite advertising concerns.

In 1992, “The Marlboro Man” Wayne McLaren, who was dying of lung cancer, appeared at the Philip Morris annual shareholders meeting and asked the company to voluntarily limit their advertising. Chairman Mike Miles brushed him off … quickly.

McLaren died three months later at age 51.

Miles was the first non-smoker to run Philip Morris and is credited with “Marlboro Friday” in 1993, when he reduced the selling price of cigarettes 20 percent in a vain attempt to regain share from generics. The board replaced him early the next year.

However, the renamed Altria Group Inc. is now a $120 billion corporation with strong international sales and pays a dividend of 3.7 percent. They continue selling the most efficient delivery system for nicotine to hundreds of millions of throats and lungs. One of their studies in Eastern Europe asserts it is cheaper to let people die early from lung cancer than provide long-term health care.

In the 17th century, a Russian czar banned smoking and then had three-time violators beheaded. That made it hard to inhale, but people today still continue finding ways to “sneak a smoke.”

P.S. The 1999 film The Insider starring Russell Crowe and Al Pacino is well worth another viewing. It is an entertaining look at the tobacco industry and was nominated for seven Oscars.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is President and CEO of Frito-Lay International [retired] and earlier served as Chairman and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

The Day in 1978 that Coach Woody Hayes Went Berserk

Coach Woody Hayes was inducted into the College Football Hall of Fame in 1983.

By Jim O’Neal

On Dec. 29, 1978, a Clemson player intercepted a last-minute Ohio State pass and Clemson went on to defeat the Buckeyes 17-15 in the Gator Bowl.

After the interception, OSU Coach Woody Hayes goes berserk and punches the Clemson player in the throat. Hayes then charges a game official and abuses him. Accounts vary as to exactly what was said.

Up until this time, teams under Coach Hayes at Ohio State University had won 13 Big 10 league titles and five National Championships. Coach Hayes had also won the College Football “Coach of the Year” three times (the award is now called the Paul “Bear” Bryant Award).

None of this seemed to matter the day after the game. Coach Hayes was fired after 28 years of outstanding service. However, this only pertained to football. He continued to both teach at OSU and mentored students. In 1983, he was inducted into the College Football Hall of Fame.

Players and coaches admired his spirit of competition and remind us that in 1968, while leading arch rival Michigan 44-14, OSU scored another touchdown and went for a two-point conversion. Accused of “running up the score,” Hayes was asked … why? Hayes quickly replied “because I couldn’t go for 3!”

OSU went on to win the game 50-14.

Incidentally, the quarterback who threw the interception that got Hayes fired, Art Schlichter, was a four-year starter at Ohio State and a first-round draft in the NFL. Schlichter had a terrible gambling addiction that started early and plagued him for 30 years. He lost all of his money (and all he could borrow) and was in and out of prison for a long time.

He was the first NFL player to be suspended for gambling after Alex Karras and Paul Hornung in 1963.

We rank him No. 4 on the all-time worst draft picks, a group that is headed up by No. 1 Ryan Leaf.

Now that it’s Behind Us, Let’s Examine the Violent History of Valentine’s Day

*Saturday Evening Post* illustrator Edmund F. Ward (1892-1990) completed his own version of the St. Valentine’s Day Massacre. This oil on canvas went to auction in August 2010.

By Jim O’Neal

On Feb. 14, 1929, two uniformed policemen and two men in business suits entered a Chicago-area garage, lined up seven men against a wall and killed them. Two of the men used Thompson machine guns (“Tommy Guns”) and the deceased were members of the George “Bugs” Moran gang.

The two policemen marched the shooters out of the building and witnesses just assumed they were part of a rival gang that had been swiftly apprehended by the “heat.” In fact, all four were part of the Al Capone crew that routinely eliminated local competition.

Due to the date, the gangland killing was quickly dubbed “The St. Valentine’s Day Massacre” and 87 years later, its notoriety still persists. Primarily, this is due to the numerous movies, television shows and books based on the event. My personal favorite is the 1967 film The St. Valentine’s Day Massacre, starring Jason Robards, Bruce Dern, George Segal and John Agar (Shirley Temple’s troubled first husband).

Ironically, the first Valentine also died a violent death on Feb. 14 about 278 AD, during the reign of Roman Emperor Claudius II, who was involved in many unpopular and bloody military campaigns. As a result, he had difficulty recruiting soldiers because of their strong attachment to wives and children.

In a questionable effort to solve this chronic issue, “Claudius the Cruel” banned all wedding engagements in Rome. Valentine (granted sainthood posthumously) defied the emperor and continued performing marriages in secret ceremonies.

When discovered, he was arrested and dragged before the Prefect of Rome, who promptly condemned him to be beaten to death with clubs and then beheaded. Legend has him leaving a note to his jailer’s daughter signed “From your Valentine.”

In truth, there are several legends associated with various Valentines through history. According to the Catholic Encyclopedia, at least three different Valentines, all of them martyrs, are mentioned under the date of Feb. 14; one was a priest in Rome, the second a Bishop of Interamna (now Terni, Italy), and the third Valentine a martyr in the Roman province of Africa.

There is also uncertainty over how the martyrs’ names became connected with romance. However, we do know that Pope Gelasius decided to end pagan festivals of love and declared that Feb. 14 simply be celebrated as St. Valentine’s Day. Gradually, the practice of love letters, poems and flowers found their way back in.

In one final effort in 1969, the Catholic Church discontinued liturgical veneration of him (them?), although the name remains on a list of recognized saints. (Note: I’ve run across a dozen St. V’s and even a Pope Valentine).

An incontrovertible fact is that St. Valentine is the patron saint of beekeepers and epilepsy.

Custer’s Last Stand Marked the Beginning of the End for American Indian Warriors

This large half-plate ambrotype of George Armstrong Custer was taken circa September 1863 by William Frank Browne. It realized $83,650 at a December 2012 Heritage auction.

By Jim O’Neal

T.J. Stiles’ new book Custer’s Trials: A Life on the Frontier of a New America is being praised for the author’s ability to cut through decades of “revisionist baggage,” change the camera’s angle and examine Custer’s life as actually lived … to better gauge the man, his times and his “larger meaning” (whatever that means).

I’m a skeptic, but since Stiles’ biography on Cornelius Vanderbilt was brilliant (winning the Pulitzer Prize and National Book Award), I will probably Kindle it anyway.

What I know is that on the morning of June 25, 1876, Lieutenant Colonel George Armstrong Custer and 210 members of the 7th Cavalry (including two brothers) were killed by the Lakota Sioux and Northern Cheyenne.

Custer was born in Ohio in 1839, was lucky not to be expelled from West Point (he finished last in his class of 34 cadets) and had a decent career in the Civil War. He was probably indifferent to the issue of slavery and appears to be the type that thrived on war … like so many others of that period.

He undoubtedly loved being called “The Boy General.” With his long, blond hair, he was “the synonym of dashing gallantry and unfaltering fidelity” – at least according to The New York Times.

As a failed business speculator, the war offered him a perfect fit for his ambition and many wondered what he might do if he survived. The answer was quite simple: more war.

But this time, the Plains Indians were aggressively defending the land ceded to them by the Second Treaty of Fort Laramie.

In return for a cessation of attacks against miners and other settlers, the federal government gave the Sioux much of western South Dakota and eastern Wyoming. They also pledged to keep others away from the Sioux’s sacred Paha Sapa, or Black Hills.

However, in 1876 gold was discovered in the Black Hills and soon a hoard of 15,000 miners swarmed the territory. President Grant sent troops to push the Indians farther west and this put the Sioux on a direct collision course with Custer.

The Battle of the Little Big Horn, or “Custer’s Last Stand,” is now legendary, but the larger point is that this single event marked the beginning of the end for the thousands of Sioux warriors involved. In fact, it also included all of the Indian peoples of America.

Following the defeat, public outcry turned Custer into a martyr whose spilt blood had to be avenged. An expanded Army fiercely hounded the great Sioux leader Sitting Bull (he escaped to Canada) and his people. Most of the Sioux surrendered and ended up on reservations.

Within 15 years of Custer’s death, the battles had all faded into legend … waiting patiently to be revived by filmmakers, biographers and blog writers.

After Now-Legendary Ali-Liston Bout, Boxer Turned Down Politics

The gloves that Muhammad Ali and Sonny Liston wore in their 1965 match realized $956,000 at a February 2015 auction.

By Jim O’Neal

In 1960, Cassius Clay won the Olympic Gold Medal in Rome in the light heavyweight division. On this date, Feb. 25 in 1964, he scored a TKO over Sonny Liston and became the undisputed World Heavyweight Champion.

Two days later, he announced he had joined an African-American Muslim group, the Nation of Islam, and became Muhammad Ali.

On May 25, 1965, I agreed to drive three of my friends to the Anaheim, Calif., “Theater in the Round” to see the big-screen TV rematch between Muhammad Ali and Liston. They were fighting in Lewiston, Maine. Traffic was bad and we were running a little late.

I volunteered to get four beers at the concession stand while they secured our seats. The service was also a little slow.

Oops.

Ali knocked out Liston in the first round (officially 2:12), which is still the fastest in heavyweight championship history. I did not get to see the knockout live, but the replays were interesting and the beer was cold. We may have had a second round.

Later, someone suggested to Liston he should try politics due to his high name recognition. His reply is still one of my favorites: “I would rather be a lamppost in Denver than the mayor of Philadelphia.”

Classic Liston.

Edith Bolling Wilson Played the Role of First Woman President Long Before Hillary

This Wilson & Marshall jugate was offered at a June 2015 auction.

By Jim O’Neal

Former President Bill Clinton often reminded voters that if they voted for him, they would get “two for the price of one” – referring, of course, to Hillary. Little mention was made that Al Gore was included in the deal. One assumes that now Hillary has a similar promise tucked away for the appropriate time.

Quite the opposite was true when Woodrow Wilson won the presidency in 1912. His first choice for VP, House Speaker Oscar Underwood of Alabama, turned him down, and the delegates chose Thomas Riley Marshall, much to Wilson’s dismay.

Later, he treated his VP with disdain, not terribly uncommon, except in this instance, Wilson unfairly branded him an unworthy featherweight – “A small caliber man” … “brought along to deliver Indiana’s electoral votes and little more.”

Once in Washington, Marshall spoke his mind early and often, but quickly saw it was a waste of time. After Wilson literally forced him to move his office out of the White House, he settled into the tedium of his daily chores and practiced keeping his wit sharp as a well-paid public speaker.

However, he soon decided his role as President of the Senate was his primary constitutional duty and devoted most of his time there. Marshall sincerely believed the office of VP was an extension of the legislature as opposed to the executive branch. On March 8, 1917, he led an effort to impose a rule on senators to end filibusters if two-thirds of voting senators agreed. This helped eliminate anti-war efforts to block supplies for Europe.

One exception was when Wilson was in Europe after the United States entered World War I. VP Marshall became the first to hold Cabinet meetings in the absence of the president. But this was short-lived.

After President Wilson was partially paralyzed and without any doubt incapacitated by a second stroke in October 1919, Vice President Marshall should have moved forcefully to assume the presidency.

He had the backing of Secretary of State Robert Lansing, Cabinet members and Congressional leaders. Instead, he allowed the First Lady, Wilson’s personal physician and Wilson’s cronies to conceal the president’s condition in an elaborate cover-up involving seclusion, forged signatures and false health reports.

This button and ribbon shows Woodrow Wilson and First Lady Edith Bolling Wilson.

And so the man who, as governor of Indiana, had personally laid the final “Golden Brick” to complete the Indy 500 Speedway in 1909 contented himself with press reports, senatorial oversight and some of the most scathingly delightful commentaries and one-liners ever uttered about the office of the vice president.

Voters literally got “one for the price of two,” but ironically this did not include either President Wilson or VP Marshall, but Edith Bolling Wilson – the First Lady and Wilson’s second wife.

P.S. Marshall’s only real claim to fame is the phrase “What this country needs is a good 5-cent cigar.” That line actually originated in Kim Hubbard’s comic strip Abe Martin of Brown County. Marshal saw it, repeated it on the Senate floor and myth became history (once again).

Nearly 55 Years Ago, Nicklaus Got His Start with an Unspectacular Payday

This gold Rolex wristwatch presented to Jack Nicklaus for his 1980 U.S. Open victory realized $33,460 at an August 2013 Heritage auction.

By Jim O’Neal

On Jan. 8, 1962, a chubby, 21-year-old pro golfer picked up a check for $33.33 after tying for 50th (last place) with Billy Maxwell and Don Massengale in the Los Angeles Open.

The tournament was played at Rancho Park in West Los Angeles.

Thus began the pro career of the best golfer of all time – Jack Nicklaus, who went on to win 18 Major Championships (the record) … six Masters, five PGA, four U.S. Opens and three British Championships (The Open). He also won two U.S. Amateur Championships.

He would go on to win 73 PGA tournaments and 10 on the Champions (Seniors) before retiring in 2005.

His pro winnings were $9,102,462 and in 2004 he was named the Golfer of the Century/Millennium. Golf Magazine named him Golfer of the Century for 1888-1998.

On that sunny day in California in 1962, I had decided to follow Phil Rodgers, who shot 62 (9 under par) and won the tournament by 9 strokes … 21 better than Nicklaus.

Who knew?

P.S. Billy Casper was the first golfer to win more than $200k in one year ($205,168 in 1968). In 2015, caddy Steve Williams earned $1.27 million.

P.P.S. Since the prize money for last place in 1962 was $100 and Maxwell, Massengale and Nicklaus each got $33.33, what happened to the extra cent? Yes, I know it takes a curious mind to think of this, but you have to pay attention to the small things.

As We Pay Tribute to Scalia, Let’s Recall Landmark Appointment Case

After he was defeated in the 1800 presidential election, John Adams retired to Massachusetts as a gentleman farmer. A letter he wrote and signed 13 years later realized $46,875 at an October 2014 Heritage Auction.

By Jim O’Neal

The landmark case known as Marbury vs. Madison arose after the bitter 1800 election when Vice President Thomas Jefferson defeated President John Adams, tied with and Aaron Burr and then eventually won when Alexander Hamilton swung the New York boys to him on the 36th ballot.

A bitter Adams made a last-minute attempt to pack the judiciary with Federalists by appointing 16 new circuit judges and 42 new Justices of the Peace for the District of Columbia. However, four of the new justices, including William Marbury, did not get their commissions before Adams’ last day in office.

Secretary of State James Madison refused to give the four men their commissions, so Marbury asked the Supreme Court to issue a writ of mandamus ordering Madison to do it. This put Chief Justice John Marshall (newly appointed by Adams) in a delicate situation. If the Supremes issued the writ, Madison might simply refuse and the Court had no means to enforce compliance.

Alternatively, if the Court did not, then he was risking surrendering judicial power to Jefferson and his Democratic-Republican Party (later to become the Democratic Party).

Marshall decided there was no middle ground and that left the choice of either declaring the Constitution to be superior and binding, or allowing the legislature to be an entity of unchecked power. Since the nation had established a written Constitution with fundamental principles to bind it in the future, it had to be both superior and binding law. And if the Constitution was the superior law, then an act “repugnant” must be invalid.

The decision was to discharge Marbury’s action because the Court did not have original jurisdiction, and the Judiciary Act of 1789, which Marbury argued was the basis of his petition, was unconstitutional. The Court found the Constitution specifically enumerated cases where the Court had both original and appellate jurisdiction. The Court also concluded a writ of mandamus was unconstitutional and void.

In more recent times, the Court has asserted a broad judicial review power and the role as the ultimate interpreter of the Constitution. Once a law is declared unconstitutional, the courts simply decline to enforce it. Judicial review was once controversial. Even Judge Learned Hand felt it was inconsistent with the separation of power. However, “Marbury” served to make the judiciary equal to the executive and legislative branches.

Most scholars and historians give full credit to Chief Justice Marshall for solidifying this principle of an equal tripartite government structure that has served us well for 200-plus years.

Author Harlow Giles Unger goes even further in his 2014 biography (John Marshall: The Chief Justice who Saved the Nation), where he claims Marshall turned into a bulwark against presidential and congressional tyranny and saved American Democracy.

I tend to disagree since the process for selecting members has been politicized to the point the Court seems to be simply an extension of which party controls the lever of power. I suspect we will have a chance to see this phenomenon several times in the next four to eight years as turnover increases.

‘Black Death’ is a Grim Reminder: Never Trust a Dirty Rat

A Folio Society 1999 edition of Philip Ziegler’s The Black Death went to auction in November 2012.

By Jim O’Neal

In five short years beginning in 1347, one-third of Europe – 25 million people – died of the bubonic plague. Many villages and towns lost 80 percent of their populations. A world that had just emerged from the Dark Ages and was moving into a new era was, suddenly, pockmarked with deserted farms, collapsed churches and zombie-like survivors.

Bubonic plague changed world history and mankind in ways that linger to this day. All subsequent epidemics – small pox, cholera, influenza and AIDS – are grim reminders of the terror of the “Black Death” and the specter of a world strewn with bodies and people defenseless against an invisible killer.

Although it wasn’t known at the time, the cause was a rat flea, Xenopsylla cheopis (X. cheopis), a ravenous creature that lived on black rats and other rodents. X. cheopis carried the virulent plague bacillus and it came in two forms, both deadly to humans.

One was from direct contact via a flea bite, which was followed by a black purple bruising and a mortality rate of 60 percent in as little as five to seven days. The predominant form was pneumonic, which spread from person to person by air, infecting the lungs, with death in two to three days.

It had started deep in Asia, where China was in a war with the Mongols that devastated great swaths of the countryside. Infected rats, no longer able to find food in the forests, headed to populated areas, where the disease spread rapidly.

By the 1330s, China had lost 35 million people out of 125 million. Then X. cheopis began to travel with traders across Mongolia and Central Asia. In 1345, the plague hit the lower Volga River, followed by the Caucasus and Crimea before finally arriving in Italy in the summer of 1347.

The disease arrived in London in November and killed one-third to half of the total population within three days. The population of England and Wales was 6 million people.

After a quiet winter, it sprung up again in 1349, burning through England to Scotland, leaping to Ireland and crossing the sea to Scandinavia. After devastating Moscow in 1852, it exhausted itself on the barren/empty Russian Steppes.

The plague returned in 1362 in numerous, smaller recurrences until the 1600s. Another wave of plague swept through Asia in the 19th century and it was then that the role of both X. cheopis and the Y. pestis bacteria was discovered.

Although the last plague pandemic was contained, hundreds of plague cases are reported each year since X. cheopis still exists in remote wild rodents, perhaps with yet another strategy to plague us. Despite the advent of curative antibiotics, Black Death is still lurking … somewhere.

Do you know what’s in your attic?

Ray Chapman, Burleigh Grimes, Gaylord Perry and the Notorious Spitball

Ray Chapman appears on this 1916 M101-4 Altoona Tribune baseball card.

By Jim O’Neal

In August 1920, Ray Chapman became the first and only baseball fatality when he was hit in the head by a spitball thrown by Carl Mays.

The spitball was officially banned in 1920, but 17 active spitball pitchers were exempted for the balance of their careers. Eight were in the National League and nine in the American League.

The last legal spitball was thrown by Burleigh Grimes of the Pittsburg Pirates on Sept. 10, 1934.

However, the practice continues yet today in a variety of very clever ways, including petroleum jelly and other techniques to mar the surface of the ball. Some use nail files, belt buckles, etc.

Several times these practices have been confirmed after a player retires and recounts his career in baseball articles or biographies.

Perhaps the most famous was Me and the Spitter: An Autobiographical Confession, written by the great pitcher Gaylord Perry, in which he describes his particular tricks.

Perry is the first pitcher to ever win the Cy Young Award in both leagues … 1972 AL Cleveland and 1978 NL San Diego. His record also includes five-time All Star … five-time 20-game winner … 314 games won with 3,534 strikeouts … Hall of Fame in 1991.

Most pitchers are generally poor batters and Perry was particularly inept. In his sophomore year in 1963, his manager Alvin Dark famously predicted, “They will put a man on the moon before he hits a home run.”

On July 20, 1969, one hour after Neil Armstrong landed Apollo 11 on the moon, Gaylord Perry hit a home run.