LBJ exhibited ambition, decisiveness, a strong work ethic … and fear of failure

Lyndon B. Johnson artifacts, including signed photographs and a Civil Rights Bill signing pen, sold for $15,000 at an October 2018 Heritage auction.

By Jim O’Neal

Lyndon Baines Johnson was born in August 1908 in the Texas Hill Country nearly 112 years ago. (Tempus does fugit!). He shined shoes and picked cotton for pocket money, graduating from high school at age 15. Both his parents were teachers and encouraged the reading habits that would benefit him greatly for the rest of his life.

Tired of both books and study, he bummed his way to Southern California, where he picked peaches, washed dishes and did other odd jobs like a common hobo. The deep farm recession forced him back to Texas, where he borrowed $75 to earn a teaching degree from a small state college. Working with poor, impoverished Mexican children gave him a unique insight into poverty. He loved to tell stories from that time in his life, especially when he was working on legislation that improved life for common people.

His real power was developed when he electrified the rural Hill Country by creating a pool of money from power companies that he doled out to politicians all over the country who needed campaign funds and were willing to barter their votes in Congress. The women and girls who lived in Texas were known as “bent women” from toting water – two buckets at a time from water wells – to their homes. Having electricity to draw the water eliminated a generation of women who were not hump-backed. They said of LBJ, “He brought us light.” This caught FDR’s attention and lead to important committee assignments.

He married 20-year-old Claudia Alta Taylor in 1934 (at birth, a nanny had exclaimed “She looks just like a “little lady bird”). A full-grown Lady Bird parlayed a small inheritance into an investment in an Austin radio station that grew into a multimillion-dollar fortune.

Robert Caro has written about LBJ’s ambition, decisiveness and willingness to work hard. But how does that explain the trepidation to run for president in 1960? He had been Senate Majorly Leader, accumulated lots of political support and had a growing reputation for his Civil Rights record. He even told his associates, “I am destined to be president. I was meant to be president. And I’m going to be president!” Yet in 1958, when he was almost perfectly positioned to make his move, he was silent.

His close friend, Texas Governor John Connally, had a theory: “He was afraid of failing.”

His father was a fair politician but failed, lost the family ranch, plunged into bankruptcy and was the butt of town jokes. In simple terms, LBJ was afraid to run for the candidacy and lose. That explains why he didn’t announce until it was too late and JFK had it sewed up.

Fear of failure.

After JFK won the 1960 nomination at the Democratic National Convention in Los Angeles, he knew LBJ would be a valuable vice president on the Democratic ticket against Richard Nixon. Johnson’s Southwestern drawl expanded the base and the 50 electoral votes in Texas was too tempting to pass up. They were all staying at the Biltmore Hotel in L.A. and were a mere two floors away. Kennedy personally convinced LBJ to accept, despite brother Bobby’s three attempts to get him to decline (obviously unsuccessful).

The 1960 election was incredibly close with only 100,000 votes separating Kennedy and Nixon. Insiders were sure that a recount would uncover corruption in Illinois and Nixon would be declared the winner. But in a big surprise, RMN refused to demand a recount to avoid the massive disruption in the country. (Forty years later, Gore vs. Bush demonstrated the chaos in the 2000 Florida “hanging chads” debacle and the stain on SCOTUS by stopping just the Florida recount).

After the Kennedy assassination in November 1963, LBJ was despondent since he was sure he’d become the “accidental president.” But, when he demolished Barry Goldwater in 1968 the old Lyndon was back. The Johnson-Humphrey ticket won by of the greatest landslides in American history. LBJ got 61.1 percent of the popular vote and 486 electoral votes to Goldwater’s 52. More importantly, Democrats increased their majorities in both houses of Congress.

This level of domination provided LBJ with the leverage to implement his full Great Society agenda with the help of the 89th Congress, which approved multibillion-dollar budgets. After LBJ ramrodded through Congress his liberal legislative programs in 1965-66, it seemed that he might go down in history as one of the nation’s truly great presidents. But, his failure to bring Vietnam to a successful conclusion, the riots in scores of cities in 1967-68, and the spirit of discontent that descended on the country turned his administration into a disaster.

On Jan. 22, 1973, less than a month after President Truman died, the 64-year-old Johnson died of a heart attack. His fear of failure, a silent companion.

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

More than 50 years later, streets filled with a new generation, with new demands

A Time magazine signed by Martin Luther King Jr. realized $6,875 at an October 2013 Heritage auction. The issue is dated Feb. 18, 1957, two months after the end of the Montgomery Bus Boycott.

By Jim O’Neal

In the two decades following WW2, the African-American struggle for civil rights lacked focus and broad support. Americans had spent four long years fighting a bitter war to free the world from tyranny and were now intent on resuming a peaceful recovery. However, in the process of restoring a normal life, they became disgusted by racial segregation and systemic exploitation of minorities. As important legal victories increased, protesters and marchers were helping change attitudes as the basis for faster, more sincere progress.

Alas, irrespective of the legal triumphs and the changes in public opinion, Jim Crow segregation was deeply embedded in the Deep South and portions of the West. Discriminatory laws generally targeted Latinos and American Indians, in addition to African-Americans. All levels of state government often failed to honor court decisions, while civil rights workers were subjected to mob violence that even included law enforcement officers.

Finally, on Aug. 28, 1963, the largest civil rights protest in American history occurred when 250,000 people gathered on the National Mall in Washington, D.C., to begin “The March on Washington for Jobs and Freedom” (later known simply as “The March”). The highlight of the day was a 15-minute closing speech by the Rev. Martin Luther King Jr.

In it, King offered his version of the American Dream, drawing on the Declaration of Independence, the Constitution and the Emancipation Proclamation. It was quickly to become known as the “I Have a Dream” speech. The Dream included a hope that people “will not be judged by the color of their skin, but by the content of their character,” that black and white children could “join hands … and walk together as sisters and brothers,” and that “the sons of former slaves and the sons of former slave owners will be able to sit down together at the table of brotherhood.”

MLK cautioned the nation there was still a long way to go. He cited the broken promises Americans made after the Civil War. Slavery was gone, but vicious racism still existed in general society. He said bluntly, “One hundred years later, the life of the Negro is still sadly crippled by the manacles of segregation and the chains of discrimination.” King also highlighted the curse of widespread poverty during an era of postwar prosperity. He closed by exhorting white Americans to strive for a realization of the cherished phrase “Let Freedom Ring” and join in the old Negro spiritual that proclaimed “Free at last! Free at last! Great God a-mighty, we are free at last!”

The March on Washington was pivotal in the passage of the 1964 Civil Rights Act, which eliminated segregation and began dismantling Jim Crow practices.

On Nov. 21, 1963, Lyndon Baines Johnson, the eighth vice president to assume the nation’s highest office following the death of a president, was better prepared to take command than any of his predecessors. Despite the personal disrespect and abuse from the elitist Kennedy crowd (especially RFK), LBJ was a master politician, serving 24 years as a representative and 12 years as a senator. As Majority Leader, he was truly “Master of the Senate,” as biographer Robert Caro has written so carefully.

The new president stayed in the background as the nation grappled with the enormous grief that engulfed Kennedy’s family and the people during funeral services for the slain president. Then, five days after the assassination – on the day before Thanksgiving – Johnson addressed a special joint session of Congress. He challenged them to honor Kennedy’s memory by carrying forward the dead president’s New Frontier program, saying “Let us continue.”

He asked for early passage of a new civil rights bill “to eliminate from the nation every trace of discrimination and oppression that is based on color or race.” Congress responded by passing every law LBJ pleaded for. Yet, over 50 years later, our streets are filled with a new generation, with new demands, as Congress is deadlocked once again. So, no new laws…

Perhaps Cassius was right after all: “The fault, dear Brutus, is not in our stars, but in ourselves.” (William Shakespeare’s Julius Caesar).

Intelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is president and CEO of Frito-Lay International [retired] and earlier served as chair and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

For President Johnson, Goal was Reached with ‘Great Society’ Legislation

lyndon-b-johnson-great-society-bill-signing-pens-from-1965
A complete set of 50 pens President Johnson used to sign “Great Society” legislation in 1965 sold for $18,750 at a November 2015 Heritage auction.

By Jim O’Neal

Whether Lyndon B. Johnson intended to run a second time for the presidency (after his 1964 election) is uncertain. Many of his predecessors had made it clear that one elected term was enough.

Theodore Roosevelt made a campaign promise not to run again for president and regretted it so much that he later ran anyway (in 1912). Rutherford B. Hayes never intended to run more than once (and was happy he hadn’t), and neither did Harry Truman or Calvin Coolidge. Except for TR, these men were no longer popular by the end of their first elected term, and it most likely would have been a waste of time.

So it was with LBJ. On March 31, 1968, he took the nation by surprise when he announced abruptly in a televised address from his office, “I shall not seek, and I will not accept, the nomination of my party for another term as your president.”

Johnson had even spoken of resigning, but if anything deterred him, it was the fear of losing his “Great Society” programs in Congress. Even the media-fueled support for Robert Kennedy was threatening, because Johnson never trusted him and was leery of his lack of power with Congress to be sure the programs got enacted. Johnson cared more about his agenda than the presidency.

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President Johnson signs legislation.

Then, shortly after his retirement speech, came the assassinations of Dr. Martin Luther King Jr. (April) and Kennedy (June), which stirred even more violence in the streets. The military was on stand-by and ready to pour into Washington if rioting was too much for the police. For the man in the White House, the outside world was a horror show and the idea of returning to his ranch grew more appealing. A long-time colleague from the old days, Congressman Jack Brooks, said the president did not seek reelection because he “kind of wanted to get back home,” adding for those who might not understand, “It’s not so bad out on the ranch, you know.”

Some presidents depart the White House invigorated, but most leave exhausted. For LBJ, the office had drained his vigor and confidence. He also believed that history would never give him credit for achieving the most powerful social agenda since Roosevelt’s New Deal. It was Johnson’s political skill that made it happen, not JFK, but Johnson believed that somehow the applause would inevitably go to his more popular predecessor. Sadly, he was right, but in recent years, a more balanced narrative has evolved.

Republicans nominated Richard Nixon in August 1968 and the Democrats chose VP Hubert Humphrey. LBJ did not attend the convention to share Humphrey’s triumph since he didn’t want to add any Vietnam War baggage to the ticket. During the campaign, the war flared on and LBJ was still impassioned to end it. On Oct. 31, just days before the election, he even announced a halt to the bombing, but it was too late.

On Jan. 14, 1969, President Johnson delivered his final State of the Union to Congress. It was strong, pragmatic and well-received by his old Senate colleagues – and in a venue where he was very comfortable.

Then it was time to pack up and head back to Texas.

Jim O'NielIntelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is President and CEO of Frito-Lay International [retired] and earlier served as Chairman and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

1968 Was a Turbulent Year – But the Nation Survived

This benefit concert poster for Robert Kennedy promotes a show in Los Angeles just days before his death.

By Jim O’Neal

Robert Kennedy was boarding a plane for a campaign stop in Indianapolis when he heard the news that Martin Luther King Jr. had been shot and when Kennedy arrived, the chief of police informed him the city could not guarantee his protection. Kennedy ignored the warning and went straight to the rally.

He asked an aide, “What should I say?”

When they arrived, the crowd of nearly 1,000 waiting for him was unaware that King had died and they gasped when Kennedy told them. Some, in disbelief, continued to cheer. Others had not heard him. “You can be filled with bitterness, with hatred and a desire for revenge,” he said, speaking in the glare of lights, a black overcoat protecting him from the cold. “Or we can make an effort as MLK did … to replace that violence, that stain of bloodshed … with an effort to understand, with compassion and love.”

RFK had the best speechwriters in the business, yet here, he spoke extemporaneously, asking the people to reject division and lawlessness and to pray for “our country.” Then he remembered words from the Greek poet Aeschylus: “Even in our sleep, pain which cannot forget falls drop by drop upon the heart, until in our own despair, against our will, comes wisdom through the awful grace of God.”

After he was assassinated, an air of the absurd and perverse was moving into a void. Rowan & Martin’s Laugh-In tweaked establishment sensibilities. On radio, Country Joe and the Fish sang irreverently (“Be the first one on your block to have your boy come home in a box”), and Simon and Garfunkel asked plaintively “Where have you gone, Joe DiMaggio? A nation turns its lonely eyes to you.”

Campuses were in revolt. The most notable uprisings came with the Democratic National Convention in Chicago. Led by absurdist characters like Abbie Hoffman and Jerry Rubin – whose Yippie party reportedly planned to slip LSD into the city water system, and seize Nabisco HQ and distribute free Oreos – 10,000 demonstrators came, but 23,000 police and national guards were waiting and many heads were whacked.

By midweek, the convention took on a confrontational tone itself. Connecticut Senator Abraham Ribicoff denounced the “Gestapo tactics” of Chicago Mayor Richard Daley’s police and Daley, 20 feet away on the floor, cupped his hands to his mouth and shouted an expletive-filled retort. All for the nation to see on national TV.

Yet America endured the rioting and assassinations, the cold-blooded killings, and the absurd, nihilistic campaigns and it all ended with an election … not a revolution. I’m willing to bet we can do it again.

RFK and Aeschylus were both wise men and others will take their place.

Jim O'NielIntelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is President and CEO of Frito-Lay International [retired] and earlier served as Chairman and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].

1968 Was Much Lousier Than the Queen’s Annus Horribilis

The 1968 Belmont Stakes winner’s trophy presented to jockey Heliodoro Gustines for his win on Stage Door Johnny realized $28,680 at a February 2015 Heritage auction.

By Jim O’Neal

Citing a string of unpleasant events, Queen Elizabeth II in a speech on Nov. 24, 1992, labeled the year her annus horribilis.

For many in the United States, 1968 was more of a lousy year than the events that seemed to perplex Her Royal Majesty.

In Washington, D.C., the Willard Hotel, where at least seven presidents had been guests (starting with Franklin Pierce), went bankrupt.

China exploded its seventh atomic bomb in an attempt to catch up, and France did the same with its first hydrogen bomb. A U.S. Air Force B-52 crashed in Greenland, spilling radioactive materials on an expanse of ice. It was the 13th time such an accident had occurred.

In Biafra, 3 million civilians died in a war with Nigeria, many of them of basic starvation as the world stood by and did nothing.

It was that kind of year.

On Jan. 31, the Tet Offensive in Vietnam caught everyone off guard and was followed by the My Lai Massacre. LBJ decided he’d had enough and did not stand for re-election.

At the Kentucky Derby, Dancer’s Image finished first, but was disqualified after traces on phenylbutazone were discovered in the post-race urinalysis. Then, Dancer’s Image was disqualified in the Preakness for bumping. So, Forward Pass won two of racing’s Triple Crown. Dancer’s Image did not run the Belmont – won that year by Stage Door Johnny – and remains the only winner of the Derby to be disqualified.

On April 4, Martin Luther King Jr. was assassinated and cities across the nation rioted. On June 5, Robert Kennedy was assassinated in Los Angeles at the Ambassador Hotel as he was trying to follow his brother into the White House.

It was that kind of year.

The U.S. submarine Scorpion was lost at sea with 99 men, which would have been the biggest naval disaster of the year. However, it was overshadowed by the spectacular fate of another U.S. ship near North Korea.

The USS Pueblo was labeled an environmental research ship, but was really an electronic snoop with antennas and high-tech radar. They cruised the Sea of Japan seeking signals from North Korea. On Jan. 23, the Pueblo was attacked and captured by the North Korean navy.

The news that a U.S. naval vessel had been captured – the first since the USS Chesapeake in 1807 – stunned the entire country. U.S. Secretary of State Dean Rusk called it an act of war and senators were howling for action! Two appeals to Russia to act as a mediator were rejected and the U.N. Security Committee refused to get involved.

Finally, U.S. and North Korean negotiators got the men and Commander Lloyd M. Bucher released. But, incredibly, the USS Pueblo is now a tourist attraction in Pyongyang at the Victorious War Museum, complete with tours and a video. The U.S. State Department is still hoping for a release … 48 years later.

Annus horribilis … American style.

Jim O'NielIntelligent Collector blogger JIM O’NEAL is an avid collector and history buff. He is President and CEO of Frito-Lay International [retired] and earlier served as Chairman and CEO of PepsiCo Restaurants International [KFC Pizza Hut and Taco Bell].